Postgraduate certificate Freelance Copywriting Techniques

The evolution of the Internet has led to the impulse of ecommerce and the digital presence of companies and professionals from different sectors. A wide field of action that has led copywriters to start their own persuasive content writing business. A career that requires a deep knowledge of the different existing business models, legal regulations and all those elements of management and billing control essential to succeed in this sector. For this reason, TECH launches this 100% online academic proposal that allows copywriter students to gain a better understanding of the environment and dynamics of the freelancemarket. All this, through the best multimedia didactic material and a syllabus that brings together in 6 weeks, the most current and accurate information to achieve success in this industry.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The syllabus of this university program consists of 150 intensive teaching hours so that the professionals can develop their freelance career in an optimal way. To do this, you will learn the main techniques of persuasive writing to expand your catalog of services and also establish strong business relationships with customers in order to maintain a successful business.

A syllabus that will allow you to learn Copywriting Techniques and expand your service portfolio"

Syllabus

Thanks to the theoretical-practical approach of this Postgraduate certificate, the professionals will be able to incorporate the most current Copywriting Techniques and the business model that best suits their objectives into their projects and their daily performance. An achievable goal through a syllabus prepared by experts with an accumulated experience in this sector.

This is a program that will allow students to master the minimum considerations for any business to be profitable, the formulas for attracting customers, the breadth of services that can be offered, as well as its implementation with the optimal business strategy.

For this, it has video summaries, videos in focus, specialized readings and examples that will bring students even closer to the reality of every freelance professional in a booming sector. Furthermore, thanks to the Relearning method used by Freelance Copywriting Techniques in all its programs, the graduates will not have to invest long hours of study and memorization. With the continuous repetition of the most important content, they will be able to focus on the key concepts and obtain a solid knowledge.

Undoubtedly, an excellent opportunity to progress through a flexible and comfortable academic option. Therefore, without presence, or classes with restricted schedules, the copywriters will be able to access this Postgraduate certificate, whenever and wherever they want. They only need a digital device with an Internet connection to visualize, at any time of the day, the program hosted in the virtual platform.

This Postgraduate certificate program is spread out over 6 weeks and is divided into 1 module:

Module 1. The Freelance Copywriter

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Freelance Copywriting Techniques completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. The Freelance Copywriter

1.1. The Most Important Things to be a Freelance Copywriter

1.1.1. Where to Start
1.1.2. Legal Issues: the Contract
1.1.3. Minimum Viable Business Considerations
1.1.4. Channels through Which to Make Yourself Known
1.1.5. How to Find a Job
1.1.6. The Importance of Networking

1.2. How to Start the Relationship with a Customer

1.2.1. The Intake Form: What is It?
1.2.2. What Questions to Include in the Lead Forms
1.2.3. Contact Forms
1.2.4. Examples of Different Forms

1.3. Service Catalog

1.3.1. What are the Most Demanded Services
1.3.2. Copywriting Audit
1.3.3. CopywritingConsulting
1.3.4. Web Services
1.3.5. Specific Services
1.3.6. General Pricing Ideas

1.4. How to Present Quotations to Close a High Acceptance Rate

1.4.1. How to Avoid being Told "No" or that They Disappear
1.4.2. Leave the Stone on Your Own Roof
1.4.3. Not to Be Rushed
1.4.4. Listen and Get to Know the Customer Well
1.4.5. Personalize by Highlighting the Benefits
1.4.6. Detailing What is Included and What is Not Included
1.4.7. Give a Deadline

1.5. Invoices

1.5.1. Invoice Essentials
1.5.2. Sequence of Follow-up Mails and Collection Claims
1.5.3. Rural Land
1.5.4. Useful Tools for Invoicing and Collection

1.6. Testimonials

1.6.1. The Benefits and Risks of Publishing a Testimonial
1.6.2. How to Collect Testimonials Quickly
1.6.3. How and Where to Use Social Proof
1.6.4. Testimonials as a Success Strategy for Some Campaigns

1.7. Transcreation: Halfway between Copy and Translation

1.7.1. What is Transcreation?
1.7.2. The Origin of Transcreation
1.7.3. The Process of Transcreation
1.7.4. Applications of Transcreation
1.7.5. Smiles and Tears (Cases of Successful and Unsuccessful Applications)

1.8. The Quality Control Guide

1.8.1. The Elements to Examine before Delivering a Project
1.8.2. A Check on Attention
1.8.3. Mathematical Filters of a Text
1.8.4. Grammar and Style

1.9. Project Delivery

1.9.1. How and Why Not to Deliver Some Texts in Word
1.9.2. The Structure of a Good Project Delivery Document
1.9.3. The Presentation Session
1.9.4. The Presentation of the Copy in Wireframes
1.9.5. What to Do if the Client Says No

1.10. Metrics for Copywriters

1.10.1. Why it is Important to Measure
1.10.2. KPIs in Copywriting
1.10.3. Tools
1.10.4. How to Sell it to the Customer

Delve whenever and wherever you want into transcreation: its process and application"

Teaching Objectives

The purpose of this Postgraduate certificate is to provide the professional copywriters the necessary knowledge to thrive in a booming industry with all the guarantees. A goal that will be easier to achieve thanks to the experience of the teaching team in this area and the multitude of teaching resources that will allow you to transfer from day one such learning to your independent business project. A unique opportunity offered by TECH, the largest digital university in the world.

Do you want to improve your project as a freelance copywriter? Be guided by the experience embodied in this program from the best experts"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Freelance Copywriting Techniques qualify the students to:

Learn how to act as a freelance copywriter from the first day you start working with a client
Know how to start a relationship with a client
Design a service catalog
Delve into the presentation of quotations to increase the acceptance rate of the quotation
Learn how to create invoices
Learn how to collect client testimonials
Work with a quality control system for projects
Learn how to present projects in a convincing way
Learn how to manage metrics in Copywriting

Postgraduate Certificate in Freelance Copywriting Techniques

If you're creative, resourceful and passionate about the power of words, TECH Global University's Postgraduate Certificate in Freelance Copywriting Skills is perfect for you. Discover how to turn your writing skills into an exciting and lucrative career in copywriting. Copywriting is a discipline that has become key for businesses and brands in the digital age. It consists of persuasive and strategic copywriting, with the goal of capturing the audience's attention, generating interest and motivating action. In a world where effective communication is essential, copywriters are highly demanded professionals with ample job opportunities

Copywriters are highly demanded professionals with ample job opportunities.

What are the advantages of studying this program?

As a graduate of our program you will have the freedom to work independently and manage your time according to your needs and preferences. You will be able to offer your services to various companies and projects, which will allow you to broaden your experience and build a diversified portfolio. In addition, the field of copywriting is wide and varied. You can work as a freelancer for advertising agencies, digital marketing companies, entrepreneurs and local businesses. You can also venture into the editorial field, creating content for blogs, magazines and digital media. The opportunities are endless and the income can be significant. At TECH Global University, we are proud to offer a quality and relevant program in the field of copywriting. Our team of professionals with extensive experience in the industry will guide you throughout the learning process, providing feedback and support to help you achieve your career goals. Don't miss the opportunity to become a successful and creative freelance copywriter. Enroll in TECH Global University's Postgraduate Certificate in Freelance Copywriting Techniques and unlock your potential as a persuasive copywriter. Get ready to write your way to success!