Introduction to the Program

Analyzing Packaging from a business point of view is part of what you will learn in this program’’

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Packaging design is a form of marketing based on the development of product identity in relation to the brand and the consumer group it represents. It is not only a tool on which visual communication is based, but also a business structure, whose results must be analyzed and taken into account when making decisions.

With the development of technology, its incursion into the fields of design has increased thanks to the powerful connection that exists in the ability to generate creative environments with the use of data and the management of the set of tools that make up the Big Data, which is marking the way forward, product of the analysis carried out with all the information obtained to stimulate the consumption or purchase of the product.

In this Postgraduate certificate, the professional will find the appropriate content to develop efficiently in this sector. A syllabus based on project management and innovation in the packaging industry to create business strategies linked to identity; the implementation of artificial intelligence in packaging design, the generation of engagement, the creation of value over time, the analysis of segmentation through Big Data, as well as other aspects of background that will be expanded in the development of the program.

All this, through an innovative methodology of study totally online, based on Relearning that allows the professional a continuous and efficient education, through varied multimedia resources and diversity of specialized content available from the first day for review or download, from any device with an Internet connection. With the guidance of professional experts, who will help you meet the objectives in 6 weeks of study.

Boost your creativity and ability to develop in Marketing and Branding for Packaging, with this 100% online program’’

This Postgraduate certificate in Marketing and Branding for Packaging contains the most complete and up-to-date program on the market. The most important features include: 

  • The development of practical cases presented by experts in Design, Marketing and Communication
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Its special emphasis on innovative methodologies 
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

Get to know the consumption habits of the Premium environment, studying its metrics and the creation of sequential patterns in segmentation with this program’’

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year This will be done with the help of an innovative system of interactive videos made by renowned experts.  

Learn how to organize a coherent and profitable project by implementing the use of Big Data and innovative techniques such as artificial intelligence"

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State-of-the-art educational proposals always designed for your professional development. Start now your path to success"

Syllabus

This Postgraduate certificate has been designed for today's professional who wants to focus on the Marketing and Branding for Packaging sector, with a specialized syllabus and a variety of multimedia resources, for the mastery of techniques, tools, to the development of skills with the implementation in an effective way. Thanks to the practical exercises and interactive content that make the user experience much more agile, available from day one for download or consultation from TECH’s modern virtual campus.

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Experience what's new with this specialized program in Marketing and Branding for Packaging, 100% online and with the guidance of experts’’

Module 1. Marketing and Branding for Packaging 

1.1. Artificial Intelligence in Packaging Design

1.1.1. The Activation of Creativity through Data 
1.1.2. Differentiation Techniques
1.1.3. Redesign and Assessment

1.2. Branding for "Wrappers”

1.2.1. Brand Identity
1.2.2. Design Based on Branding
1.2.3. The Economic Impacts of Branding on Packaging

1.3. Digital Strategy 

1.3.1. Business Strategies Linked to Identity
1.3.2. Advertising 
1.3.3. Positioning Assessment

1.4. Data Orientation Process 

1.4.1. Managing Visual Communication through Data
1.4.2. Data Collection and Selection
1.4.3. Data Analysis 

1.5. Premium Environment Consumption Habits

1.5.1. Key Marketing Metrics
1.5.2. Key Packaging Metrics
1.5.3. The Creation of Sequential Patterns

1.6. Innovation in the Packaging Environment

1.6.1. Creativity Management
1.6.2. Predictive Techniques
1.6.3. Simulating Innovation Scenarios

1.7. The Use of Big Data for the Creation of the Icon

1.7.1. The Packaging Market 
1.7.2. The Packaging Consumer 
1.7.3. Segmentation and Value 

1.8. Value Creation over Time

1.8.1. Loyalty Strategies
1.8.2. The Generation of Ambassadors
1.8.3. Efficient Management of Communications

1.9. User Experience

1.9.1. Digital Environment 
1.9.2. Generating Engagement
1.9.3. The Messages

1.10. Project Management 

1.10.1. Preparing the Briefing
1.10.2. Strategic Communication
1.10.3. Value Communication

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You are one click away from professional advancement. Enroll now and achieve your qualification in Marketing and Branding for Packaging’’

Postgraduate Certificate in Marketing and Branding for Packaging

Do you want to stand out in the world of packaging design? TECH's Postgraduate Certificate in Marketing and Branding for Packaging is what you need. In this program you will learn how to develop effective branding strategies to make your designs stand out in the market. In addition, we will teach you marketing techniques so you can promote and sell your products effectively. With the help of our design and marketing experts, you will have all the tools you need to stand out in the world of packaging. Don't miss the opportunity to take your designs to the next level with this TECH postgraduate certificate!