Postgraduate certificate Strategic and Corporate Communication

The business and corporate communication strategy is one of the most important aspects that a business entity has to develop. It is a matter of establishing the guidelines that define it, working on the image they show to the public in the different situations they may face, especially in times of crisis. Establishing guidelines for action and effectively managing this area can be a complex task. For this reason, this qualification is designed to provide graduates with access to all the information they need to establish a solid and seamless communications strategy. A program based on the most modern and advanced pedagogical methodology, presented in an online format and accessible from any device.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

Assimilating the information with the pedagogical methodology used by TECH in its qualifications will be a simple task for the graduate. This university is a pioneer in the use of Re-learning techniques, which consist of reiterating the most important concepts throughout the syllabus, favoring a natural and progressive acquisition of knowledge. Additionally, the high practical content of the Postgraduate certificate will help the student to better contextualize the information and internalize it in a more effective way.

You will have access to practical cases of real business situations with which you will be able to put into practice the knowledge acquired in this qualification on the management of crisis situations or the correct management of reputation”

Syllabus

For the development of the syllabus of this Postgraduate certificate in Strategic and Corporate Communication TECH has taken into account the professional criteria of the teaching team, based on the maxims of relevance, quality and efficiency. As a result, graduates will find in this qualification a complete program, based on the broadest information on the different concepts encompassing internal and external communication, reputation management and lobbies and pressure groups, among others.

You will also have at your disposal 150 hours of material, not only theoretical but also practical, with which you will be able to contextualize each section of the syllabus. In the Virtual Classroom, you will also find additional content that will allow you to go deeper into each module as you wish.

A 100% online qualification, accessible from any device and in which the student will find the entire program from the beginning of the educational activity. These characteristics make it a unique opportunity to improve your professional résumé at the hand of a prestigious university, at the same time that you continue with your professional life.

This Postgraduate certificate in Strategic and Corporate Communication takes place over 6 weeks, and it consists of 1 module:

Módulo 1. Strategic and Corporate Communication

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Strategic and Corporate Communication completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Strategic and Corporate Communication

1.1. Communication in Organizations

1.1.1. Organizations, People and Society
1.1.2. Historical Evolution of Organizational Behavior
1.1.3. Bidirectional Communication

1.2. Trends in Business Communication

1.2.1. Generation and Distribution of Corporate Content
1.2.2. Business Communication on the Web 2.0
1.2.3. Implementation of Metrics in the Communication Process

1.3. Integral Communication Plans

1.3.1. Audit and Diagnosis
1.3.2. Elaboration of Communication Plan
1.3.3. Measuring Results: KPIs and ROI

1.4. Internal Communication

1.4.1. Motivational Programs, Social Action, Participation and HR Training Programs
1.4.2. Internal Communication Support and Tools
1.4.3. Internal Communication Plan

1.5. External Communication

1.5.1. External Communication Actions
1.5.2. The Need for Communication Offices

1.6. Reputation Management

1.6.1. Corporative Reputation Management
1.6.2. Focus on Brand Reputation
1.6.3. Leadership Reputation Management

1.7. Digital Communication and Reputation

1.7.1. Online Reputation Report
1.7.2. Netiquette and Good Practices on Social Media
1.7.3. Branding and Networking 2.0

1.8. Communication in Crisis Situations

1.8.1. Definition and Types of Crises
1.8.2. Phases of the Crisis
1.8.3. Messages: Contents and Moments

1.9. Lobbies and Pressure Groups

1.9.1. Opinion Groups and Their Actions in Businesses and Institutions
1.9.2. Institutional Relations and Lobbying
1.9.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

1.10. Corporate Brand Strategy

1.10.1. Public Image and Stakeholders
1.10.2. Corporate Branding Strategy and Management
1.10.3. Corporate Communication Strategy in Line With Brand Identity

Having the most comprehensive syllabus on corporate brand strategy and business communication trends will set you apart from other professionals in the industry”

Teaching Objectives

Given the importance of corporate communication and the development of the strategies that define it, the objective of this Postgraduate certificate is to provide graduates with the best pedagogical and educational tools with which to improve their managerial skills and competencies in this area. That is why in this program, you will find the most complete and up-to-date content on the market, adapted to your professional needs of business projection and designed to guarantee an efficient and highly practical learning experience.

With the course of this Postgraduate certificate, you will be closer to achieving your most ambitious professional goals”

TECH makes the goals of their students their own goals too
We work together in order to achieve them

The Postgraduate certificate in Strategic and Corporate Communication will enable students to:

Establish the basis for a solid corporate strategic communication that defines the company it represents
Develop the ability to detect, analyze and solve problems within the business environment
Understand the importance of communication in crisis situations and establish the most important criteria to define an action plan accordingly
Develop a strategic protocol for managing corporate and brand reputation

Postgraduate Certificate in Strategic and Corporate Communication.

In today's world, communication is a key element for business success. A good communication strategy can make the difference between success and failure of a company, and that is why the demand for professionals trained in this area is increasing. To meet this need, TECH Global University offers the Postgraduate Certificate in Strategic and Corporate Communication. In this Postgraduate Certificate, participants will learn how to use communication techniques and tools to boost their company's success. You will be able to attend the sessions online and through a virtual learning platform from anywhere in the world. In addition, you will have the support and guidance of a team of highly trained professionals.

Master the communication techniques and tools to boost your company's success.

Upon completing the Postgraduate Certificate in Strategic and Corporate Communication, participants will be able to design and implement effective communication strategies for companies of any size and sector. This knowledge will not only be valuable for their professional career, but will also be beneficial to the success of any company in which they work or for which they provide consulting services. At TECH Global University, our goal is to train students to face the challenges of the current and future working world. This Postgraduate Certificate is an excellent opportunity to develop skills in one of the most demanded areas in today's job market, and do it from the comfort of your home or workplace. Enroll today and start boosting your company's success!