Postgraduate certificate Health Service Marketing

Establishing an efficient marketing plan in the health area is essential for any company that wants to maintain, develop and grow in the sector over time. For this reason, the need for qualified personnel capable of defining strategic business lines and leading marketing projects is growing. In order for graduates to adapt their profile to the requirements of the growing demand, TECH has designed this complete program. A multidisciplinary program that will provide you with the most comprehensive knowledge and tools to set objectives and implement efficient actions in Health Service Marketing. All this in a convenient, fully online format that includes 100 hours of the best theoretical, practical and additional content.

University certificate

duration

4 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

4 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Introduction to the Program

The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practising active listening and being self-critical of their work"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.  

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future. 

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents. 

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world.

Teachers representing 20 different nationalities.

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:  

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills. 

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary. 

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Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university. 

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Syllabus

The Postgraduate certificate in Health Service Marketing is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundations for your success in the management of health marketing campaigns.

What you study is very important. The skills and competencies you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

ThePostgraduate certificate in Health Service Marketing of TECH Global University is a tailor-made program that is taught in 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundations for your success in logistics management in the purchasing function.

The content of the Postgraduate certificate in Health Service Marketing is designed to promote the development of managerial skills that allow for more rigorous decision-making in
uncertain environments.

Over the course of 100 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate deals in depth with the techniques and intricacies of commercial management along with the vision of Marketing and branding and is designed to train managers who understand the Commercial and Marketing Management from a strategic, international and innovative perspective. A plan designed for you, focused on your professional improvement and that prepares you to achieve excellence in the logistics field in the purchasing function. A program that understands your needs and those of your company, through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will give you the skills to solve critical situations in a creative and efficient way.

This Postgraduate certificate is developed over 6 weeks and is divided into 3 modules:

Module 1. The Health Services Market
Module 2. Health Service Marketing

Where, When and How is it Taught?

TECH Global University offers the possibility of developing this Postgraduate certificate in Health Service Marketing completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. The Health Services Market

1.1. Introduction to Health Services Market
1.2. Considerations on The Health Services Market

Module 2. Health Service Marketing

2.1. Objectives of the Health Service Marketing
2.2. Health Service Marketing Actions

You will learn the best-kept secrets of Healthcare Marketing from the most experienced professionals"

Postgraduate Certificate in Health Services Marketing.

Health services marketing is the process of planning, executing and analyzing marketing strategies to promote health services and products to consumers. Health services are those that relate to medical care, well-being, disease prevention, diagnosis, treatment, and rehabilitation.

Health services marketing is a strategy that seeks to improve patient satisfaction and health outcomes through the promotion of health care services online, at community events, in print advertising, and in other media.

Steps to develop health services marketing involves.

Identifying the target audience: the patient population to be served, their needs and preferences must be determined.

Strategy development and implementation: once the target audience is known, marketing strategies can be developed that are specific to that demographic.

Caring for the patient experience: healthcare services are closely related to patients.

Evaluation and measurement: health services marketing requires constant monitoring to ensure its effectiveness.

Health services marketing is a continuous process that seeks to increase the number of patients and patient satisfaction with health services. This process also involves utilizing effective marketing strategies, as well as assessing and measuring impact so that we can continuously improve and adapt to change.