Postgraduate certificate Copywriting for Customer Service

Personalization, real-time interaction, and engagement through social media have transformed customer service procedures and strategies. This is a space where the skills of a copywriter are essential to convey a company's messages in an attractive and persuasive manner. In this way, this professional profile expands its scope of action and becomes critical for businesses and their reputation. In this sense, it is essential that they have a deep knowledge of the different techniques used so that they can apply them daily. Therefore, this 100% online certificate is born, which leads the graduate to obtain top-level learning in this field, thanks to the curriculum developed by authentic specialists in Copywriting.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The syllabus of this Postgraduate certificate in Copywriting for Customer Service is designed to enhance the professionals ability to effectively increase sales and interaction with consumers. To achieve this, it provides a theoretical and practical approach in the curriculum that will empower graduates to excel in content creation, handling complaints, or delivering presentations to companies or investors.

Enhance your customer service with the knowledge acquired over these 6 weeks″

Syllabus

This academic itinerary provides students with essential knowledge to enhance persuasion in Copywriting, the significant role of emotional language, and how to apply these techniques to increase sales in any business.

It also offers an education that deepens the main strategies used for customer response to various inquiries, complaints, or issues, as well as improving internal communication. To achieve this, professionals will have access to numerous multimedia educational materials, supplementary readings, and successful case studies that will enable them to integrate these skills into their daily work.

Moreover, TECH Relearning system, based on continuous repetition throughout this university program, will help students reduce their study hours and progress more naturally through the program. This pedagogical approach is much more effective than traditional methods.

It is an excellent opportunity for growth in this field through a certificate that offers advanced, high-quality content and flexibility to accommodate the most demanding daily responsibilities. It is an ideal choice for those seeking to balance their busy schedules with an innovative Postgraduate certificate.

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module:

Module 1. Sales, Customer Service and Copywriting

Where, When and How is it Taught?

TECH offers you the opportunity to study this Postgraduate certificate in Copywriting for Customer Service completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Sales, Customer Service and Copywriting

1.1. Persuasion in Copywriting to Increase Sales

1.1.1. Why it is important to use persuasion in Copywriting
1.1.2. Basic principles of persuasion and how it is applied in Copywriting
1.1.3. Difference between persuading, influencing, and manipulating
1.1.4. Analysis of a reference author

1.2. Customer needs and desires in persuasion

1.2.1. Persuasion techniques, emotional and benefit language
1.2.2. Their applications
1.2.3. Why it is important to use customer needs and desires in Copywriting
1.2.4. Identifying customer desires

1.3. The role of benefit language in Copywriting in persuasion

1.3.1. Why it is important to use benefit language in Copywriting
1.3.2. Identifying the benefits of the product or service
1.3.3. Using benefit language in Copywriting and increase sales
1.3.4. How to use customer testimonials to increase trust

1.4. The role of benefit language in Copywriting

1.4.1. Why emotional language is important in Copywriting
1.4.2. Identify Customer Emotions
1.4.3. How to use emotional language to persuade and increase sales
1.4.4. Emotions most commonly used in Copywriting for sales

1.5. Copywriting to increase sales: authority and trust

1.5.1. How to use Copywriting to build authority in your sales
1.5.2. Building authority in Copywriting through demonstration and experience
1.5.3. Building trust in Copywriting through transparency and honesty
1.5.4. Reasons why trust is important in Copywriting

1.6. How to improve your customer service with Copywriting

1.6.1. How and why to welcome the customer using Copywriting
1.6.2. Communication of incidents affecting the customer
1.6.3. Handling payment claims and other administrative matters
1.6.4. Structure of customer communications using Copywriting

1.7. Basic structures for responding quickly to complicated situations

1.7.1. When we have to say NO to a customer
1.7.2. When we have to apologize
1.7.3. When we have to deliver bad news
1.7.4. A real case

1.8. Copy in internal communication

1.8.1. The importance of internal communication: attention to internal audiences
1.8.2. Email communications
1.8.3. Communications on a visual board
1.8.4. Formal communications: contract signing or contract termination

1.9. B2B or investor company presentations

1.9.1. What is the elevator pitch
1.9.2. How to produce it
1.9.3. Preparing a company presentation
1.9.4. Creating a corporate video or company presentation

1.10. Well-implemented CRM and success stories

1.10.1. What is CRM
1.10.2. The Case of Apple
1.10.3. The Case of Amazon
1.10.4. The Case of Zara
1.10.5. The case of British Airways

You will effectively handle the most complex situations caused by customer complaints”

Teaching Objectives

One of the main goals of this Diploma is to enhance students' knowledge in the field of Customer Service using Copywritingt Techniques. This way, they can lead this area for large companies or in their own business, becoming specialists capable of boosting brand image or creatively resolving the issues that arise in this area.

A 100% online, flexible qualification that adapts to your schedule and your professional aspirations in the world of Copywriting″

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Copywriting for Customer Service qualifies students to:

Learn why persuasion techniques in copywriting are important
Understand what emotional language is and how it is used
Delve into how the language of benefit is utilized
Learn about real examples of persuasive language
Learn to increase sales with authority and trust
Discover how to apply copywriting in customer service
Know how to manage communication in challenging situations
Recognize the importance of internal communication
Learn how to approach a B2B presentation
Understand what a CRM is and how to apply Copywriting in its context

Postgraduate Certificate in Copywriting for Customer Service

The Postgraduate Certificate in Customer Service Copywriting is ideal for anyone who wants to take a step forward in their career. This academic program is designed to provide students with the necessary tools to develop copywriting skills focused on customer service. Copywriting is a technique used to persuade the target audience to buy a product or hire a service. Nowadays, copywriting is a highly sought-after skill in the business world, as it is essential to improve communication and customer relations.

The importance of persuading the customer

During the Postgraduate Certificate in Copywriting for Customer Service at TECH Global University, students will learn how to write texts that produce a positive impact on customers, thus improving their buying experience and increasing brand loyalty. Among the topics covered in this academic program are consumer psychology, the creation of effective messages, customer relationship management, among others. In addition, the latest trends in the digital world are taken into account, which is why a module on copywriting in social networks and email is included. Students will have the opportunity to apply the knowledge acquired in real cases and examples, which will allow them to develop skills in a simulated professional environment. After completing the Postgraduate Certificate in Copywriting for Customer Service, students will be able to work in different areas of the business world, such as marketing, advertising, sales and customer service. The Postgraduate Certificate in Copywriting for Customer Service is an excellent option for those who want to advance their career and acquire relevant skills for today's business world. Students will benefit from specialized and comprehensive training that will allow them to develop key skills and excel in their profession. TECH offers audiovisual tools such as videos, complementary readings and a 100% online mode of study.