Syllabus

This program provides professionals with a solid understanding of fundamental strategic concepts in the pharmaceutical and biotechnology environment. In this sense, it will offer a comprehensive approach to the fundamentals and applications of marketing in this sector. Fundamental concepts such as segmentation, positioning and targeting will be addressed, as well as the importance of market research. The text will explore in detail the 4Ps of the marketing-mix and how they apply in the context of the pharmaceutical industry, along with key topics such as brand management, neuromarketing and effective communication.

You will manage online communities and harness their power to build lasting customer-company relationships"

Syllabus

With this in mind, TECH has developed a Postgraduate certificate in Marketing in Pharma Biotech, which covers key aspects of this constantly evolving industry. In this program, you will examine essential aspects of marketing, such as e-commerce and the use of metrics to assess performance.

In addition, the commercialization phases of products and services in the pharmaceutical industry will be analyzed, considering their strategic importance. Furthermore, special attention will be devoted to customer relationship management and loyalty strategies will be explored, recognizing that these aspects are crucial to success in this field.

Furthermore, this program will comprehensively address key concepts such as branding, communication, digital marketing, marketing and relationship management. As a fundamental tool, it provides participants with the ability to understand and apply effective marketing strategies in the pharmaceutical and biotechnology fields. In this way, professionals will be prepared to face the challenges and take advantage of the opportunities in this dynamic industry.

To ensure efficient learning, this program will be offered in a 100% online format. In this way, students will have the advantage of enjoying a diversity of multimedia resources, including specialized texts and interactive summaries, housed in a virtual library that will be made available to the student. In addition, the Relearning method will be used, in this way ensuring an enriching and effective learning experience.

In addition to this, the virtual modality will allow participants to access the content at any time and place, without geographical restrictions. They will only need to have a device with Internet access to actively participate in the program.

This Postgraduate certificate takes place over 6 weeks and it consists of 1 module:

Module 1. Marketing in Pharma Biotech

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Marketing in Pharma Biotech completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Marketing in Pharma Biotech

1.1. Omnichannel, Impacts and Engagement

1.1.1. Impact Marketing
1.1.2. General Channels and Social Networks
1.1.3. Community Management:
1.1.4. E-detailing and CRM in The Digital Environment
1.1.5. Programmed Advertising
1.1.6. Analytics and Business Indicators

1.2. Segmentation, Positioning and Targeting.

1.2.1. Segmentation
1.2.2. The Positioning Map
1.2.3. Targeting
1.2.4. Conclusions

1.3. Management

1.3.1. The Marketing System
1.3.2. Obtaining Information
1.3.3. Research Process
1.3.4. Conclusions

1.4. Brand Management and Neuromarketing

1.4.1. Branding
1.4.2. Branding Types
1.4.3. Neuromarketing and Its Application in The Pharmaceutical Industry
1.4.4. Conclusions

1.5. Digital Marketing Plan

1.5.1. Integrating Digital Marketing into the Global Marketing Strategy
1.5.2. Community Manager
1.5.3. Digital Marketing Plan
1.5.4. Target Audience

1.6. E-Commerce

1.6.1. The Conversion Cycle
1.6.2. E-Commerce Promotion
1.6.3. Metrics
1.6.4. e-Commerce Platforms

1.7. Digital Strategies

1.7.1. Social Media Communication Strategies Content Co-Creation
1.7.2. Content Marketing and Influencers
1.7.3. Digital Marketing to Support Leadership of The Therapeutic Area
1.7.4. Patients' Association

1.8. Digital Program Design

1.8.1. Definition of Objectives
1.8.2. Brand Strategy Support Programs: Disease Awareness, Switching and Engagement
1.8.3. Digital Marketing and The Sales Network
1.8.4. Target

1.9. Data Analytics and Artificial Intelligence

1.9.1. Big Data Applications in the Pharmaceutical Industry
1.9.2. Artificial Intelligence Tools as Diagnostic Support
1.9.3. Artificial Intelligence Tools to  Support Patient Management
1.9.4. Latest News

1.10. Other Technology

1.10.1. Electronic Records and Data Collection of Information
1.10.2. Web 3 and New Trends in The Token Economy Impact on Pharmaceutical Industry
1.10.3. Virtual, Augmented and Mixed Reality
1.10.4. Metaverse

With the Relearning method, you will reduce your study hours and strengthen your understanding in the long run"

Teaching Objectives

The purpose of this program is to provide students with the knowledge and skills required in marketing for the pharmaceutical and biotechnology industries. In this way, the professional will effectively promote products and services in this field, ensuring regulatory compliance and using strategies based on market research and analysis.
Consolidate your leadership

You will master the most effective marketing strategies and reach your target audience, thanks to TECH"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Marketing in Pharma Biotech enables the student to:

  1. Acquire knowledge about the history of strategic Management
  2. Categorize the different definitions over time
  3. Assess financial efficiency
  4. Optimize working capital management
  5. Understand the different types of health care systems, such as public, private/private insurance, and private health care
  6. Assess unmet patient needs and chronicity management
  7. Understand what Market Access is and how the need for this function arises in the pharmaceutical industry
  8. Know the structure, organization and functions of the National Health System
  9. Delve into the steps involved in planning the market access of a new drug
  10. Review the points to be analyzed prior to the development of the access plan to understand the environment and competitors
  11. Know the capabilities and ethics of the Coach
  12. Understand the essence of coaching and its focus on learning
  13. Acquire basic knowledge of the fundamental concepts of leadership and their application in the pharmaceutical industry
  14. Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
  15. Achieve an effective tool to achieve results
  16. Define unique and differentiated value propositions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Postgraduate Certificate in Marketing in Pharma Biotech

. Delve into the exciting world of marketing in the pharmaceutical and biotechnology industry with the Postgraduate Certificate in Marketing in Pharma Biotech from TECH Global University. This program gives you the opportunity to acquire the skills and knowledge necessary to excel in a constantly evolving industry and contribute to the success of innovative companies and products. The program focuses on the use of digital tools and innovative marketing techniques, providing you with the necessary skills to navigate the digital world and make the most of the opportunities it offers. You will learn how to use social media, content marketing, data analytics and other digital strategies to reach your target audience and build strong relationships with healthcare professionals and consumers. Upon completion of the Postgraduate Certificate in Pharma Biotech Marketing, you will be prepared to meet the challenges of the industry and successfully perform in marketing and management roles in pharmaceutical, biotech and medical device companies. You will gain a comprehensive vision of the industry and be ready to contribute to its growth and development.

Enroll now and start growing your career

Our Postgraduate Certificate is delivered online, which means you can access TECH Global University's quality education from anywhere in the world and at a time that suits you. The online modality offers a number of unique benefits, such as the flexibility to adapt your studies to your personal and professional commitments, the possibility of accessing up-to-date learning materials and the interaction with industry professionals and other students through virtual platforms. In the Postgraduate Certificate in Pharma Biotech Marketing, you will explore the most effective strategies and techniques to promote pharmaceutical and biotech products in a highly regulated environment. You will learn how to identify customer needs and design customized marketing campaigns that generate impact and achieve business objectives.