You love culture and you have lots of projects to carry out: carry them out thanks to this Postgraduate diploma”

The creative industries are one of the fundamental elements that provide the backbone of societies. Without art and leisure, that is, without creativity, the different communities that make up each country and each region suffer, since culture is essential to human activity.

Any artistic discipline, be it music, cinema, theater or painting, whether in its most popular or academic forms, is an element present in the day-to-day life of societies. But for these disciplines to contribute to the cultural life of each place it is necessary to have agents or companies that organize cultural events in an effective and beneficial way for the community.

This Postgraduate diploma in Creative Industries Management, focused on journalists and communication professionals, offers the opportunity to learn everything you need to know about cultural industries, both in theory and practice, as it aims to provide the necessary tools for the education of companies and institutions related to the arts, as well as for the organization of events in this field.

From an industrial perspective, always directed towards communication, this program is the answer for all those who wish to work in the world of culture and want to obtain the industrial and business knowledge necessary to achieve it.

If you are interested in culture and want to embark on a professional career in this field, this Postgraduate diploma is the answer"

This Postgraduate diploma in Creative Industries Management contains the most complete and up-to-date program on the market. The most important features include:

• The industrial and entrepreneurial approach, which will help students to undertake their cultural projects
• The combination of a theoretical and practical perspective, which will enable students to obtain skills that will be useful in their professional environment
• Practical exercises where the self-assessment process can be carried out to improve learning
• Content that is accessible from any fixed or portable device with an Internet connection

The creative industries are one of the most important cultural fields but there is a lack of qualified professionals: with this program you will be a highly sought-after expert"

The program includes in its teaching staff professionals from the sector who bring to this program the experience of their work, as well as recognized specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

The main career opportunities for journalists and communicators are in the creative industries: take advantage of it and specialize"

More and more journalists are working in the field of culture: TECH knows that you also want to make the leap and gives you the tools to do it"

The contents of this Postgraduate diploma in Creative Industries Management have been designed by the best experts, who have taken into account all the necessary elements to undertake a professional career in this field with guarantees. The students, guided by the faculty, will delve into different aspects of the cultural industry through three modules composed of 10 topics each, so that at the end of the program they will be an expert in the field.

The best content for communication professionals who want to specialize in Creative Industries Management" 

Module 1. Protection of Creative and Intangible Products 

1.1. Legal Protection of Intangible Assets 
1.2. Intellectual Property I 
1.3. Intellectual Property II 
1.4. Intellectual Property III 
1.5. Industrial Property I: Branding
1.6. Industrial Property II: Industrial Designs 
1.7. Industrial Property III: Patents and Utility Models 
1.8. Intellectual and Industrial Property: Practice
1.9. Advertising Law I 
1.10. Advertising Law I

Module 2. Economic and Financial Management of Creative Companies

2.1. The Necessary Economic Sustainability

2.1.1. The Financial Structure of a Creative Company
2.1.2. Accounting in a Creative Company
2.1.3. Triple Balance

2.2. Revenues and Expenses of today's Creative Businesses

2.2.1. Accounting of Costs
2.2.2. Type of Costs
2.2.3. Cost Allocation

2.3. Types of Profit in the Company

2.3.1. Contribution Margin
2.3.2. Break-Even Point
2.3.3. Evaluation of Alternatives

2.4. Investment in the Creative Sector

2.4.1. Investment in the Creative Industry
2.4.2. Investment Appraisal
2.4.3. The Van Method: Net Present Value

2.5. Profitability in the Creative Industry

2.5.1. Economic Profitability
2.5.2. Time Profitability
2.5.3. Financial Profitability

2.6. Cash Flow: Liquidity and Solvency

2.6.1. Cash Flow
2.6.2. Balance Sheet and Income Statement
2.6.3. Settlement and Leverage

2.7. Financing Formulas currently on the Creative Market

2.7.1. Venture Capital Funds
2.7.2. Business Angels
2.7.3. Calls for Proposals and Grants

2.8. Product Pricing in the Creative Industry

2.8.1. Pricing
2.8.2. Profit vs. Competition
2.8.3. Pricing Strategy

2.9. Pricing Strategy in the Creative Sector

2.9.1. Types of Pricing Strategies
2.9.2. Advantages
2.9.3. Disadvantages

2.10. Operational Budgets

2.10.1. Tools of Strategic Planning
2.10.2. Elements Included in the Operational Budget
2.10.3. Development and Execution of the Operational Budget

Module 3. Consumer or User Management in Creative Businesses

3.1. The User in the Current Context

3.1.1. Consumer Change in Recent Times
3.1.2. The Importance of Research
3.1.3. Trend Analysis

3.2. Strategy with the Focus on the Individual

3.2.1. Human Centric Strategy
3.2.2. Keys and Benefits of Being Human Centric
3.2.3. Success Stories

3.3. Data on the Human Centric Strategy

3.3.1. Features in the Human Centric Strategy
3.3.2. The Value of the Data
3.3.3. 360º View of the Customer

3.4. Implementation of the Human Centric Strategy in the Creative Industry

3.4.1. Transformation of Dispersed Information into Customer Knowledge
3.4.2. Opportunity Analysis
3.4.3. Maximization Strategies and Initiatives

3.5. Human Centric Methodology

3.5.1. From Research to Prototyping
3.5.2. Double Diamond Model: Process and Phases
3.5.3. Data Science

3.6. Design Thinking

3.6.1. Design Thinking
3.6.2. Methodology
3.6.3. The Techniques and Tools of Design Thinking

3.7. Brand Positioning in the User's Mind

3.7.1. Positioning Analysis
3.7.2. Typology
3.7.3. Methodology and Tools

3.8. User Insights in Creative Businesses

3.8.1. Insights and their Importance
3.8.2. Customer Journey and the Relevance of the Journey Map
3.8.3.  Research Techniques

3.9. User Profiling (Archetypes and Buyer Persona)

3.9.1. Archetypes
3.9.2.  Buyer persona
3.9.3. Methodology of Analysis

3.10. Research Resources and Techniques

3.10.1. Techniques in Context
3.10.2. Visualization and Creation Techniques
3.10.3. Voice Contrast Techniques

A unique, key and decisive training experience to boost your professional development"