Syllabus

The content of this Postgraduate certificate in Creativity in Communication has been developed taking into account the needs of the student to succeed in the creative process in the communications sector. In this way, the professionals exploit their potential, following the latest trends and developing the capabilities of a creative role. They will master the key aspects to carry out these functions in different formats and for different media, through quality content structured in a module that will take their learning to the highest level

By identifying the fundamental principles of human creativity, you will know how to apply them correctly in the manifestations of persuasive communication, something you will learn by taking this program" 

Syllabus

The Postgraduate certificate in Creativity in Communication of TECH Global University is an intensive program that prepares the student in the field of creative communication

Through this complete Postgraduate certificate, the students will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow them to make decisions in uncertain and competitive environments, facing the business challenges that the scenario presents

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile

In this way, the Postgraduate certificate focuses on two fundamental aspects of creativity applied to communication, in different formats, whose purpose is to get the message across, through a curriculum designed to specialize professionals in the business environment and orient them towards this sector from a strategic, international and innovative perspective

For all these reasons, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a field focused on results that requires high doses of imagination, with innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide them with the skills to develop successfully in this environment

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Creativity in Communication

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers you the possibility of taking this Postgraduate certificate in Creativity in Communication completely online. Throughout the 6 weeks of this program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time

Module 1. Creativity in Communication

1.1. To Create is to Think  

1.1.1. The Art of Thinking  
1.1.2. Creative Thinking and Creativity  
1.1.3. Thought and Brain  
1.1.4. The Lines of Research on Creativity: Systematization  

1.2. Nature of the Creative Process  

1.2.1. Nature of Creativity  
1.2.2. The Notion of Creativity: Creation and Creativity  
1.2.3. The Creation of Ideas for Persuasive Communication  
1.2.4. Nature of the Creative Process in Advertising  

1.3. The Invention  

1.3.1. Evolution and Historical Analysis of the Creation Process  
1.3.2. Nature of the Classical Canon of the Invention  
1.3.3. The Classical View of Inspiration in the Origin of Ideas  
1.3.4. Invention, Inspiration, Persuasion  

1.4. Rhetoric and Persuasive Communication  

1.4.1. Rhetoric and Advertising  
1.4.2. The Rhetorical Parts of Persuasive Communication  
1.4.3. Rhetorical Figures
1.4.4. Rhetorical Laws and Functions of Advertising Language  

1.5. Creative Behavior and Personality  

1.5.1. Creativity as a Personal Characteristic, as a Product and as a Process  
1.5.2. Creative Behavior and Motivation  
1.5.3. Perception and Creative Thinking  
1.5.4. Elements of Creativity  

1.6. Creative Skills and Abilities  

1.6.1. Thinking Systems and Models of Creative Intelligence  
1.6.2. Three-Dimensional Model of the Structure of the Intellect According to Guilford  
1.6.3. Interaction Between Factors and Intellectual Capabilities  
1.6.4. Creative Skills  
1.6.5. Creative Capabilities  

1.7. The Phases of the Creative Process  

1.7.1. Creativity as a Process  
1.7.2. The Phases of the Creative Process  
1.7.3. The Phases of the Creative Process in Advertising  

1.8. Troubleshooting  

1.8.1. Creativity and Problem Solving  
1.8.2. Perceptual Blocks and Emotional Blocks 
1.8.3. Methodology of Invention: Creative Programs and Methods  

1.9. The Methods of Creative Thinking  

1.9.1.  Brainstorming as a Model for the Creation of Ideas  
1.9.2. Vertical Thinking and Lateral Thinking  
1.9.3. Methodology of Invention: Creative Programs and Methods 

1.10. Creativity and Advertising Communication  

1.10.1. The Creative Process as a Specific Product of Advertising Communication  
1.10.2. Nature of the Creative Process in Advertising: Creativity and the Creative Advertising Process 
1.10.3. Methodological Principles and Effects of Advertising Creation  
1.10.4. Advertising Creation: From Problem to Solution  
1.10.5. Creativity and Persuasive Communication

You will analyze creativity as a personal characteristic, as a product and as a process, an innovative approach with which you will see things differently" 

Teaching Objectives

The Postgraduate certificate in Creativity in Communication is designed to guide the student towards the achievement of the following proposed objectives, to improve their skills and expand their knowledge in the creative process to apply them in communication. In this way, you will know how to convey the message properly, from a fresh and up-to-date perspective, using the latest digital tools. As a result, after completing the program, the professional will be able to make the right decisions with a global approach in this sector, from an innovative perspective and an international vision that successfully communicates the values of the company or organization 

Stand up for your ideas! With this Postgraduate certificate, you will foster creativity and persuasion through different formats and communication media” 

TECH makes the goals of their students their own goals too
We work together in order to achieve them 

El Postgraduate certificate in Creativity in Communication will enable students to: 

  1. Understand the structure and transformation of today’s society in relation to the elements, forms and processes of advertising and public relations communication
  2. Encourage creativity and persuasion through different formats and communication media
  3. Gain knowledge about the elements, forms and processes of advertising languages and other forms of persuasive communication
  4. Know the significant and appropriate tools for the study of advertising and public relations
  5. Gain knowledge about the fields of advertising and public relations and their processes and organizational structures
  6. Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
  7. Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication
  8. Use creative methodology such as brainstorming lateral thinking, with an Advertising Communication perspective

Postgraduate Certificate in Creativity in Communication.

Do you want to stand out in the world of advertising and communication? Then the Postgraduate Certificate in Creativity in Communication from TECH Business School is perfect for you. This online Postgraduate Certificate is designed for you to learn how to develop creative strategies for the communication of products and services, using state-of-the-art tools and techniques. You will learn to work in a team and develop your communication skills to become a successful professional. This Postgraduate Certificate will allow you to expand your knowledge in the field of advertising creativity and commercial communication, acquiring technical and practical skills for the development of advertising communication projects. You will learn about the creation of effective advertising messages, the development of media plans and the management of advertising campaigns. In addition, the program will provide you with a solid understanding of creative processes and the ability to apply them to different communication situations. You will learn how to develop creative ideas and concepts, and apply them across different communication channels, from digital marketing to traditional advertising.

Become skilled in creativity for communication.

This Postgraduate Certificate also focuses on developing skills in art direction and graphic creativity, as well as strategic planning of advertising campaigns. Through practical exercises, you will learn how to create and design advertising projects for different media, including television, radio and digital media. In addition, classes are 100% online, which means you can study from anywhere and at any time you want, giving you great flexibility to adapt to your needs. You will also have the support of specialized tutors and a community of students and professionals in the sector, which will allow you to share knowledge and experiences. Our Postgraduate Certificate is an excellent option for those who wish to expand their knowledge in the field of advertising and commercial communication, developing unique skills for the development of advertising communication projects, all from the comfort of your home.