Postgraduate certificate Fashion and Luxury in Europe and Asia

The growing development of luxury products destined for the Asian continent based on the European concept, invites us to take a journey through time that shows us how the same business model evolves according to the historical period and the geographical situation in which it is developed. Italian or French style is giving way to the luxury levels of the Middle East, Japan or China, where the market share of European brands is losing ground in favor of a nascent identity. The new marketing of luxury goes through art and conservation in international museums. For this reason, TECH has created this program that provides a solid and global foundation of what this new market means for fashion brands.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The program of this Postgraduate certificate in Fashion and Luxury in Europe and Asia is developed by the best experts in the industry, who have poured their knowledge and experience in a complete and up-to-date syllabus, with a historical basis that reaches to the present day. It covers the latest developments in the sector, such as the fact that brands take into account their plural and global audience. Its 100% online format allows students to study it at the time and place that best suits their availability, schedules and interests, and in just 6 weeks they will have a quality program, typical of the sector.

Luxury as a generator of culture or art associated with luxury are two issues that you will explore in depth with this Postgraduate certificate”

Syllabus

Today’s highly globalized and competitive environment has forced companies to establish highly efficient work environments that allow them to achieve their objectives. To achieve this, companies must use the best tools to reach a competitive and efficient management level in order to be able to adapt at all times to the needs of the market. This Postgraduate certificate teaches the necessary tools and knowledge to achieve this adaptation and to be able to compete in the best conditions.

Due to the need to constantly adapt to the changes that occur in the environment, which can be of all kinds, it is necessary for a company to act as an adaptable system. For this reason, it is essential that all professionals, even if they are responsible for only one area of the company, are aware of the impact on other areas and, above all, on the end customer. In other words, they must have transversal knowledge.

The Postgraduate certificate in Fashion and Luxury in Europe and Asia at TECH Global University is an intensive program that will prepare you to master the landscape of the fashion industry through new technologies. The content of the program is designed to promote the development of the skills required for this service.

The Postgraduate certificate deals in depth with the global condition towards which fashion is oriented and does so through a journey through the history of fashion and haute couture. The best experts in the sector have designed a syllabus with which professionals will develop from a strategic, international and innovative perspective, with the objective that the student will achieve excellence in such a competitive field as fashion and luxury.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Fashion and Luxury in Europe and Asia

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Fashion and Luxury in Europe and Asia completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Fashion and Luxury in Europe and Asia

1.1. Progress in Europe

1.1.1. The True Legacy of Luxury
1.1.2. Appearances as a Social Distinction
1.1.3. Individualism and Progress

1.2. Towards a New Luxury

1.2.1. Art Associated to Luxury
1.2.2. Italian Style
1.2.3. Personal Pleasure and Social Pleasure

1.3. The Impact of Consumerism in France

1.3.1. Austerity vs. the Joy of Shopping
1.3.2. Fashion Opinion Leaders: Madame Pompadour
1.3.3. The Current Keys of the First Influencer: Marie Antoinette

1.4. The Relevance of Spanish Craftsmanship

1.4.1. Know How of Spanish Workshops
1.4.2. Boutiques as Centers of Social Interaction
1.4.3. The Extension of Luxury to all Social Classes

1.5. The Influence of the Elites in Industry

1.5.1. First-Class Citizens and Second-Class Survivors
1.5.2. Poiret and His Idea of Fashion
1.5.3. Haute Couture as a Symbol of Distinction

1.6. A New Woman: A Woman of Fashion

1.6.1. The End of Uniforms, the End of the War and the Post-War Era
1.6.2. The Creative Revolution as a Business Model at Chanel
1.6.3. The Era of the Great Designers: from Dior to Givenchy

1.7. The Democratization of the Fashion and Luxury Industry

1.7.1. The Miniskirt
1.7.2. Superficiality and Personal Pleasure
1.7.3. Luxury as a Generator of Culture

1.8. The Legacy of the Asian Market

1.8.1. The Silent Ostentation of the Asian Emperors
1.8.2. The Silk Road
1.8.3. The Opening to the Western World

1.9. The Sensory Experience in the Middle East

1.9.1. Treasures of Architecture and Nature: Palaces and Gardens
1.9.2. The Display of Wealth: The Age of Gold
1.9.3. Luxury Shopping Malls, Perfumes and Spices

1.10. Exclusivity: The Dress as a Work of Art

1.10.1. The Requirements of a Work of Art
1.10.2. The High Standards of Exclusivity
1.10.3. Temporary Exhibitions: Luxury as a Historic Testimony and a Showcase for Major Brands

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

This Postgraduate certificate is designed to strengthen the knowledge of how fashion and luxury are lived and understood in the continents of Europe and Asia. The students of this program will understand the impact of cultural legacies on marketing campaigns, the luxury product and consumer psychology, understanding that a garment for sale is only a visual message that is launched directly to the subconscious of a society from a global point of view. Thus, you will acquire the necessary tools to understand the role of marketing in a company or how to design a brand strategy focused on new potential consumers.

You are one step away from learning more about the mind of today’s top luxury consumer”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Fashion and Luxury in Europe and Asia enables the student to:

Knowledge of Western and Eastern cultures for the correct development of consumer profiles and marketing campaigns at an international level
Discover the triple approach brand-strategy-consumer
Understand the progress of new digital marketing tools
Acquire critical thinking in relation to sustainability and innovation in luxury marketing
Expand the ability to analyze the commercial scenario of brands
Improve decision making in the business and business development context
Develop strategic skills to adapt to new labor market
Elaborate a correct Marketing Plan adapted to the client, brand and market needs
Plan marketing actions in line with the luxury industry, providing profitable solutions in the short and long term
Learn to project the brand’s identity to society as a whole
Build predictable, flexible and sustainable marketing models that guarantee the survival and impact of the luxury product
Discover the evolution of public relations and the latest market trends, understanding the persuasive component of PR for luxury marketing and the role of social media in communication strategies
Understand the impacts of cultural legacies on marketing campaigns, the luxury product and consumer psychology
Understand that a garment for sale is only a visual message that I am launching directly into the subconscious of a society

Postgraduate Certificate in Fashion and Luxury in Europe and Asia

The fashion and luxury industry is a sector in constant evolution and change, which requires highly trained and updated professionals. If you want to specialize in this field in a dynamic and innovative way, you have come to the right place. At TECH Global University you will find the most complete and updated Postgraduate Certificate in Fashion and Luxury in Europe and Asia in the educational market. In this Postgraduate Diploma you will find the best educational tools of the moment, which will turn you into a Postgraduate Diploma of high prestige. Here, we have the best online methodology, through which you will be able to combine your learning with other personal or work activities. As you progress through the curriculum, you will obtain the necessary skills to develop as a Postgraduate Diploma in the management and marketing of fashion and luxury; as well as in the creation and design of innovative and high quality products.

become a fashion and luxury Postgraduate Diploma

At TECH we understand that the fashion and luxury markets in Europe and Asia are fields that demand extensive skills. Therefore, in our program you will have the opportunity to develop key skills and competencies to develop as a Postgraduate Diploma in fashion and luxury management and marketing. Our faculty is made up of renowned specialists in the field, who will provide you with quality training, updated on the different topics that will be addressed in the program. The best of all is that the online mode will allow you to have greater flexibility in terms of schedules and access to content, adapting to your needs and allowing you to combine your studies with other activities. At the end of your preparation, you will apply innovative business strategies to compete in a highly competitive global environment. For all these reasons and more, we are your best educational option, so make up your mind and enroll now!