Thanks to this program, you will master the most innovative Artificial Intelligence techniques to optimize your Marketing and Communication campaigns”

In a highly competitive environment, digital marketing companies strive to stand out by implementing the most advanced Machine Learning solutions to optimize their platforms. Personalizing the user experience has become a strategic priority, as it strengthens trust and fosters loyalty.

In this context, Virtual Assistants stand out as a key tool. These intelligent systems offer personalized 24/7 support, resolving inquiries in real time and ensuring a constant global digital presence. Their integration not only improves customer interaction but also boosts operational efficiency and reinforces brand image. However, Marketing and Communication face key challenges ranging from data ethics and privacy to strategic integration with traditional methods. Lack of transparency in algorithms can affect consumer trust, while automated content generation poses risks regarding quality and authenticity. Additionally, the saturation of digital information demands more innovative strategies to differentiate without overwhelming the user.

In response to this demand, TECH presents an innovative program in Artificial Intelligence in Marketing and Communication designed to equip professionals with the most effective AI-driven strategies. Developed by experts in the field, this program delves into Predictive Analytics and the keys to data-driven decision making.

Moreover, the program offers a comprehensive approach by exploring market research, strategic data visualization, and AI-powered lead generation. Its theoretical-practical methodology includes dynamic learning materials such as interactive summaries, videos, and case studies. Thanks to its 100% online format, students can access the program anytime and from any internet-connected device, with no scheduling restrictions or need for in-person attendance. This flexibility allows them to manage their learning at their own pace.

You will learn how to decipher consumer behavior with Artificial Intelligence to create strategies that revolutionize the market”

This Professional master’s degree in Artificial Intelligence in Marketing and Communication contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The development of practical case studies presented by experts in Artificial Intelligence in Marketing and Communication
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Artificial Intelligence in Marketing and Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Artificial Intelligence in the optimization of advertising campaigns and data-driven decision making”

It includes in its teaching staff professionals belonging to the field of Artificial Intelligence in Marketing and Communication, who bring to this program their work experience, as well as recognized specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will boost the impact of your marketing efforts through advanced personalization, strengthening your connection with your audience and improving conversion rates"

Take full advantage of TECH’s Relearning methodology: organize your learning at your own pace, with complete flexibility and no scheduling restrictions"

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.