The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in New Digital Markets is a program designed to offer business professionals all the necessary knowledge to implement digital transformation processes in their company. For this, a very complete syllabus is proposed, ranging from IoT to online marketing tools; fundamental issues that can be applied in their daily practice, giving a twist to the 4.0 trends. 

The new digital markets are the present and the future, so you can't be left behind. This specialization will allow you to get up to date with the main online tools for companies"

Plan de Estudios

The digitization of companies is being experienced dramatically. Nowadays, whoever is not on social networks seems not to exist and, therefore, companies are looking for new markets and channels through which to distribute their products. Additionally, the change in purchasing habits, with a consumer profile that is increasingly better informed and more specialized, forces companies to differentiate themselves through their online publications.  

But not only that, many of the processes and procedures have already been computerized, achieving greater efficiency and agility, which also brings significant benefits to companies.  
For all these reasons, more and more business professionals are looking for a higher specialization in the new digital markets, which will provide them with the necessary skills to apply more competitive strategies that will result in improvements for the company.  

With this program, the students will be able to make a theoretical-practical journey through all the specialized knowledge about the digital transformation of the company, which will mean a competitive improvement for their professional profile. And, best of all, they will be able to do it online, choosing themselves where and when to study, without having to put aside the rest of their daily obligations.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Digital Transformation in the Company
Module 2. The New Digital Era: Internet of Things (IoT)
Module 3. Marketing Channels in the Digital Era

Where, When and How is it Taught?

TECH offers the possibility of taking this program completely online. During the 6-month course, students will be able to access all the contents at any time, which will allow them to self-manage their study time. 

Module 1. Digital Transformation in the Company

1.1. Digital and Business Transformation

1.1.1. Digitization vs. Digital Transformation
1.1.2. Social Business: Platforms, Processes and People
1.1.3. Organizational Models

1.2. Smart Company or Company 4.0

1.2.1. Difference between Smart Company, Digital Company and Traditional Company
1.2.2. Keys to Management in Digital Native Companies
1.2.3. Design, Manufacturing, Logistics and Distribution of the Company 4.0 

1.3. Digital Transformation

1.3.1. Challenges of Digital Transformation
1.3.2. Advantages of Digital Transformation
1.3.3. Barriers of Digital Transformation

1.4. Typology of Digital Transformation

1.4.1. Digital Transformation by Type of Business
1.4.2. Digital Transformation by Models of business
1.4.3. Digital Transformation by User Profile

1.5. Profiles Leading the Digital Transformation by Area

1.5.1. Technology
1.5.2. Marketing and Growth
1.5.3. Human Resources
1.5.4. Management

1.6. TI/ IS Strategic Planning

1.6.1. The IT/IS Plan
1.6.2. Structure of an IT/IS Plan
1.6.3. Phases of an IT/IS Plan

1.7. Information Systems Project Management

1.7.1. Functional and Non-Functional Requirements
1.7.2. Typology of Information Systems
1.7.3. Entity-relationship Model

1.8. Differences Between Methodologies

1.8.1. Differences between Design Thinking, Lean Startup, Agile, Growth Hacking
1.8.2. Delving into the Methodology of Growth Hacking
1.8.3. Other Methodologies Design Sprint, Kanban and Six Sigma

1.9. Digital Competencies

1.9.1. Strategic, Communicative and Agile Vision
1.9.2. Data Analytics
1.9.3. Creativity Management
1.9.4. Security/Safety

1.10. Consequences of Digital Transformation

1.10.1. Digitization of Society
1.10.2. Digital Division
1.10.3. Flexible Work, Work by Objectives and Teleworking

Module 2. The New Digital Era: Internet of Things (IoT)

2.1. Internet Of Things

2.1.1. Analysis of Internet of Things
2.1.2. Scope and Evolution
2.1.3. Transformation Implications for Companies

2.2. Big Data

2.2.1. Big Data and Small Data
2.2.2. The 4 V´s of Big Data
2.2.3. Predictive Analytics
2.2.4. Focus Data Driven

2.3. Cloud Productivity

2.3.1. Features
2.3.2. Implementation models
2.3.3. Levels or Layers

2.4. Technology Blockchain

2.4.1. Blockchain
2.4.2. Benefits of Blockchain
2.4.3. Blockchain Applications in the Business World

2.5. Artificial Intelligence (AI)

2.5.1. Artificial Intelligence
2.5.2. Types of Artificial Intelligences
2.5.3. Applications of Artificial Intelligences
2.5.4. Machine Learning vs. Artificial Intelligence

2.6. Extended Reality (XR)

2.6.1. Extended Reality
2.6.2. Virtual Reality (VR)
2.6.3. Augmented Reality (AR)
2.6.4. Mixed Reality (MR)

2.7. Augmented Humans or Human 2.0

2.7.1. Human Enhancement Technologies (HET)
2.7.2. Biohacking
2.7.3. Accelerated Learning

2.8. 3D Printing

2.8.1. Evolution and Scope of 3D Printing
2.8.2. Types of 3D Printing
2.8.3. Applications of 3D Printing

2.9. Localization-Based Services (LBS)

2.9.1. Bluetooth Low Energy (BLE): Beacons
2.9.2. GPS Location
2.9.3. Wireless Location: Geofending and Geotagging (RFID and NFC, Barcodes, QR Scanners)

2.10. 5G Technology

2.10.1. Connectivity
2.10.2. Advantages of 5G
2.10.3. Applications

Module 3. Marketing Channels in the Digital Era

3.1. Social Networks

3.1.1. Relationship
3.1.2. Entertainment
3.1.3. Professional
3.1.4. Niche

3.2. Influencer Marketing

3.2.1. Classification of Influencers
3.2.2. Design of Campaign with Influencers
3.2.3. Types of Campaign with Influencers

3.3. e-Mail Marketing

3.3.1. Objectives of e-Mail Marketing
3.3.2. Key Factors in e-Mail Marketing
3.3.3. E-mail Automation

3.4. Website and SEO

3.4.1. Web Page
3.4.2. SEO On Page
3.4.3. SEO Off Page

3.5. Mobile Applications and ASO

3.5.1. Types of Applications
3.5.2. Key Concepts
3.5.3. ASO Positioning

3.6. Paid Campaigns

3.6.1. Paid-Media Strategies
3.6.2. Google Ads
3.6.3. Facebook Ads

3.7. Affiliate Marketing

3.7.1. Affiliate Marketing Analysis
3.7.2. Affiliate Marketing Types
3.7.3. Key Aspects

3.8. Programmed Advertising

3.8.1. Programmed Advertising
3.8.2. Fundamental Actors
3.8.3. Benefits of Programmed Advertising
3.8.4. Real Time Bidding (RTB)

3.9. Loyalty Programs

3.9.1. Loyalty Programs
3.9.2. Importance of Gamification
3.9.3. Types of Loyalty Programs

3.10. Co-Branding vs.

3.10.1. Co-Branding Campaign
3.10.2. Co-Branding Types
3.10.3. Co-Branding vs. Co-Marketing

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap.