Cultural information is in high demand among the public, interested in learning about the customs and traditions of other countries. Specialize in this sector and give your profession a boost"

Cultural journalism has traditionally had a prominent presence in the media, but it has usually been a discipline far from academia. In other times, professionals who have had a journalistic career in the area have been learning through practice with very few educational proposals. Nowadays, formation is essential in any sector.

This course has an eminently professional orientation, and seeks to train cultural journalism professionals who are capable of responding to the demands of the market. Journalists specialized in specific fields are needed in response to the growing segmentation of the public targeted by today's media. The field of cultural specialization is relevant because of the growing importance of the sector referred to cultural management and creation and, above all, because of the incorporation of culture into the digital sphere.

The objective of this program is to broaden the student's skills with a high level of deepening in the field of cultural journalism, which qualifies the student in the informative and dissemination functions in the professional environment, with special emphasis on the particularities of the media.

And all this in a specialization of excellent academic level, created by specialized professionals with years of experience and, above all, with a 100% online format that will allow you to organize your study in a simple way, so you can combine it with the rest of your daily obligations.

This program will allow you to increase your ability to succeed. Reach a higher level of professionalism in communication through the latest educational technology 100% online"

This postgraduate certificate in Cultural Information in the Media contains the most complete and up-to-date academic program on the university scene. The most important features of the specialization are:

• The development of practical cases presented by experts in cultural journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on cultural information in the media
• Practical exercises where self-assessment can be used to improve learning
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Its special emphasis on innovative methodologies in the creation of cultural information
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This course is the best investment you can make in the selection of a professional program to improve your knowledge in Cultural Information in the Media"

It includes in its teaching staff professionals belonging to the field of cultural journalism, who pour into this course the experience of their work, in addition to recognized specialists from reference societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

The design of this program focuses on Problem-Based Learning, by means of which the journalist will have to try to solve the different situations of professional practice that are presented to them. To do so, the specialist will have the help of an innovative interactive video system created by recognized experts in Cultural Information in the Media, and with great experience.

Increase your confidence in decision making, reinforcing your knowledge through this course"

Learn about the latest trends in the field of cultural journalism and improve communication processes in all journalistic media"

This course is oriented to the journalism professional, so that they can acquire the necessary tools to develop in the area of cultural journalism, knowing the latest trends and delving into those issues that make up the forefront of this area of knowledge. Only with the proper preparation, the professional will be able to perform his work rigorously and with quality.

Our goal is to achieve success in the academic field and to help you achieve it at a professional level"

Objetivos generales

• Broaden the knowledge and information to the student with a higher level of insight in the field of journalism, although, more specifically within the field of cultural journalism
• Learning to perform informative and dissemination functions in a specialized and professional environment, with emphasis on information within the different genres of cultural journalism

Objetivos específicos

• Adequately define the basic concepts of journalistic writing
• Know the different journalistic genres
• Disseminate cultural agendas in an adequate manner for their diffusion
• Know and identify the informative and communicative processes involved in cultural journalism for its subsequent application
• Have the ability to value and criticize cultural manifestations
• Obtain the knowledge, capacity and ability to be able to inform and communicate in the language of each of the professional media
• Understand how cultural information works in the radio media
• Learn and be able to differentiate between the different cultural journalistic genres used in radio
• Learn how to create cultural content from scratch for the radio media
• Know the advantages of this media in order to bring information to more listeners
• Design and produce campaigns or communicative products related to the field of culture
• Know and demonstrate standard procedures for promoting and disseminating cultural events and facts
• Communicate with appropriate language in professional media
• Know and use digital technologies to innovate in the production and dissemination of culture through digital technology
• Know and understand the audiovisual language
• Analyze the specific variants of the television genre
• Know, analyze and develop the most technical concepts of the audiovisual sector
• Know how to understand and analyze different practical examples of programs that these professionals have had to face in real life
• Knowledge, capacity and ability to be able to inform and communicate in the language of each media in a professional and rigorous manner about cultural facts
• Design and produce campaigns or communicative products related to the field of cultural specialization
• Know and use digital technologies to innovate in the production and dissemination of culture through digital technologies

At TECH we educate a broad community of professionals committed to society. We want the best for you and we help you achieve it"