Postgraduate certificate Fashion Consumer Insights

In order to move in the fashion market with security and efficiency, you need to have a structure that converts data into insights that allow you to solidly build each of the steps you take in the construction of your business, brand or project. In this academic itinerary, the graduates will delve into how to develop this process so that it becomes a boost for their career and competitiveness in the sector. For this purpose, the program provides a complete syllabus and an innovative methodology: Relearning. In addition, its teaching staff is made up of the best specialists in the fashion industry. Among them is an international expert who, as a Guest Director, is in charge of giving an intensive Masterclass.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The contents of this program have been developed by the different teachers of this program, with a clear purpose: to ensure that our students acquire each and every one of the necessary skills to become true experts in Fashion Consumer Insights.

The content of this Postgraduate certificate will allow you to learn all aspects of the different disciplines involved in this field: a very complete and well-structured program that will lead you to the highest standards of quality and success.

A comprehensive teaching program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Syllabus

The Postgraduate certificate in Fashion Consumer Insights from TECH Global University is an intensive program that will prepare you to design and implement the necessary tools and strategies in this form of sales and customer relationship.

The content of the program is designed to promote the development of skills that will enable more rigorous decision making in the changing environment of the fashion industry.

Throughout the program, the student will analyze a multitude of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate deals in depth with different areas of the company and is designed to specialize managers who understand project management from a strategic, international and innovative perspective.

A plan designed for professionals in this field, focused on your professional improvement and that will prepare you to achieve excellence and extreme capacity in this work context. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 6 weeks and it consists of 1 module:

Módulo 1. Fashion Consumer Insights

Where, when and how is it taught?

TECH offers the opportunity to study this Postgraduate certificate in Fashion Consumer Insights entirely online. During the 6 weeks of specialization, students will be able to access all the contents on the program at any time, which will allow them to self-manage their study time.

Module 1. Fashion Consumer Insights

1.1. The Need to Know the Consumer in Today's Context

1.2. Human Strategy and Citizen Centricity

1.2.1. Key Features of a People-Centric Strategy and the Importance of Data
1.2.2. How to Adopt a Human Centric Strategy in a Fashion Company?

1.3. Human Centric Methodology

1.3.1. Design Thinking and Market Intelligence
1.3.2. Positioning and Perception of a Fashion Brand
1.3.3. Customer Insights and Customer Journey
1.3.4. Archetypes and Buyer Personas

1.4. Research Resources and Techniques

A learning process so complete and exciting that it will become a unique experience of professional and personal growth"

Teaching Objectives

This Postgraduate certificate in Fashion Consumer Insights will give you the theoretical knowledge and practical skills you need to develop and drive your fashion company or brand with the impetus of a highly effective strategy and innovative and competitive management. A very complete program that will make you grow as a professional with the ability to promote a company or fashion project, positioning it and working with the control of the necessary tools to do so.

Implement the right Merchandising for your brand and turn every retail experience into a positive impact on your potential customers. A goal you will achieve with the help of high-level specialization"

Your goals are our goals.
We work together to help you achieve them

The Postgraduate certificate in Fashion Consumer Insights qualifies students to:

Understand the importance of the change from a customer centricity strategy to a human or citizen centricity strategy for a fashion company and know its benefits
Identify and apply various methodological approaches and research resources to study the fashion consumer and gain the analytical skills necessary to analyze changes and adaptation of a fashion brand
Be familiar with design thinking and have the ability to design and implement research techniques and appropriate methodology to gain insights from fashion consumers
Know the environment and the new consumers of the fashion-retail industry, in order to understand their needs and detect new opportunities in the market

Postgraduate Certificate in Fashion Consumer Insights

TECH Global University offers you the opportunity to expand your knowledge in the world of fashion with its Postgraduate Certificate in Fashion Consumer Insights, available in virtual mode through its prestigious Business School. Online study at TECH provides you with benefits tailored to your area of study. With access to updated and specialized materials, you will be able to acquire technical knowledge and analytical skills to understand and apply business strategies in the fashion industry. Flexible scheduling allows you to study at your own pace, adapting to your work and personal commitments. The course focuses on the analysis of consumer behavior in fashion, through the identification and understanding of key insights. You will learn through an approach based on market research, data analysis and technological tools, the skills necessary to interpret and apply consumer insights in the development of marketing and branding strategies.

Get a degree in fashion consumer insights

The TECH virtual platform gives you the opportunity to interact with other fashion professionals and experts, share experiences, ideas and network. In addition, you will have access to online resources, real case studies and data analysis tools to apply the knowledge in practice. Online study at TECH allows you to learn at your own pace, review the study materials as many times as you need and perform practical activities to strengthen your skills in analyzing consumer insights in fashion. In addition, you will have the support of expert teachers in the subject, who will provide guidance and advice throughout the course. This online course is an excellent opportunity to expand your knowledge in the analysis of consumer insights in the fashion industry. With up-to-date resources, flexible scheduling and a technical and specialized approach, TECH offers you a unique opportunity for professional development. Enroll today and stand out in the fashion industry with an approach based on consumer insights!