University certificate
The world's largest faculty of information technology”
Introduction to the Program
With this Postgraduate diploma you will enhance your knowledge about virtual marketing and sales channels in Metaverse in just 6 months”
The Metaverse has revolutionized the Internet in recent years and, in turn, has influenced the economic actions of humans and their daily lives. Virtual reality has become an environment where financial operations are decentralized, giving the possibility to develop through the free market In this way, and as has been reflected with the "boom" of this technology, a digital product can reach incalculable values, whatever the buyer is willing to pay. An example of this is the GIF of the well-known "cosmic cat", which was sold for 500,000 dollars.
Far from being an isolated event, this virtual macroeconomy only shows signs of growth. Video games have already incorporated it into their methodologies, since to unlock new scenarios it is necessary to buy with . This is just one small piece of the larger picture facing the trade as it has been known up to now. Thus, specialists who are working in this field or who wish to join it, must master to perfection each new technique that appears and intervenes in this virtual paradigm.
For this reason, TECHhas designed a program for IT graduates and other professionals interested in Metaverse Marketing. By taking this program, students will learn about new platforms for the consumption of advertising content, monetization in the virtual context, Web 3.0 communities and immersive experiences. All this, thanks to a 100% virtual mode that allows students to combine their studies with other areas of life, with the help of specialists and a teaching team carefully selected to certify the students' learning. All this, with theoretical and practical content and a focus on future trends in the multiverse.
The Megaverse hides a multitude of undiscovered possibilities, do you want to be the one responsible for promoting new avenues of personalized sales? Get it by mastering the Metaverse Funnel with TECH”
This Postgraduate diploma in Metaverse Marketing contains the most complete and up-to-date program on the market. The most important features include:
- Case studies presented by experts in cryptocurrencies, Blockchain and Web 3.0
- The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
- Practical exercises where self-assessment can be used to improve learning
- Its special emphasis on innovative methodologies
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Content that is accessible from any fixed or portable device with an Internet connection
KPIs give you the ability to measure the effect of your advertising in the multiverse. Join now to discover an immersive space in full economic growth"
The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.
This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.
Study wherever you wish with just one click, thanks to this 100% online program and all the facilities that TECH offers you to combine your studies with your personal and professional life"
Do you want to get started in Metaverse Marketing? Achieve it with the case simulation that will prepare you for your professional future"
Syllabus
The structure and content of this Postgraduate diploma in Marketing in the Metaverse have been carefully designed by the Marketing teaching team. In addition, TECH has implemented an efficient distribution of the syllabus, so that students are instructed in a simple way with the certainty of assimilating all the contents. In turn, TECH is a pioneer in the use of the Relearning methodology in its programs, which will relieve students of long hours of memorization, through a system of reiteration of concepts. All this, with the rigor and demand that requires the qualification around an economic paradigm in full growth.
Fulfill now your objectives with a program that will make you master the digital development of the senses in the Metaverse and the three-dimensional experiences in the network”
Module 1. The Metaverse
1.1. Metaverse Economy: Cryptocurrencies and Non-Fungible Tokens (NFT)
1.1.1. Cryptocurrencies and NFT Metaverse Economy Basics
1.1.2. Digital economy
1.1.3. Interoperability for a Sustainable Economy
1.2. Metaverse & Web 3.0 in the Cryptocurrency Space
1.2.1. Metaverse & Web 3.0
1.2.2. Decentralized Technology
1.2.3. Blockchain, Web 3.0 Basis and Metaverse
1.3. Metaverse Advanced Technologies
1.3.1. Augmented Reality and Virtual Reality
1.3.2. Artificial Intelligence
1.3.3. IoT
1.4. Corporate Governance: Metaverse International Legislation
1.4.1. FED
1.4.2. Metaverse Legislation
1.4.3. Mining
1.5. Digital Identity for Individuals, Assets and Businesses
1.5.1. Online Reputation
1.5.2. Protection
1.5.3. Digital Identity Impact in the Real World
1.6. New Sales Channels
1.6.1. Business to Avatar
1.6.2. Improve User Experience
1.6.3. Single Environment Products, Services and Content
1.7. Experiences based on Ideals, Beliefs and Likes
1.7.1. Artificial Intelligence as a Driving Force
1.7.2. Personalized Experiences
1.7.3. Power of Mass Manipulation
1.8. VR, AR, AI and IoT
1.8.1. Advanced Technologies Metaverse Success
1.8.2. Immersive Experience
