This 12-week academic program is designed to provide the most effective techniques and tools for mastering persuasive language used on websites and social media. All of this is achieved through the most innovative educational materials in today's academic landscape. As a result, students will be able to dynamically and efficiently expand their knowledge in this field.

If you have a mobile phone with Internet connection, you will be able to access the syllabus of this Postgraduate certificate whenever and wherever you want”

Syllabus

This program consists of a syllabus of 150 teaching hours that will allow professionals to stay informed about the most sophisticated and precise techniques used by copywriters to generate content for websites and Social Media. This knowledge is focused on writing texts aimed at increasing business sales and improving their reputation.

Following this philosophy, students will receive high-quality education where they can keep up with new ways of selling, tools for generating ideas with Artificial Intelligence, and creating copy for Facebook, Instagram, TikTok, or LinkedIn. Additionally, they will delve into the Copywriting strategies used on each of the pages that make up a website in great detail.

Furthermore, thanks to the Relearning system employed by TECH in all its programs, students will be able to reduce the long hours of study and memorization common in other pedagogical methods.

This is a unique opportunity to achieve advanced learning from real experts through a flexible academic option. Without the need for in-person attendance or fixed class schedules, graduates have greater freedom to self-manage their access time to this Postgraduate certificate and balance their daily personal and professional activities with cutting-edge education.

This Postgraduate certificate program is spread out over 12 weeks and is divided into 1 module:

Module 1. Copywriting for web
Module 2. Copywriting for Content Marketing and Social Media

Where, When and How is it Taught?

TECH offers you the opportunity to develop this Postgraduate certificate in Copywriting for Websites and Social Media entirely online. During the 12 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Copywriting for web

1.1. The Home Page

1.1.1. Functions of The Home Page
1.1.2. Value Proposition
1.1.3. Marketing Message
1.1.4. The Storyline
1.1.5. The Body of the Text
1.1.6. Calls to Action
1.1.7. Resources
1.1.8. Website Measurement

1.2. About Me Page

1.2.1. Functions of the About Me Page
1.2.2. Structure
1.2.3. Showing Who's Behind the Brand
1.2.4. Advice
1.2.5. Adding Emotion

1.3. Service Page

1.3.1. Main Purpose of the Services Page
1.3.2. Creating the Offer
1.3.3. Types of Offers
1.3.4. Structure of the Services Page

1.4. Sales Letter or Sales Page

1.4.1. Importance and Function of the Sales Page
1.4.2. Landing Pages vs.. Sales Page
1.4.3. Structure and Key Elements of Sales Letters
1.4.4. Video Sales Pages
1.4.5. Other Landing Pages

1.5. Online Store Pages and Product Sheets

1.5.1. General Features of Online Stores
1.5.2. Ecommerce Structure
1.5.3. The Importance of Products Sheets
1.5.4. How to Create Them to Sell More

1.6. UX Writing or How to Improve the User Experience Through Your Texts

1.6.1. Understanding UX Writing
1.6.2. What Is UX Writing
1.6.3. Differences Between UX Writing and Copywriting
1.6.4. Microcopy and UX Writing

1.7. UX Writing and Brand Engagement

1.7.1. Onboardings
1.7.2. Buttons of Calls to Action
1.7.3. Product Descriptions
1.7.4. Forms
1.7.5. Confirmation Messages
1.7.6. Password Recovery and Email Validation Messages
1.7.7. Success Messages
1.7.8. Empty States
1.7.9. Waiting Messages
1.7.10. Frequently Asked Questions Guide
1.7.11. Error Messages

1.8. Inclusivity and Diversity in UX Writing

1.8.1. The Importance of Accessibility in Our Texts
1.8.2. Audience Diversity and User Experience
1.8.3. The Role of Language in User Experience
1.8.4. Guidelines for Writing Inclusively

1.9. Accessibility and UX Writing

1.9.1. The Importance of Accessibility in Texts
1.9.2. How to Make Our Texts Accessible
1.9.3. Screen Readers
1.9.4. The ALT Attribute

