Postgraduate certificate Business Plan in Pharma Biotech

In such a competitive and technologically advanced environment as pharmaceutical biotechnology, having a solid Business Plan is crucial. This allows companies to have a clear vision of their objectives, identify opportunities and establish a strategy to achieve success. It also helps define the organization's unique value proposition, standing out scientific and technological innovation in the creation of new products and therapies. This is why it becomes important for the business expert to be at the forefront in the elaboration of this plan. For this reason, TECH has developed a 100% online program that will give students the possibility of coordinating their daily responsibilities with their studies, since they will not be subject to established schedules.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

This program is intended to meet the professional needs of business experts and, for this reason, will give a thorough and practical understanding of the creation of a business plan in the context of the pharmaceutical and biotechnology industry. Overall, the syllabus will provide students with the tools and knowledge necessary to develop sound and effective business plans, taking into account the key aspects of business strategy, marketing, financial analysis and their successful implementation.

You will overcome current challenges in the pharmaceutical industry and develop effective business strategies in just 6 weeks of this program"

Syllabus

In order to offer a program of excellence, TECH has developed the Postgraduate certificate in Business Plan in Pharma Biotech. Under these circumstances, the syllabus will begin with an exploration of what a business plan is, its purpose and objectives, and why it is important to develop one and will examine situations in which it is necessary to develop a business plan.

In addition, the context of the pharmaceutical industry will be analyzed, including the structure of the sector and the key departments in the development of a plan of action, such as the General Management, Marketing, Financial and Regulatory Departments. The current challenges facing the industry will also be explored, as well as the process for defining a business plan. This includes defining objectives, describing the product and its key attributes, identifying information, aligning with strategy, defining time and resources, and establishing results.

Following this approach, students will be provided with a wide range of teaching resources available in an exclusive virtual library. In addition, the Relearning method will be implemented to ensure enriching and effective learning. Additionally, one of the stand out advantages of this program is its 100% online methodology, which will allow participants to adjust their time flexibly. In this way, it will be possible to access the content at any time and from any place by simply using a device with an Internet connection.

This Postgraduate certificate takes place over 6 weeks and it consists of 1 module.

Module 1. The Business Plan in The Territory

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Business Plan in Pharma Biotech completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. The Business Plan in The Territory

1.1. Business Plans

1.1.1. What is a Business Plan?
1.1.2. Purpose and Objectives of Business Plans
1.1.3. Why Is It Important to Make a Business Plan?
1.1.4. When Should We Make a Business Plan?

1.2. Pharmaceutical Industry Context

1.2.1. Structural Situation of The Pharmaceutical Industry
1.2.2. Key People and Departments in The Development of a Plan of Action:
1.2.3. General Management

1.2.3.1. Sales Management
1.2.3.2. Marketing Department
1.2.3.3. Medical Department
1.2.3.4. Financial Department
1.2.3.5. Regulatory Department

1.2.4. Current Challenges Facing The Pharmaceutical Industry

1.3. Stages for Defining a Business Plan

1.3.1. Define Objectives
1.3.2. Product Description: Key Attributes
1.3.3. What Information Do I Need to Make a Plan?
1.3.4. Alignment with Strategy
1.3.5. Define Timings
1.3.6. Define Resources
1.3.7. Establish Results

1.4. Business and Marketing Plan

1.4.1. Business Resources to Set Up a Plan
1.4.2. Choice of the Plan According to Our Objective
1.4.3. Marketing Strategy: Alignment
1.4.4. Marketing Resources as Leverage

1.5. Customer Analysis

1.5.1. Customer Relationship Management
1.5.2. Identify Customer Needs
1.5.3. Communication With Client
1.5.4. Conclusions

1.6. Competitive Analysis

1.6.1. Market Segmentation
1.6.2. Competitive Analysis of Your Product
1.6.3. Commercial Strategies vs The Competition
1.6.4. Expansion Plans
1.6.5. Defense Plans

1.7. Economic Analysis of The Business Plan

1.7.1. Estimation of Costs and Objectives
1.7.2. Investment Sources and Strategies
1.7.3. Financial Risk Analysis
1.7.4. Return on Investment Assessment

1.8. Implementation and Follow-Up of the Business Plan

1.8.1. Business Plan Agenda
1.8.2. Process Monitoring and Review Mechanisms According to Evolution
1.8.3. KPI: Objective Performance Indicators
1.8.4. Conclusions

1.9. Final Analysis of The Business Plan

1.9.1. Compliance with Deadlines
1.9.2. Analysis of Results
1.9.3. Budget Analysis

1.10. Pharma Biotech Marketing Plan

1.10.1. Market Analysis
1.10.2. Competition
1.10.3. Target Audience
1.10.4. Brand Position

A unique specialization experience, key and decisive to boost your professional development and make the definitive leap"

Teaching Objectives

The main objective of this program is to provide the professional with the necessary knowledge and skills to develop solid and effective strategic plans in the pharmaceutical biotechnology industry. In this way, students will learn more about the market, integrate innovation and technology into the company, access financing and strategically manage the company in a highly specialized and regulated environment.

You will develop your potential by defining strategic objectives and aligning your business plan with the pharmaceutical industry, thanks to this Postgraduate certificate"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Business Plan in Pharma Biotech enables the student to:

Acquire knowledge about the history of strategic Management
Categorize the different definitions over time
Assess financial efficiency
Optimize working capital management
Understand the different types of health care systems, such as public, private/private insurance, and private health care
Assess unmet patient needs and chronicity management
Understand what Market Access is and how the need for this function arises in the pharmaceutical industry
Know the structure, organization and functions of the National Health System
Delve into the steps involved in planning the market access of a new drug
Review the points to be analyzed prior to the development of the access plan to understand the environment and competitors
Know the capabilities and ethics of the Coach
Understand the essence of coaching and its focus on learning
Acquire basic knowledge of the fundamental concepts of leadership and their application in the pharmaceutical industry
Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
Achieve an effective tool to achieve results
Define unique and differentiated value propositions

Postgraduate Certificate in Business Plan in Pharma Biotech

Discover the keys to develop successful business plans in the biotechnology and pharmaceutical industry with the Postgraduate Certificate in Business Plan in Pharma Biotech from TECH Global University. You will acquire the necessary skills to develop solid business strategies and turn innovative ideas into profitable projects. It also provides you with the necessary knowledge to design effective market strategies, identify growth opportunities, evaluate risks and establish realistic financial projections. You will learn to analyze the business environment, research the competition, identify market needs and develop unique value propositions. In the age of technology and innovation, the biotechnology and pharmaceutical sector offers numerous opportunities for entrepreneurs and visionary professionals. However, a solid, well-structured business plan is essential to attract the attention of investors, secure funding and move forward with successful projects.

Give strength to your resume with this great Postgraduate Certificate

TECH Global University's online classes allow you to study from anywhere and adapt learning to your pace and schedule. You will be able to access interactive teaching materials, video lectures from experts and relevant case studies. In addition, you will have the support of professors specialized in the field of biotechnology and pharmaceuticals, who will guide you through the process of developing your own business plan. Don't miss the opportunity to boost your professional career in the biotechnology and pharmaceutical sector. Enroll in the Postgraduate Certificate in Business Plan in Pharma Biotech from TECH Global University and acquire the necessary business skills to turn your ideas into successful realities. Start your path to business success today and be the different professional that companies need!