Syllabus

The content of this TECH Global University in Pressure and Persuasion Lobbies has been designed to meet the high standards that companies and organizations demand from their employees. The above is transformed into an increase in the students' possibilities to perform as an advertising and public relations professional, subject to the legal and deontological standards of the profession.  

With TECH you can expand your knowledge in Pressure and Persuasion Lobbies” 

Syllabus

The program of the Postgraduate certificate in Pressure and Persuasion Lobbies is composed of an intensive syllabus that will help the student to understand the importance of this methodology at the moment of generating a change of attitude through the development of a message.

Through this complete Postgraduate certificate, the students will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow them to make decisions, facing the business challenges that the scenario presents thanks to fresh and innovative ideas in line with cultural manifestations.

Throughout 150 hours of learning, the students will analyze a multitude of case studies through individual practice and teamwork. In this way, they will be able to understand and comprehend the importance of recognizing the significant and appropriate tools for the management and leadership of a persuasion and pressure lobby.

The goal of this program is to offer theories and techniques to overcome prejudices, develop imagination and awaken an attitude to generate original ideas in any communicative sphere.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:  

Module 1. Pressure and Persuasion Lobbies

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Pressure and Persuasion Lobbies completely online. During the 6 weeks of the program, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.

Module 1. Pressure and Persuasion Lobbies

1.1. Introduction to the Lobby

1.1.1. What is a Lobby?
1.1.2. Origins of the Lobby
1.1.3. Public Affairs Strategies

1.2. The Lobbyist

1.2.1. A Day in the Life of a Professional Lobbyist
1.2.2. Lobbyist, Vocation or Training
1.2.3. Ten Qualities of a Good Lobbyist

1.3. Basics of the Lobby

1.3.1. Mobilization in Digital Environments
1.3.2. Clients
1.3.3. The Lobby and Internationalization

1.4. The Lobby in Small Businesses

1.4.1. Association
1.4.2. Approach
1.4.3. Anticipation
1.4.4. Activation
1.4.5. Access
1.4.6. Assessment

1.5. Case Study

1.5.1. Public-Private Collaboration: the case of ForoPPP
1.5.2. A Success Story: Introduction to Hybrid Technology
1.5.3. "Varicella and Public Health" Case

1.6. Lobby Strategies

1.6.1. A Pre-Legislative Administration's View of Lobbies
1.6.2. The Butterfly Effect
1.6.3. Light and Stenographers

1.7.  Lobbies in the Media

1.7.1. Lobbying on the Internet and Social Networks
1.7.2. Social Networks Most Used by the Lobbies
1.7.3. Lobbies in Conventional Media

1.8. Types of Groups

1.8.1. Opinion Groups
1.8.2. Stakeholders
1.8.3. Power Groups

1.9. Types of Lobbies

1.9.1. According to their Organizational Aspect
1.9.2. According to their Legal Nature
1.9.3. According to their Goals, Objectives and Interests

1.10. Positive and Negative Aspects of the Lobby

1.10.1. Positive Aspects
1.10.2. Negative Aspects
1.10.3. Lobbyists' View

A very complete teaching program, structured in very well-developed didactic units, which will provide you with a methodology compatible with your personal and professional life” 

Teaching Objectives

To ensure excellence at all times, TECH develops a program that will help students develop their skills when managing a pressure and persuasion lobby. In this way, throughout the program, students will acquire new skills and competencies that will enhance their academic and professional growth in an environment that requires a high-level profile. After completing the program, the professional will be able to make the right decisions focused on the sector, from an innovative perspective with an international vision. 

Recognize meaningful and appropriate tools for the study of advertising and public relations” 

TECH makes the goals of their students their own goals too.
We work together in order to achieve them.

The Postgraduate certificate in Pressure and Persuasion Lobbies will enable students to:

  1. Be able to relate advertising and public relations coherently with other social and human sciences
  2. Encourage creativity and persuasion through different formats and communication media
  3. Recognize the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds
  4. Know how to act as an advertising and public relations professional in accordance with the legal and ethical rules of the profession
  5. Recognize significant and appropriate tools for the study of advertising and public relations
  6. Differentiate between pressure, interest, opinion and power lobbies

Postgraduate Certificate in Pressure Groups and Persuasion

At TECH Global University, we present the innovative Postgraduate Certificate in Pressure Groups and Persuasion. Discover how to develop your persuasion and negotiation skills in the business world with our high quality online classes. We know that the ability to influence and persuade is critical in the business environment. With our Postgraduate Certificate, you will learn advanced techniques to lead pressure groups, influence strategic decisions and achieve favorable results in your negotiations. The online mode of our Postgraduate Certificate gives you the flexibility to study from anywhere and at any time that suits your schedule. You no longer have to worry about commuting or fixed schedules, as you can access classes from the comfort of your home or office.

Boost your business skills with online classes

In the Postgraduate Certificate in Lobbying and Persuasion, our Postgraduate Diploma instructors will guide you through a variety of techniques and strategies to influence key decisions. You will learn how to identify the interests of different groups, develop persuasive messages, handle objections and negotiate win-win agreements. In addition, our Postgraduate Certificate will address the application of persuasion techniques in the digital environment, where communication through online media has become essential. You will gain the necessary skills to influence and persuade effectively both in face-to-face meetings and in online environments. With the Postgraduate Certificate in Lobbying and Persuasion from TECH Global University, you will be prepared to successfully lead and achieve your goals in the business environment. Take advantage of this opportunity to develop essential skills and stand out in your professional career, strengthen your persuasion skills and achieve success in your negotiations! Enroll in the Postgraduate Certificate in Lobbying and Persuasion at TECH Global University and become an influential leader in the business world.