Description

Become an excellent journalist and learn how to tell what is happening in the world”

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Journalism studies are one of the most demanded in all universities, since this profession has a great influence on the population and has gained great prominence since its beginnings. Journalism encompasses different branches: social, cultural, economic, sports, international, events, conflicts, etc. This makes it necessary for professionals in this sector to specialize in order to tell stories in the most appropriate way in each case.

Additionally, the transmission of information can be carried out through different media. Specifically, this program aims to specialize students in Public Opinion. To do so, it is necessary to acquire a series of skills that allow you to put into practice all that has been learned.

The syllabus addresses the definition of Public Opinion, the theoretical framework, social psychology and media influence models. In addition, it shows the different relationships between Public Opinion and political communication, elections and government, or political intermediation in the press, among other aspects.

This program is the most complete and is designed so that the professional in the field of Journalism and communication reach a higher level of performance, based on the fundamentals and latest trends in the media. Make the most of the opportunity and become a professional with solid foundations through this academic program and the latest educational technology 100% online.

This program will allow you to improve your skills and become a successful journalist”

This postgraduate certificate in Public Opinion contains the most complete and up-to-date program on the market. The most important features include:

  • The development of practical cases presented by Public Opinion experts
  • The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • A special emphasis on innovative methodologies in the field
  • The interactive learning system based on algorithms for making decisions on the situations posed
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate is the perfect way to complement your knowledge in Public Opinion” 

Its teaching staff includes professionals from the world of journalism, who bring to this program the experience of their work, as well as renowned specialists from prestigious reference societies and universities.

Its multimedia content, developed with the latest educational technology, will enable the professionals to contextual and situated learning, i.e., a simulated environment that will provide immersive learning programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Public Opinion and with great experience.

Don't miss the opportunity to enhance your skills in Public Opinion"

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Join our community of students and acquire the most advanced knowledge in your career"

Objectives

This postgraduate certificate is oriented towards the Journalism professionals, so that they can acquire the necessary tools to develop in this specific field, knowing the latest tendencies and delving into those topics that make up the forefront of this field.

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The postgraduate certificate in Public Opinion will allow you to increase your skills in this field”

General Objective

  • Know and identify the multiple expressions, phenomena and processes of public opinion

Specific Objectives

  • Situate the public function of the journalist as a guide of the Public Opinion and in relation to the role of the newspaper as a political actor and social mediator
  • Reflect with theoretical soundness and empirical rigor on the processes by which the journalistic profession helps to build and express Public Opinion
  • Express and act on Public Opinion
  • Know the concept of Public Opinion
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Enroll in the best Public Opinion program on the current university scenario”

Postgraduate Certificate in Public Opinion

Today's society is increasingly complex and interconnected, which implies a greater diversity of opinions and perspectives. In this context, it is essential to have professionals capable of analyzing and understanding public opinion, and how it can influence different areas. That is why TECH Technological University has designed the Postgraduate Certificate in Public Opinion, which aims to provide students with the necessary tools to interpret and measure public opinion. During the course, topics such as the elaboration of surveys and opinion studies, data analysis and interpretation of results will be addressed. In addition, students will delve into the knowledge of the different techniques and methodologies used in the field of market research and political communication.

In the Postgraduate Certificate in Public Opinion, students will also have the opportunity to analyze case studies and in-depth research studies, which will allow them to develop analytical and critical skills. In this way, they will be better prepared to design and execute research projects in the field of public opinion, and to collaborate with companies, organizations and government institutions in making decisions based on objective data. The course is aimed at both university students seeking to complement their education in areas such as sociology, psychology or communication, as well as professionals who wish to specialize in the field of public opinion analysis.