Deepen your knowledge in the field of computer technologies by incorporating the most advanced aspects of this area of work”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

+100.000 executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

+500 collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH you will have access to Harvard Business School case studies"  

TECH has designed this high-level training to fulfill the specialization needs of business professionals who wish to expand their knowledge toward website management, a booming field that demands qualified professionals. Thus, this Postgraduate Diploma will allow them to acquire specific knowledge that they can apply to their work practice. And, to do so, they will use a totally online methodology so they can balance their studies with the rest of their daily obligations.

A complete training of high professional interest that will allow you to compete among the best in the sector”

Syllabus

The Postgraduate diploma in Web Site Marketing at TECH Global University is an intensive program that prepares students to face challenges and business decisions on a national and international level. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Throughout 600 hours of study, students will analyze a multitude of practical cases through individual work, which will allow them to acquire the necessary skills to successfully carry out their daily practice. It is, therefore, an authentic immersion in real business situations.  

This program deals with the different areas of a company in depth, and it is designed for managers to understand website marketing from a strategic, international and innovative perspective. 

A plan designed especially for students, focused on their professional improvement, and preparing them to achieve excellence in the area of website marketing management. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional teaching staff, which will provide you with the skills to creatively and efficiently resolve critical situations.  

This Postgraduate diploma takes place over 6 months and is divided into 4 modules: 

Module 1. Web Site Marketing
Module 2. Website Engineering and Architecture
Module 3. Website Security Systems
Module 4. e-Commerce Creation and Administration

Where, When and How is it Taught?

TECH offers you the possibility of taking this program completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Web Site Marketing

1.1. Web Site Commercialization 

1.1.1. Web Site Commercialization 
1.1.2. Website Development Cost 
1.1.3. Profitability Calculations 

1.2. Invoicing and Taxation 

1.2.1. Freelance Invoicing 
1.2.2. Company Invoicing 
1.2.3. Taxation 

1.3. Sales Funnels: Attraction Phase 

1.3.1. Organic Traffic

1.3.1.1.SEO

1.3.2. Payment Traffic 

1.4. Sales Funnels: Interaction Phase 

1.4.1. Emailing 
1.4.2. Forms 
1.4.3. CTAs 

1.5. Sales Funnels: Conversion Phase 

1.5.1. Offer 
1.5.2. Ideas to Close the Sale 
1.5.3. Customer Objections 

1.6. Sales Funnels: Loyalty Phase 

1.6.1. Exceeding Customer Expectations 
1.6.2. Customer Service 
1.6.3. Affiliation Systems 
1.6.4. Surveys 

1.7. Analytics  

1.7.1. Analysis 
1.7.2. KPIs 
1.7.3. Emailing Analytics 
1.7.4. Social Network Analytics 

1.8. Analytics: Analyzing Website Using Google Analytics 

1.8.1. Audience Analytics 
1.8.2. Purchase Analytics 
1.8.3. Behavior Analytics 
1.8.4. Conversion Analytics 

1.9. Marketing Automation 

1.9.1. The Purpose of Automating 
1.9.2. Automation Software 
1.9.3. Workflows 
1.9.4. Scoring 

1.10. Growth Hacking 

1.10.1. Growth Hacking 
1.10.2. Growth Hackers 
1.10.3. Techniques and Examples

Module 2. Website Engineering and Architecture

2.1. Website Engineering and Architecture

2.1.1. Website Architecture  
2.1.2. Uses and Applications  

2.2. The Pillars of Web Architecture  

2.2.1. Public  
2.2.2. Contents  
2.2.3. Context  

2.3. Horizontal Web Architecture  

2.3.1. Advantages  
2.3.2. Examples  

2.4. Vertical Web Architecture  

2.4.1. Advantages  
2.4.2. Examples  

2.5. Web Architecture Phases  

2.5.1. Taxonomy  
2.5.2. Labeling  
2.5.3. Site Map

2.6. Web Architecture and Web Design  

2.6.1. Types of Pages  
2.6.2. Component Presence  
2.6.3. Linking Needs

2.7. Web Architecture and Web Browsing  

2.7.1. Structure  
2.7.2. Categorization  
2.7.3. Marking  
2.7.4. Usability  

2.8. Web Architecture and SEO  

2.8.1. Benchmark  
2.8.2. Keyword Research  
2.8.3. URLs  
2.8.4. Internal Links  
2.8.5. Cannibalization  

2.9. Web Architecture Tools  

2.9.1. Mind Maps Using Mindmeister  
2.9.2. Analyzing URLs Screaming Frog SEO Spider
2.9.3. Analyzing Web Traffic Using Google Analytics  

2.10. Google Search Console

2.10.1. Keyword Study  
2.10.2. Opportunity Keywords  
2.10.3. Website Performance 

Module 3. Website Security Systems

3.1. Perimeter Security

3.1.1. Network Firewall 
3.1.2. Demilitarized Zone (DMZ) 
3.1.3. Load Balancers

3.1.3.1.Content Delivery Network (CDN)

3.1.4. Web Application Firewall (WAF) 

3.2. Encrypted Web Communications 

3.2.1. SSL Certified 
3.2.2. Protocols 
3.2.3. Cipher Suit 
3.2.4. Vulnerabilities

3.2.4.1. Poodle 
3.2.4.2. Ticketbleed 
3.2.4.3. Beast attack 
3.2.4.4. ROBOT 
3.2.4.5. Heartbleed

3.3. Vulnerability Analysis

3.3.1. XXS (Cross Site Scripting) 
3.3.2. SQL Injection 
3.3.3. CSRF 
3.3.4. Code Injection 
3.3.5. DoS 

3.4. Security Headers 

3.4.1. X-Frame Options 
3.4.2. X-XSS-Protection 
3.4.3. X-Content-Type-Options 
3.4.4. Referrer Policy 
3.4.5. HTTPS Strict Transport Security (HSTS) 

