Description

Without players there is no game. Learn how to design those that provide the best user experience"  

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User experience in video games is about usability: system feedback, clarity, consistency, error recovery, user control, among other principles. It is there where this program focuses its studies so that the design professional is able to develop video games that have the ability to captivate the player through motivation, emotion and ease to reach the flow phase. That moment where the difficulty of the game and the skill of the player find their ideal relationship.
 
During 6 months the student will develop the most up-to-date content on User Experience and Psychology for Gamification. Studying theories of experts such as: Bartle, Mi Jo Kim y Marczeski. The contrasts, the reward map, the reinforcement schedule will be analyzed. The interface in videogames, the flow of screens, the perceptual vision, the gameplay as a whole, among other indispensable aspects, will be handled.
 
Undoubtedly, one of the strengths of the training is to understand the principles of Gamification. Delve into the problems that drag it and learn how to overcome them over others and without fear of failure. The professionals will be able to stand out for their knowledge of the player and his behavior within a controlled environment, knowing how to identify the emotions or needs at each point of the product design. 

Among other things, it highlights the possibility for the professional to choose where, how and when to study, as it is a 100% online qualification. It can be started from any type of device with an internet connection, but also offers the possibility of downloading all the didactic material for consultation. The students will have specialized teachers who will accompany them throughout their learning process during the 6 months of programming.    

Study from the comfort of your couch and broaden your professional horizons with this postgraduate diploma" 

This postgraduate diploma in User Experience and Psychology for Gamification contains the most complete and up-to-date educational program on the market. Its most notable features are:  

  • The development of case studies presented by professional gamification and user psychology experts 
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
  • Practical exercises where self-assessment can be used to improve learning 
  • Its special emphasis on innovative methodologies  
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
  • Content that is accessible from any fixed or portable device with an Internet connection  

Learn to identify the player's emotions or needs at each point of product design. Get to know the theories of Bartle, Ami Jo Kim and Marczewski"    

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.
 
This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.      

If you want to differentiate yourself as a game designer, study everything about usability, psychology and business"

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The industry is looking for specialized professionals. Become an expert in a few months in one of the most sought-after areas of video game design"

Objectives

This postgraduate diploma will train the videogame design professional in user psychology, their behavior, motivations and needs. All this, to create gamified products that stand out in the market. Instructing the student in the correct use of the interfaces that provide the players with the precise, necessary, clear and orderly information to keep them connected. Thus handling the theory and techniques required to perform effectively in their work environment.    

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Achieving interactive products that connect and understand the player's needs is the challenge. Start now” 

General Objectives

  • Master in depth the field of gamification, its development and expansion  
  • Enhance design skills to make video games attractive and easy to use  
  • Study players' behavior and their level of satisfaction within a designed product   
  • Analyze all the variables of video games and their industry  
  • Professionalize the theoretical bases of gamification applied in each field of specialization  
  • Achieve autonomy in the development of videogames and their specializations 

Specific Objectives

Module 1. User Experience for Gamification  

  • Identify the best way to include an interface within a product according to your needs.  
  • Develop screen maps describing how the product works for good communication with the development team  
  • Apply the related laws within the player experience in a product  
  • Efficiently apply interface principles in the development of a product  

Module 2. Player Psychology   

  • Analyze player behavior for product optimization  
  • Discover the drivers of user behavior within the interactive environment   
  • Understand the needs and motivations of a player's psychology in order to reshape them within the gamified game design   
  • Deepen in the different types of players according to experts  

Module 3. Gamification   

  • In-depth knowledge of the language of gamified game development  
  • Analyze the evolution of gamification and its competitors  
  • Problem-solving within gamification professional development   
  • Acquire the necessary skills of a professional gamified game developer  
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Would you like to design a video game as successful as Fortnite? Enroll in this postgraduate diploma and learn everything you need to achieve it” 

Postgraduate Diploma in User Experience and Psychology for Gamification

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Are you ready to design engaging and user-centered game experiences? With TECH Technological University you can achieve it! Gamification has become a powerful tool for creating interactive and engaging experiences in different environments, from education to marketing. In the Postgraduate Diploma in User Experience and Psychology for Gamification, you will learn how to use user experience and psychology to design immersive and user-centered game experiences, you will also study how to use game elements, such as rewards and challenges, to motivate users and encourage engagement.

Become a specialist in Psychology applied to gamification

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In this high-quality Postgraduate Diploma, you will explore the concepts of motivation, learning and human behavior and how they can be applied in the design of game experiences. You'll learn how to use psychological techniques, such as flow theory and operant conditioning theory, to create more immersive and engaging game experiences, you'll also focus on user-centered game experience design. You'll learn how to use usability research and testing techniques to understand user needs and preferences and adapt your designs accordingly. You will also explore the importance of feedback and iteration in the game design process. The Postgraduate Diploma in User Experience and Psychology for Gamification will provide you with the skills and knowledge necessary to design engaging, user-centered game experiences. Through this program, you will learn the fundamentals of user experience and gamification, the application of psychology in game design and the focus on user-centered design. Get ready to create immersive and memorable game experiences that will captivate users and achieve the goals of your gamification project!