You will be the vector of change in all kinds of organizations who will require your services in order to adapt to new changes” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This Postgraduate diploma is conducted in a completely online format allowing the student to adapt the study material to their own study rhythm and particular interests. Furthermore, the teaching team in charge of creating the content bring the quality of their own extensive professional experience in the field of Digital Transformation of Organizations

This program will help you to achieve your professional objective much sooner than you’d imagine. Don’t hesitate and enrol with us today”  

Syllabus

This Postgraduate diploma helps students to focus their professional and technological career on the field of Digital Transformation of Organizations which will undoubtedly lead to a noticeable improvement in their work thanks to the best quality didactic content 

The teaching staff in charge of the development of the curriculum has taken great care to reflect their own experience and professional expertise in the theory taught, so that students are learning everything related to digital transformation from people who have already used it to grow professionally 

Throughout the 450 hours of the program, students will also study real case studies where they will see the application of the theory in real contexts, which helps them to have a better understanding of all the study material

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Digital Transformation as a 360º Strategy
Module 2. Marketing Channels in the Digital Era
Module 3. New Behavior in the Digital Transformation of Companies

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time 

Module 1. Digital Transformation as a 360º Strategy

1.1. 360º Strategy

1.1.1. Brand Awareness
1.1.2. Content Mapping and Customer Journey
1.1.3. Always On Strategy

1.2. Rebranding

1.2.1. Rebranding
1.2.2. When to Apply a Rebranding Strategy?
1.2.3. How to Apply a Rebranding Strategy?

1.3. HR marketing

1.3.1. Recruitment Marketing
1.3.2. Phases of HR Marketing
1.3.3. Communication Strategy

1.4. Relationship Marketing

1.4.1. Relationship Marketing
1.4.2. Inbound Marketing.
1.4.3. Tools

1.5. Innovation Ecosystems and Communities

1.5.1. Innovation Ecosystems
1.5.2. Types of Profiles
1.5.3. Keys to Having an Internal and External Community

1.6. Social Selling

1.6.1. Social Selling
1.6.2. How to Apply a Social Selling Strategy?
1.6.3. Applications based on Social Selling

1.7. Experience Marketing

1.7.1. Experience Marketing
1.7.2. Objectives in an Experiential Marketing Campaign
1.7.3. Use of Technology in Experiential Marketing

1.8. Branded Content and Native Advertising

1.8.1. Branded Content and Debranding
1.8.2. Content Marketing vs. Brand Journalism
1.8.3. Native Publicity

1.9. Real Time Marketing

1.9.1. Real Time Marketing
1.9.2. Preparation of a Real Time Marketing Campaign
1.9.3. Personalization as a Key Concept
1.9.4. Corporate Social Responsibility

1.10. Key Performance Indicators (KPIS) in the Digital Era

1.10.1. Organizational Indicators
1.10.2. Innovation Indicators
1.10.3. Marketing Indicators

Module 2. Marketing Channels in the Digital Era

2.1. Social Networks

2.1.1. Relationship
2.1.2. Entertainment
2.1.3. Professional
2.1.4. Niche

2.2. Influencer Marketing

2.2.1. Classification of Influencers
2.2.2. Design of Campaign with Influencers
2.2.3. Types of Campaign with Influencers

2.3. e-Mail Marketing

2.3.1. Objectives of e-Mail Marketing
2.3.2. Key Factors in e-Mail Marketing
2.3.3. e-mail Automation

2.4. Web Page and SEO

2.4.1. Web Page
2.4.2. SEO On Page
2.4.3. SEO Off Page

2.5. Mobile Applications and ASO

2.5.1. Types of Applications
2.5.2. Key Concepts
2.5.3. ASO Positioning

2.6. Paid Campaigns

2.6.1. Paid Media Strategy
2.6.2. Google ads
2.6.3. Facebook Ads

2.7. Affiliate Marketing

2.7.1. Affiliate Marketing Analysis
2.7.2. Affiliate Marketing Types
2.7.3. Key Aspects

2.8. Programmed Advertising

2.8.1. Programmed Advertising
2.8.2. Fundamental Actors
2.8.3. Benefits of Programmed Advertising
2.8.4. Real Time Bidding (RTB)

2.9. Loyalty Programs

2.9.1. Loyalty Programs
2.9.2. Importance of Gamification
2.9.3. Types of Loyalty Programs

2.10. Co-Branding vs.

2.10.1. Co-Branding Campaign
2.10.2. Co-Branding Types
2.10.3. Co-Branding vs. Co-Marketing

Module 3. New Behavior in the Digital Transformation of Companies

3.1. New Adopted Behaviors

3.1.1. Social Distancing
3.1.2. A-commerce
3.1.3. Mentor-to-Protége (M2P)

3.2. Trends in Communication

3.2.1. Inclusive and Social Marketing
3.2.2. Ecology and Proximity
3.2.3. Humanization
3.2.4. Differentiation.

3.3. Evolution of the Contents

3.3.1. Evolution of Fast Content
3.3.2. Immediate Content
3.3.3. From Storytelling to Storydoing
3.3.4. The Increase in Premium Content

3.4. The Evolution of Searches

3.4.1. The Intention of Searches
3.4.2. Voice Marketing
3.4.3. Visual Search
3.4.4. Interactive Search

3.5. Support Advances

3.5.1. OOH Digital Advertising
3.5.2. Connected TV and Over-the-Top (OTT) Video
3.5.3. Podcasting and Online Audio
3.5.4. Streaming

3.6. Customer Centric

3.6.1. Customer Centric vs Customer Experience vs. Product Centric
3.6.2. User Generated Content
3.6.3. Share of Voice
3.6.4. Personalization

3.7. The Evolution of E-commerce

3.7.1. Evolution and Perspectives
3.7.2. System Types
3.7.3. E-Commerce Types

3.8. Behavioral Economics

3.8.1. Behavioral Economics
3.8.2. Types of Biases and Nudges
3.8.3. CRO
3.8.4. UX vs. UI

3.9. Digital Transformation: Physical and Digital

3.9.1. Era of Digitalization
3.9.2. Social, Location and Mobile (SoLoMo)
3.9.3. Evolution of Payment Methods
3.9.4. New Challenges for Retail

3.10. Evolution of Sectors in the Digital environment

3.10.1. Tourism
3.10.2. Mobility
3.10.3. Health

A unique, key and decisive training experience to boost your professional development"