3.5. Authentication and Authorization 

3.5.1. HTTP Authentication

3.5.1.1. Basic 
3.5.1.2. Digest 
3.5.1.3. NTLM

3.5.2. Protocols and Standards 

3.5.2.1. Oauth 
3.5.2.2. OpenID

3.6. Web Auditing 

3.6.1. Auditing Technique 

3.6.1.1. Black Box 
3.6.1.2. White Box 
3.6.1.3. Grey Box

3.6.2. OWASP Methodology 
3.6.3. Bug Bounty 

3.7. Application Programming Interface (API) Security 

3.7.1. Types of APIs

3.7.1.1. REST 
3.7.1.2. SOAP 
3.7.1.3. Others

3.7.2. Attacks and Risks 
3.7.3. Traffic Analysis 

3.8. Content Management System (CMS) Security Management 

3.8.1. Wordpress 
3.8.2. Joomla 
3.8.3. Drupal 
3.8.4. Magento 

3.9. Secure Application Development 

3.9.1. Secure Software Development Life Cycle 
3.9.2. Risk Assessment 
3.9.3. Security Tests 
3.9.4. Good Practices 

3.10. Crisis Management and Resilience 

3.10.1. Crisis Management and Incident Response 
3.10.2. Security Incident Response Process

3.10.2.1. Preparation 
3.10.2.2. Identification 
3.10.2.3. Containment 
3.10.2.4. Eradication 
3.10.2.5. Recuperation 
3.10.2.6. Lessons Learned

3.10.3. Backup Copies 

Module 4. e-Commerce Creation and Administration

4.1. e-Commerce Development

4.1.1. Functions
4.1.2. Advanced Functions
4.1.3. Administration

4.1.3.1. Payment Systems 
4.1.3.2. Customer Management 
4.1.3.3. Order Management

4.1.4. Dropshipping 

4.2. Database Programming and Structure 

4.2.1. Selecting Development Environment 
4.2.2. Web Structure for e-Commerce 
4.2.3. Database Structure 

4.3. e-Commerce Design 

4.3.1. Main Screen 
4.3.2. Login and Register Areas 
4.3.3. Product Screen Structure 
4.3.4. Internal Pages about Shipping, Terms and Conditions, Legal Notices, etc. 

4.4. In-house Development vs. CMS (Content Management System)

4.4.1. Advantages and Disadvantages of Using CMS 
4.4.2. Selecting CMS According to Development Types 
4.4.3. Self-installation or Online Cloud

4.4.3.1. Wordpress + Woocommerce 
4.4.3.2. Prestashop 
4.4.3.3. Magento 
4.4.3.4. Shopify

4.5. Installing and Configuring the Work Environment 

4.5.1. Hosting and Domain

4.5.1.1. SSL Activation and PHP Configuration

4.5.2. Installing CMS

4.5.2.1. Wordpress + Woocommerce Installation 
4.5.2.2. Prestashop Installation 
4.5.2.3. Magento Installation

4.5.3. Configuring and Launching CMS

4.5.3.1. Configuring and Launching Wordpress + Woocommerce 
4.5.3.2. Configuring and Launching Prestashop 
4.5.3.3. Configuring and Launching Magneto

4.5.4. Selecting a Definitive Work Environment 

4.6. UX (User Experience)

4.6.1. Design 
4.6.2. Functionality vs. Design 
4.6.3. Final Customer Optimization 
4.6.4. Visibility of Priority Parts 

4.7. SEO (Search Engines)

4.7.1. Keyword Search for Our Store 
4.7.2. Optimizing Pages, Meta Labels, Titles and Others 
4.7.3. Optimized Content 
4.7.4. Backlinks, Press Releases and Reviews 
4.7.5. Social Networks and Marketing

4.7.5.1. Creating Promotions 
4.7.5.2. Optimizing Promotions and Buyer Persona

4.8. Payment and Logistics Systems

4.8.1. Configuring Virtual and Physical Payment Systems

4.8.1.1. Paypal 
4.8.1.2. Stripe 
4.8.1.3. Cash on Delivery 
4.8.1.4. POS Banking 
4.8.1.5. Installment Payment Systems

4.8.2. Logistics 

4.8.2.1. Optimizing Shipment Channels 
4.8.2.2. Optimized Shipment Selector Configuration

4.8.3. Delivery Automation

4.9. Marketing and Advertising

4.9.1. Competitive Analysis 
4.9.2. Work Tools

4.9.2.1. Analysis Tools 
4.9.2.2. Design Tools 
4.9.2.3. SEO Tools 
4.9.2.4. Optimization Tools

4.9.3. Installing Tracking Pixels for Advanced Segmentation 
4.9.4. Creating Promotions 

4.9.4.1. Facebook Ads 
4.9.4.2. Twitter, TikTok, Pinterest and Other Massive Networks 
4.9.4.3. Google ads 
4.9.4.4. Ad Optimization

4.10. Analysis, Data Measuring and Results 

4.10.1. Measuring Traffic
4.10.2. Search Engine Analysis
4.10.3. Sources and Sales Percentages
4.10.4. Creating Promotional Landing Pages
4.10.5. Selling on Marketplace

4.10.5.1. Amazon 
4.10.5.2. eBay

4.10.6. Problem Solving