With TECH, you will strengthen your skills for the commercialization of products in the pharmaceutical sector"

Technological innovation, together with the improvement of techniques to gain a deeper understanding of the market, has allowed the pharmaceutical industry to continue to maintain significant annual economic growth worldwide. The marketing of products requires not only knowledge of their characteristics, but also the application of proprietary techniques for sales, communication, customer acquisition and loyalty. 

In this sense, it is essential for pharmacists to be aware of the most notorious advances in this area of their sector in order to be able to maintain an adequate marketing strategy. For this reason, TECH has created this postgraduate certificate in Sales Process in the Pharmaceutical Industry. 

Therefore, throughout 150 hours of classes, the graduate will obtain a complete update on the commercial departmental structure, the skills to make medical visits, carry out promotional actions at the point of sale or apply customer follow-up or personalization programs. All this, with a theoretical-practical approach and the best pedagogical material in the current academic panorama.  

In this way, the professional is faced with a unique academic option that stands out for its quality content and flexibility to access it. Students only need a digital device with an Internet connection to visualize, at any time of the day, the content hosted on the virtual platform.  

You will delve into the ethical and communicative responsibilities of the medical sales representative, essential for building trust and establishing solid relationships"

This postgraduate certificate in Sales Process in the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection  

You will enhance your promotional strategies at the point of sale thanks to this university qualification, designed by TECH"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive training programmed to train in real situations.

The design of this program focuses on Problem-Based Learning, in which the professional will have to try to solve the different professional practice situations that will arise throughout the academic course. This will be done with the help of an innovative system of interactive videos made by renowned experts.

You will expand your persuasive and negotiating skills to close successful business deals"

You will improve your sales communication skills thanks to the theoretical and practical approach of this program"

This program aims to provide the pharmaceutical professional with a complete update of knowledge and skills to implement successful marketing techniques in the Pharmaceutical Industry. In this way, you will expand your capacity to promote and sell products, as well as your role as a negotiator and consultant in a growing sector. To achieve this goal, TECHprovides an advanced syllabus, complemented by numerous teaching materials. 

You will expand your skills to create customer loyalty strategies through customized programs and services" 

General Objectives

• Acquire specialized knowledge in the Pharmaceutical Industry
• Deepen in the Pharmaceutical industry  
• Delve into the latest developments in the Pharmaceutical Industry 
• Understand the structure and function of the pharmaceutical industry
• Understand the competitive environment of the Pharmaceutical Industry
• Understand market research concepts and methodologies  
• Use market research technologies and tools 
• Develop sales skills specific to the Pharmaceutical Industry  
• Understand the sales cycle in the Pharmaceutical Industry  
• Analyze customer behavior and market needs 
• Develop leadership skills  
• Understand the specifics of management in the Pharmaceutical industry  
• Apply project management techniques  
• Understand the principles and fundamentals of marketing in the pharmaceutical industry

Specific Objectives

• Develop sales skills specific to the Pharmaceutical Industry 
• Investigate the the sales cycle in the Pharmaceutical industry 
• Analyze customer behavior and market needs

With this program you will be up to date on the communication tools and techniques that will maximize customer satisfaction in the Pharmaceutical Industry"