Mastering the most advanced strategies in Marketing and Business and Institutional Strategy in a high impact training for your professional career” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in Communication, Marketing and CSR at TECH Global University is a customized program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. 

Improve your company's communication campaigns and make your company's values known to the public” 

Syllabus

This Postgraduate diploma in Communication, Marketing and CSR has been created to allow students to acquire the required knowledge in this field, in an intensive and efficient way. An opportunity to improve your training, with the convenience of the most effective online method in the teaching market.TECH provides the opportunity to incorporate knowledge in this area into the student's academic training. In addition, with this program, you will have access to a way of working that is designed to be fully compatible with your professional or personal life.   

Its content is designed to promote the development of skills that enable more rigorous decision making in uncertain environments.  Throughout this training, students will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real life situations. 

If you want to excel as a professional, achieve a positive change at a professional level, interact with the best through an interesting online universe and belong to the new generation of professionals, able to develop their work anywhere in the world, this may be your path.   

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Strategic Communication
Module 2. Marketing
Module 3. Management and Leadership Development

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma in Communication, Marketing and CSR completely online. Throughout the 6 months of this program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Strategic Communication

1.1. Communication in Organizations

1.1.1. The Information Technology Revolution
1.1.2. Types of Information Systems for Management
1.1.3. Informal Organization

1.2. Internal Communication and Comprehensive Communication Plan

1.2.1. HR Marketing and Communication
1.2.2. Programming, Execution and Evaluation of the Plan
1.2.3. Barriers to Business Communication

1.3. Interpersonal Communication

1.3.1. Body Language
1.3.2. Assertive Communication
1.3.3. Interviews

1.4. Open Communication

1.4.1. Openness and Problem Solving
1.4.2. Detection of Unsupportive Behavior
1.4.3. Active Listening

1.5. Personal and Influential Skills

1.5.1. Impact and Influence
1.5.2. Public Speaking
1.5.3. Stress Mastery
1.5.4. Time Management

1.6. Conflicts in Organizations 

1.6.1. Interpersonal Conflicts
1.6.2. Conflict Conditions
1.6.3. Consequences of Conflicts

1.7. Negotiation

1.7.1. Intercultural Negotiation
1.7.2. Negotiation Focuses
1.7.3. Effective Negotiation Techniques
1.7.4. Restructuring

1.8. International People Management and Diversity Management

1.8.1. Talent Management in International Companies

Module 2. Marketing

2.1. Introduction to Marketing Research 

2.1.1. The Markets
2.1.2. The Market-Driven Company Concept

2.2. CRM and Loyalty

2.2.1. Relationships with Clients
2.2.2. Tools for Loyalty
2.2.3. Architecture of a CRM System

2.3. Strategic Marketing  

2.3.1. Marketing and their Limits
2.3.2. Market Strategy Fundamentals
2.3.3. Decision-Making in Strategic Management

2.4. Operational Marketing 

2.4.1. Comparative Analysis of Strategic and Operational Marketing
2.4.2. Operational Marketing Tools

2.5. Competitive Intelligence

2.5.1. Organizational Intelligence
2.5.2. Types and Characteristics of intelligence
2.5.3. The Cycle of Intelligence
2.5.4. Methods and Tools of Competitive Intelligence

2.6. Business Intelligence

2.6.1. Data Platforms
2.6.2. Data Analysis Tools
2.6.3. Data Warehouse

2.7. Customer Service

2.7.1. Customer Service and its Diagnosis
2.7.2. Customer Service and Quality

2.8. Product Management

2.8.1. Importance, Value and Complexity of the Product
2.8.2. Evolution of the Role of the Project Manager

2.9. International Marketing

2.9.1. Effects of Globalization on Marketing
2.9.2. Specifics of International Marketing

2.10. Future Tendencies

2.10.1. Changes in Demand
2.10.2. New Marketing Tools: Virtual Reality, Augmented Reality, Platforms, etc.

Module 3. Management and Leadership Development

3.1. People in Organizations

3.1.1. Quality of Work Life and Psychological Well-Being
3.1.2. Work Teams and Meeting Management
3.1.3. Coaching and Team Management
3.1.4. Managing Equality and Diversity

3.2. Talent Management

3.2.1. Managing Human Capital
3.2.2. Environment, Strategy, and Metrics
3.2.3. Innovation in People Management

3.3. Management and Leadership Development

3.3.1. Leadership and Leadership Styles
3.3.2. Motivation
3.3.3. Emotional Intelligence
3.3.4. Skills and Abilities of the Leader 2.0
3.3.5. Efficient Meetings

3.4. Change Management

3.4.1. Performance Analysis
3.4.2. Leading Change. Resistance to Change
3.4.3. Managing Change Processes
3.4.4. Managing Multicultural Teams

3.5. Strategic Communication

3.5.1. Interpersonal Communication
3.5.2. Communication Skills and Influence
3.5.3. Internal Communication and Comprehensive Communication Plan
3.5.4. Barriers to Business Communication

3.6. Negotiation and Conflict Management 

3.6.1. Effective Negotiation Techniques
3.6.2. Interpersonal Conflicts
3.6.3. Intercultural Negotiation

An essential syllabus to know all the Marketing tools that you can apply in your company”