Syllabus

The content of this Postgraduate certificate in the History of Advertising and Public Relations has been designed with the student's needs in mind in order to succeed in the advertising industry. In this way, the professionals exploit their potential, taking into account the history of the profession together with the latest trends. In this way, the professionals will master those key aspects to recognize the functions that are specific to the subject, in different formats and media, through quality content structured in a module that will elevate their learning towards excellence. 

You will develop the skills to accurately assess today's advertising codes through their history" 

Syllabus

The Postgraduate certificate in History of Advertising and Public Relations of TECH Global University is an intensive program that prepares the student in the field of advertising and PR through a historical journey.

Through this complete program, you will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow you to make decisions in uncertain and competitive environments, facing the business challenges that the scenario presents.

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile.

In this way, the Postgraduate certificate focuses on the fundamental aspects of creativity applied in advertising and used to establish successful public relations, through a curriculum designed to specialize professionals from the business and oriental environment towards this sector from a strategic, international and innovative perspective.

Therefore, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a field that continually reviews its origins to recreate campaigns or learn about a corporate line, with innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide them with the skills to develop successfully in this environment.

This Postgraduate certificateis developed over 6 week and is divided into 1 module:

Module 1 History of Advertising and Public Relations

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in History of Advertising and Public Relations completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage
 your study time.

Module 1. History of Advertising and Public Relations

1.1. Advertising Activity before the Printing Press 

1.1.1. Advertising in its Most Primitive Forms  
1.1.2. First Manifestations  
1.1.3. The Old World 

1.2. From the Printing Press to the Industrial Revolution  

1.2.1. Some Aspects that Contributed to the Emergence of the Printing Press in Europe  
1.2.2. First Expressions: Brochures and Posters  
1.2.3. Brands and Labels  
1.2.4. The Loud and Talkative Advertisements  
1.2.5. The Sign and the Commercial Mural  
1.2.6. The Birth of a New Media  
1.2.7. Communication and Power: Controlling Persuasion  

1.3. The Revolutions   

1.3.1. Advertising and the Industrial Revolution 
1.3.2. The Long and Tortuous Road to Press Freedom  
1.3.1. From Propaganda to Advertising  
1.3.4. Propaganda and Political Advertising: Concepts  
1.3.5. Characteristics of this Advertisement 
1.3.6. The Industrial Revolution in the Birth of Commercial Advertising  

1.4. Birth of Advertising  

1.4.1. The Origin of Commercial Advertising  
1.4.2. The Technological Revolution  
1.4.3. Printing Systems  
1.4.4. The Paper  
1.4.5. Photography  
1.4.6. The Telegraph  
1.4.7. Print Advertising 
1.4.8. Posters  

1.5. Consolidation of Advertising Activity    

1.5.1. Economic Factors between 1848-1914 
1.5.2. New Forms of Commercialization  
1.5.3. Newspapers  
1.5.4. Magazines  
1.5.5. The Art of the Poster  
1.5.6. Fundamentals of Modern Advertising  
1.5.7. American Advertising Agencies  
1.5.8. Advertising Technique and Craftsmanship

1.6. Advertising Between Two Wars  

1.6.1. Characteristics of the Period 1914-1950 
1.6.2. Advertising in World War I  
1.6.3. Consequences of World War I on Advertising 
1.6.4. Advertising Campaigns in the World War II  
1.6.5. Consequences of World War II on Advertising  
1.6.6. Advertising Media  
1.6.7. Poster and Advertising Graphic Design  
1.6.8. Outdoor Advertising  
1.6.9. The Cinema  
1.6.10. Cinema as a Means of Persuasion  
1.6.11. The Radio  
1.6.12. Commercial Radio

1.7. The Development of the Advertising Technique  

1.7.1. Advertising Activity between 1914 and 1950 
1.7.2. Advertising Organization  
1.7.3. Agencies and Styles  

1.8. Electronic Advertising 

1.8.1.  T.V. The Third Dimension of Advertising  
1.8.2. Advertising in the 1950s and 1960s 
1.8.3. The Arrival of Television 

1.9. Current Advertising  

1.9.1. Introduction  
1.9.2. The Current Advertising Context: A Technological Perspective  
1.9.3. Main Challenges of Today's Advertising Communication 
1.9.4. Main Opportunities in Today's Advertising Communication   

1.10. History of Public Relations

1.10.1. The Origins  
1.10.2. Bernays and his Contributions  
1.10.3. Expansion: PR. In the Second Half of the 20th Century

You will delve into the fascinating world of interwar advertising, learning about the typology of the poster and the first techniques of advertising graphic design"

Teaching Objectives

The Postgraduate certificate in History of Advertising and Public Relations is designed to guide the student towards the achievement of the following proposed objectives, to improve their skills and broaden their knowledge in the creative process that generates the advertising idea. In order to do so, it is necessary to make a historical tour that will provide you with knowledge of the foundations of the advertising fundamentals. As a result, after completing the program, the professional will be able to make the right decisions with a global approach in this sector, from an innovative perspective and an international vision that successfully transmits the values of the company. 

You will have a thorough understanding of the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication" 

TECH makes the goals of their students their own goals too.
We work together in order to achieve them. 

The Postgraduate certificate in History of Advertising and Public Relations will enable students to:

  1. Know and analyze the effects of advertising communication on society and culture.
  2. Gain knowledge about the historical evolution of advertising and public relations.
  3. Know how to relate advertising to other cultural manifestations such as literature, art or cinema, among others.
  4. Understand the structure and transformation of today's society in relation to the elements, forms and processes of advertising and public relations communication.
  5. Relate advertising and public relations in a coherent manner with other social and human sciences.
  6. Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication.

 



Postgraduate Certificate Course in Advertising and Public Relations History

Explore the exciting world of advertising and public relations through our Postgraduate Certificate in History. At TECH Global University, we offer specialized online classes that will immerse you in the fascinating past and present of these key disciplines in the field of communication. Online classes give you the convenience of learning from anywhere and adapting your schedule according to your needs. You will be able to access interactive teaching materials, participate in enriching discussions and carry out practical projects that will allow you to understand the evolution of advertising and public relations over time. In this Postgraduate Certificate, you will immerse yourself in the history of advertising and public relations, from its beginnings to current trends. You'll explore how these disciplines have shaped society, influenced popular culture and played a crucial role in the development of brands and corporate reputations.

Top advertising and public relations professionals

You'll learn about the advertising strategies and public relations tactics used in different eras, as well as the technological advances that have revolutionized the field. You'll gain an in-depth understanding of fundamental theories and approaches, and how they apply in today's world of communication. Knowledge of the history of advertising and public relations is essential for any professional who wishes to excel in these fields. With our Postgraduate Certificate, you will be prepared to face challenges in advertising agencies, corporate communications departments, media and other environments that demand Postgraduate Diplomas in effective communication strategies. Join TECH Global University's Postgraduate Certificate in the History of Advertising and Public Relations and expand your knowledge in these disciplines central to success in the world of communication. Enroll now and discover the fascinating history behind advertising and public relations!