1.10. UX Writer as a Specialization

1.10.1. Profile of a UX Writer
1.10.2. Necessary Skills
1.10.3. Useful Resources
1.10.4. Final Reflections

Module 2. Copywriting for Content Marketing and Social Media

2.1. Understanding the New Way of Selling

2.1.1. What is Content Marketing?
2.1.2. Types of Content We Can Create
2.1.3. Articles
2.1.4. Interviews
2.1.5. Lists
2.1.6. News
2.1.7. Videos
2.1.8. Stories (Storytelling)
2.1.9. Success Stories
2.1.10. Guest Articles
2.1.11. Infographics, Statistics, or Graphics

2.2. Tools for Generating Content Ideas

2.2.1. Specific Online Tools
2.2.2. GPT Chat
2.2.3. Recycling Topics
2.2.4. Content Curation
2.2.5. From FAQs (Frequently Asked Questions)

2.3. Social Media: Great Allies of Copywriting

2.3.1. Copywriting for Social Media
2.3.2. Identify the Competition
2.3.3. Get to Know Followers
2.3.4. Seek Opinions

2.4. Specifics of Each Social Media Platform

2.4.1. Copy for Facebook
2.4.2. Copy for Instagram
2.4.3. Copy for Pinterest
2.4.4. Copy for TikTok

2.5. Copywriting for LinkedIn

2.5.1. The Copy in the Banner
2.5.2. The Copy in the Profile
2.5.3. The Copy in the "About" Section
2.5.4. Types of Content to Post
2.5.5. Other Aspects of the Professional Network

2.6. Copywriting for Audio and Video Scripts

2.6.1. Audio or Video
2.6.2. Videopodcasts: The Best of Both Worlds
2.6.3. How to Make Videos for YouTube
2.6.4. The Importance of Creating a Script for Podcasts
2.6.5. How to Create a Podcast Script Step by Step
2.6.6. Measure and Convert with a Podcast Strategy

2.7. Copywriting for Blogs

2.7.1. Get to Know the Audience: What Would You Want to Read?
2.7.2. Which words to choose
2.7.3. How to Structure the Article
2.7.4. Which images to choose
2.7.5. How to improve SEO

2.8. Keywords for an SEO Strategy

2.8.1. Sources of Keywords
2.8.2. Tools for Keyword Research
2.8.3. Organize Your Keyword Research
2.8.4. Search Intent
2.8.5. Buyer journey
2.8.6. Analyze the SERP

2.9. The Contingency Plan

2.9.1. Analysis of the Situation
2.9.2. Definition of Objectives and KPIs
2.9.3. Target Audience
2.9.4. Content Strategy Definition
2.9.5. Channel Definition
2.9.6. Editorial Calendar
2.9.7. Results Measurement

2.10. Copy for Merchandising, Packaging, and Other Physical Formats

2.10.1. The Benefits of Copy in Physical Formats
2.10.2. Wrappers and Labels
2.10.3. Advertising and Signage
2.10.4. Documentation and Invoices
2.10.5. Store, Office, or Physical Location

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"

One of the main goals of this academic option is to provide students with the most advanced learning for their development in the field of Copywriting. A growing field that requires specialists with extensive skills for persuasive writing on the web and on social media channels where a company is present. In addition, this certificate will enhance their leadership skills for managing and leading teams responsible for this work in leading communication agencies.

Become an expert in UX Writing with this 100% online university degree”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Copywriting for Websites and Social Media qualifies students to:

1. Learn to create or revise the texts for a homepage, about me, services, and sales sections
2. Know how to create or review texts for an online store and product sheets
3. Delve into a specialized branch of Copywriting: UX Writing
4. Learn to manage and draft all messages involved in the customer's online experience
5. Understand what Content Marketing is and how to apply Copywriting in its Strategies
6. Learn the specifics of major social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Twitter) and how to write messages on them most effectively
7. Describe the specificities of video scripts and podcasts and write them effectively
8. Learn to write blog articles
9. Manage and draft all messages involved in the customer's online experience
10. Understand what keywords are and how they are used
11. Create a content calendar
12. Delve into the result measurement