1.8.3. Technological Analysis. Uses
1.9. Key Aspects of the Metaverse: Presence, Interoperability and Standardization
1.9.1. Interoperability. First Commandment
1.9.2. Metaverse Standardization for Proper Functioning
1.9.3. The Metaverses of the Metaverse
1.10. Metaverse Real Estate
1.10.1. Leverage Methods in the Metaverse
1.10.2. Borderless Trading in Virtual Spaces
1.10.3. Reduced Physical Space Operation
Module 2. Metaverse Marketing
2.1. The Metaverse New Advertising Content Consumption Platform
2.1.1. The Big Bang. Advertising Origins
2.1.2. Serotonin: The Engine that Drives Avatars
2.1.3. Immediacy, A New Satisfaction Measure
2.2. Traffic Redirection to Metaverses: Transition from Funnel to Conversion Atmospheres
2.2.1. Advertising as a Molecule Enveloping Digital Ecosystems
2.2.2. Metaverse Inhabitants
2.2.3. Metaverse Endosphere
2.3. Metaverse Conversions: Monetizing Atmospheres
2.3.1. Profitability
2.3.2. Awareness, Conversion, Retargeting, and Loyalty
2.3.3. Shopping: The Fuel of the Metaverse
2.4. Traditional Advertising Media Barriers vs. Metaverse
2.4.1. Traditional Advertising. Mediums
2.4.2. Metaverse: Loop of Three-Dimensional Supports
2.4.3. Transforming Advertising Traditions
2.5. The Metaverse Funnel: Three-Dimensional Funnel
2.5.1. Contacts
2.5.2. Prospectus
2.5.3. Customers:
2.6. KPIs in the Metaverse: Measuring the Effect of Your Advertising in an Immersive Space
2.6.1. Attention
2.6.2. Interest
2.6.3. Decision
2.6.4. Action
2.6.5. Memory
2.7. Metaverse Advertising
2.7.1. Metaverse Digital Sense Development: Tricking the Mind
2.7.2. How to Engage Users Through Unseen 3D Experiences
2.7.3. New Three-Dimensional Supports
2.8. NFT: The New Loyalty Clubs
2.8.1. Buying Loyalty
2.8.2. Showcasing Exclusivity
2.8.3. The NFT as a Metaverse Identifier
2.9. Metaverse Customer Experience
2.9.1. Bringing the Product Closer to the Customer
2.9.2. Three-Dimensional Environment Limitations: The Six Senses
2.9.3. Controlled Environment Generation
2.10. Metaverse Marketing Success Stories
2.10.1. Avatars
2.10.2. Economy
2.10.3. Gaming
Module 3. Metaverse Ecosystem and Key Players
3.1. Open Innovation Ecosystems in the Metaverse Industry
3.1.1. Collaboration in Open Ecosystem Development
3.1.2. Open Innovation Ecosystems in the Metaverse Industry
3.1.3. Ecosystem's Impact on Metaverse Growth
3.2. Opensource Projects Technological Development Catalysts
3.2.1. Opensource as an Innovation Accelerator
3.2.2. Opensource Project Integration. Complete Overview
3.2.3. Open Standards and Technologies as Accelerators
3.3. Web 3.0 Communities
3.3.1. Community Creation and Development Process
3.3.2. Community Contribution to Technological Progress
3.3.3. Most Relevant Web 3.0 Communities
3.4. Social Networks and Online Relationships
3.4.1. Enabling Technologies for New Ways of Relating to Each Other
3.4.2. Physical and Digital Environments for Building Web3 Communities
3.4.3. Evolution from Web2 Social Networks to Web3
3.5. Users, Companies and Ecosystem. Metaverse Advancement
3.5.1. Metaverses with Web 3.0 Vision
3.5.2. Corporations Investing in the Metaverse
3.5.3. Ecosystem that Offers a Complete Solution
3.6. Metaverse Content Creators
3.6.1. Digital Nomads
3.6.2. Organizations, Builders of New Customer Relationship Channels
3.6.3. Influencers, Streamers or Gamers like Early Adopters
3.7. Metaverse Experience Providers
3.7.1. Reinvented Sales Channels
3.7.2. Immersive Experiences
3.7.3. Fair and Transparent Customization
3.8. Decentralization and Technological Infrastructure in the Metaverse
3.8.1. Distributed and Decentralized Technologies
3.8.2. Proof of Work vs. Proof of Stake
3.8.3. Key Technological Layers for Metaverse Evolution
3.9. Human Interface, Electronic Devices that Enable the Metaverse Experience
3.9.1. The Experience Offered by Existing Technological Devices
3.9.2. Advanced Technologies in Metaverse
3.9.3. Extended Reality (XR) as Metaverse Immersion
3.10. Metaverse Incubators, Accelerators and Investment Vehicles
3.10.1. Metaverse Incuba
Enroll now and opt for a fully digital program that adapts to you and your needs to project your career towards the new digital trends”
Postgraduate Diploma in Metaverse Marketing
Metaverse marketing has become one of the most in-demand areas in today's job market. Companies have found in this paradigm an opportunity to develop advertising campaigns and reach a target audience in a more profitable and innovative way. TECH has designed the Postgraduate Diploma in Metaverse Marketing with which you will delve into this booming field, you will be trained in the development of innovative advertising campaigns that involve the user and achieve greater interaction and loyalty.
Specialize in the design of marketing campaigns in the Metaverse
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The Postgraduate Diploma in Metaverse Marketing will allow you to master the techniques for the creation of advertising content for the Metaverse, data analysis and decision-making in the field of digital marketing. In addition, you will delve into aspects such as content monetization and virtual community management. All this, through a 100% online format, which will allow you to adapt the study to your pace of life and access the contents from anywhere.