With this Postgraduate diploma, you will improve your transversal skills required in all leadership position”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Following the Relearning methodology, this program has been designed in such a way that the most important concepts are repeated throughout the syllabus, favoring a gradual learning process and allowing to reduce the number of hours of study. In addition, graduates will find, in its virtual classroom, additional material that will allow them to broaden their knowledge in those areas they consider most relevant to their future business plans. 

This program will guide you to become an expert in Video Game Business Management”

Syllabus

The syllabus of this program in Video Game Business Management has been designed following the guidelines established by TECH's teaching team and pedagogical methodology. That is why students will find in this program an intensive, high quality, complete content with the most current information. 

A 450-hour Postgraduate diploma, distributed over 6 months and organized into 3 modules, in which, in addition to theoretical material, graduates will find detailed videos prepared by the teaching team, interactive summaries, real case studies and studies with which to continue expanding their knowledge in business management. 

A good opportunity to invest in the professional future, in a program that will allow them to learn the most effective strategies in Video Game Business Leadership and Management and that will help them to obtain a considerable job improvement. All this, in a 100% online program, accessible from any electronic device and at any time. 

This Postgraduate diploma in Video Game Business Management takes place over 6 months and is divided 
into 3 modules: 

Module 1. Strategy in Digital and Video Game Companies
Module 2. Video Games Business Management 
Module 3. Digital Marketing and Digital Transformation of Video Games

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma in Video Game Business Management completely online. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Strategy in Digital and Video Game Companies

1.1. Digital and Video Game Businesses 

1.1.1. Components of Strategy 
1.1.2. Digital Ecosystem and Video Games 
1.1.3. Strategic Positioning 

1.2. The Strategic Process 

1.2.1. Strategic Analysis 
1.2.2. Selection of Alternative Strategies 
1.2.3. Strategy Implementation 

1.3. Strategic Analysis 

1.3.1. Internal 
1.3.2. External 
1.3.3. SWOT and CAME Matrix 

1.4. Sectorial Analysis of Videogames 

1.4.1. Porter’s 5 Forces Model 
1.4.2. SWOT Analysis 
1.4.3. Sectorial Segmentation 

1.5. Competitive Position Analysis 

1.5.1. Create and Monetize a Strategic Value 
1.5.2. Niche Search vs. Market Segmentation 
1.5.3. Sustainability of Competitive Positioning 

1.6. Economic Environment Analysis 

1.6.1. Globalization and Internationalization 
1.6.2. Investment and Savings 
1.6.3. Production, Productivity and Employment Indicators 

1.7. Strategic Management 

1.7.1. A Framework for Strategy Analysis 
1.7.2. Analysis of the Sectoral Environment, Resources and Capabilities 
1.7.3. Putting the Strategy into Practice 

1.8. Strategy Formulation 

1.8.1. Corporate Strategies 
1.8.2. Generic Strategies 
1.8.3. Client Strategies 

1.9. Strategy Implementation 

1.9.1. Strategic Planning 
1.9.2. Communication and Organizational Participation Scheme 
1.9.3. Change Management 

1.10. The New Strategic Businesses 

1.10.1. Blue Oceans 
1.10.2. Exhaustion of the Incremental Improvement in the Value Curve 
1.10.3. Zero Marginal Cost Businesses  

Module 2. Video Games Business Management 

2.1. Industry and Value Chain 

2.1.1. Value in the Training Sector 
2.1.2. Elements of the Value Chain 
2.1.3. Relationship between Each of the Elements in the Value Chain 

2.2. Video Game Developers 

2.2.1. Conceptual Proposals 
2.2.2. Creative Design and Video Game Storylines 
2.2.3. Technology Applied to Video Game Development 

2.3. Console Manufacturing 

2.3.1. Components 
2.3.2. Types and Manufacturers 
2.3.3. Console Generation

2.4. Publishers 

2.4.1. Selection 
2.4.2. Development Management 
2.4.3. Product and Service Creation

2.5. Distributors 

2.5.1. Agreements With Distributors 
2.5.2. Distribution Models 
2.5.3. Distribution Logistics 

2.6. Retailers 

2.6.1. Retailers 
2.6.2. Orientation and Link With the Consumer 
2.6.3. Assessment Services 

2.7. Accessory Manufacturers 

2.7.1. Accessories for Gaming 
2.7.2. Market 
2.7.3. Trends 

2.8. Developers of Middleware 

2.8.1. Middleware in the Video Game Industry 
2.8.2. Middleware Development 
2.8.3. Middleware: Typology 

2.9. Professional Profiles of the Video Game Industry 

2.9.1. Game Designers and Programmers 
2.9.2. Modelers and Texturizers 
2.9.3. Animators and Illustrators 

2.10. Professional e-Sports Clubs 

2.10.1. Administrative Department 
2.10.2. Sports Department 
2.10.3. Communication Department 

Module 3. Digital Marketing and Digital Transformation of Video Games 

3.1. Digital Marketing Strategy 

3.1.1. Customer Centric 
3.1.2. Customer Journey and Marketing Funnel 
3.1.3. Designing and Creating a Digital Marketing Plan 

3.2. Digital Assets 

3.2.1. Architecture and Web Design 
3.2.2 User-CX Experience 
3.2.3. Mobile Marketing 

3.3. Digital Media 

3.3.1. Strategy and Planning Media 
3.3.2. Display and Advertising Graphics 
3.3.3. Digital TV 

3.4. Search 

3.4.1. Development and Application of a Search Strategy 
3.4.2. SEO 
3.4.3. SEM 

3.5. Social Media 

3.5.1. Design, Planning and Analytics in a Social Media Strategy 
3.5.2. Marketing Techniques on Horizontal Social Media 
3.5.3. Marketing Techniques on Vertical Social Media 

3.6. Inbound Marketing 

3.6.1. Inbound Marketing Funnel 
3.6.2. Content Marketing Generation 
3.6.3. Leads Acquisition and Management 

3.7. Account Based Marketing 

3.7.1. B2B Marketing Strategy 
3.7.2. Decision Maker and Contact Map 
3.7.3. Account Based Marketing Plan 

3.8. Email Marketing and Landing Pages 

3.8.1. Characteristics of Email Marketing 
3.8.2. Creativity and Landing Pages 
3.8.3. Email Marketing Campaigns and Actions

3.9. Automation of Marketing 

3.9.1. Marketing Automation 
3.9.2. Big Data y AI Applied to Marketing 
3.9.3. Main Solutions of Marketing Automation 

3.10. Metrics, KPIs and ROI 

3.10.1. Principle Metrics and KPI of Digital Marketing 
3.10.2. Solutions and Measuring Tools 
3.10.3. ROI Calculation and Tracking 

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"