Postgraduate certificate Creative Branding: Communication and Management of Creative Brands

In its broadest sense, branding can be defined as the process of building a brand. Therefore, during this process, each and every one of the elements that make up the visual and representative part of the company are chosen, in such a way that it correctly communicates its values, message and ideas clearly to its target audience. Fully aware of the importance of branding, this academic program focuses on training professionals to be able to lead and manage these processes, encouraging creativity, idea management and the implementation of the best options according to the company's objectives. A syllabus that will be spread over six weeks of intensive training and that will represent a before and after in the student's professional career.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The objective of this Postgraduate certificate is to provide the student with the best academic knowledge. To achieve this, TECH professionals will provide you with the most complete and up-to-date content bank on the market, which will serve as theoretical support when facing your daily practice with total success. In addition, this syllabus has been designed by a group of prestigious teachers who will accompany the student throughout the academic process.

Studying with a quality syllabus will multiply your job opportunities exponentially"

Syllabus

In their maxim of providing a quality program for all students, TECH professionals have designed this complete academic program that will introduce students to everything related to branding and communication management in companies in the creative sector. This will be carried out over six weeks of intensive study that will represent a before and after in the student's professional career.

To this end, the program will take an in-depth look at what branding is. The process will be defined as all those steps that lead a brand to become what it is. It seeks to give weight and show all the qualities that the brand itself has so that the customer can know the values and vision that the company has and that serves to differentiate it from others.

On the other hand, communication in this sector will be approached from a global perspective that includes the strategic process and the choice of audiences.

Likewise, this program is designed to be studied with a methodology that promotes the acquisition of skills in the field of market research, strategic vision, digital marketing and co-creation.

On the other hand, jobs in this sector are constantly evolving. Therefore, the program aims to provide students with the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments.

All of this, condensed into an academic program divided into ten academic units taught over 6 weeks, is intended to represent a turning point in the student's professional career. In this way, and after completing the program, the student will be able to start working in companies in the creative industry with a higher success rate.

This Postgraduate certificate is developed over 6 weeks consists of 1 module:

Module 1. Creative Branding: Communication and Management of Creative Brands

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Creative Branding: Communication and Management of Creative Brands completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time

Module 1. Creative Branding: Communication and Management of Creative Brands

1.1. Brands and Branding

1.1.1. The Brands
1.1.2. The Evolution of Branding
1.1.3. Positioning, Brand Personality, Notoriety

1.2. Brand Building

1.2.1. Marketing Mix
1.2.2. Brand Architecture
1.2.3. Brand Identity

1.3. Brand Expression

1.3.1. Graphic Identity
1.3.2. Visual Expression
1.3.3. Other Elements that Reflect the Brand

1.4. Communication

1.4.1. Focuses
1.4.2. Brand Touchpoints
1.4.3. Communication techniques and tools

1.5. Branded Content

1.5.1. From Brands to Entertainment Platforms
1.5.2. The Rise of Branded Content
1.5.3. Connecting with the Audience through Unique Storytelling

1.6. Visual Storytelling

1.6.1. Brand Analysis
1.6.2. Creative Advertising Concepts
1.6.3. The Creative Fan

1.7. Customer Experience

1.7.1. Customer Experience (CX)
1.7.2. Customer Journey
1.7.3. Brand Alignment and CX

1.8. Strategic Planning

1.8.1. Objectives
1.8.2. Identification of Audiences and Insights
1.8.3. Designing the Corporate Strategy:

1.9. Performance

1.9.1. Briefing
1.9.2. Tactics
1.9.3. Production plan

1.10. Assessment

1.10.1. What to Evaluate?
1.10.2. How to Assess it? (Measuring Tools)
1.10.3. Results Reports

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

After completing this comprehensive Postgraduate certificate designed by TECH, students will have acquired a series of competencies and skills that will enable them to work in the creative industries management environment with a higher success rate, thereby meeting their professional objectives. An academic experience that, as it is delivered in a completely online mode, allows the professional to continue to grow their career without neglecting their work and the rest of their daily obligations.

TECH's goal is clear: to update your knowledge and take you to the top of your profession"

Your goals are our goals.
We work together to help you achieve them.

The Postgraduate certificate in Creative Branding: Communication and Management of Creative Brands will equip students to:

Acquire and understand knowledge useful for the training of students, providing them with skills for the development and application of original ideas in their personal and professional work
Understand how creativity and innovation have become the drivers of the economy
Problem solving novel environments and in interdisciplinary contexts in the field of creativity management
Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
Know how to manage the process of creation and implementation of novel ideas on a given topic
Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
Progressively and constantly update in autonomous training environments
Possess tools to analyze the economic, social and cultural realities in which the creative industries are developing and transforming today
Help students acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
Gain knowledge to manage companies and organizations in the new context of creative industries
Organize and plan tasks with the use of available resources in order to face them in precise time frames.
Use new information and communication technologies such as tools for training and the exchange of experiences in the field of study
Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
Acquire market research skills, strategic vision, digital and co-creation methodologies

Postgraduate Certificate in Creative Branding: Communication and Creative Brand Management.

Are you ready to unleash your creative potential and become an expert in communication and brand management? TECH Global University has the perfect program for you: the Postgraduate Certificate in Creative Branding: Communication and Creative Brand Management. Get ready to embark on a journey towards creative excellence and discover how to stand out in the competitive world of branding. With our online classes, you can learn at your own pace and without time or location restrictions. Over 1 to 3 months, you'll explore the most effective strategies for communicating and managing creative brands, using innovative tools and cutting-edge techniques.

Discover the power of creative brand communication and management.

At TECH Global University, we are proud to have a team of experienced branding and communication professionals who will guide you every step of the way. Our program covers various aspects of creative branding, including brand identity, communication strategy, graphic design and reputation management. We will also provide you with the tools you need to build a strong online presence and establish emotional connections with your target audience. Upon completion of the Postgraduate Certificate, you will receive an internationally recognized certificate, endorsed by TECH. This certificate will be a testament to your skills and knowledge in creative branding, and will open doors to new career opportunities in advertising agencies, marketing departments and start-ups of your own. Don't miss the opportunity to become an expert in communication and creative brand management - enroll now and discover the power of your creativity!