Become with TECH a University Expert in Business Strategy in Communication and in less than 6 months you will see your professional skills improved" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This qualification has been designed following the most avant-garde pedagogical methodology and the most complete content on the market. All this allows TECH to offer this Postgraduate diploma in Business Strategy in Communication in a 100% online format distributed over 6 months with the guarantee that the graduates will acquire the skills that will allow them to develop a successful management activity.   

You will have access to practical scenarios with which you will be able to develop competencies to act in complex situations in which a manager has to act with confidence and guarantees"  

Syllabus

The curriculum of this Postgraduate diploma in Business Strategy in Communication has been developed by the teaching team following the pedagogical guidelines that characterize TECH and based on the most current information in the sector.  

The program, consisting of 4 modules, is distributed over 6 months and 600 hours of content, not only theoretical, but also practical and audiovisual material in the form of videos, images, diagrams, dynamic summaries and research articles that will allow the graduate to delve into the sections considered most important for their professional improvement.  

This qualification covers everything from strategy to business management, with special emphasis on the importance of corporate communication. Additionally, it also focuses on today's market environments and the role of the consumer in the success of a business plan.  

A 100% online program that will give the professional's career the boost they need to achieve their most ambitious goals within the business sector of communication and that will add the title of University Expert in Business Strategy in Communication to their professional curriculum.  

This Postgraduate diploma in Business Strategy in Communication Companies is developed over 6 months and is divided into 4 modules:

Module 1. Business Strategy 
Module 2. Communication Company Management 
Module 3. Strategic and Corporate Communication 
Module 4. Market and Communication Environments 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Business Strategy in Communication completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Business Strategy

1.1. Strategic Management 

1.1.1. The Concept of Strategy  
1.1.2. The Process of Strategic Management 
1.1.3. Approaches in Strategic Management 

1.2. Planning and Strategy  

1.2.1. The Plan in a Strategy 
1.2.2. Strategic Positioning  
1.2.3. Strategy in Companies  
1.2.4. Planning 

1.3. Strategy Implementation 

1.3.1. Indicator Systems and Process Approach 
1.3.2. Strategic Map 
1.3.3. Differentiation and Alignment 

1.4. Corporate Strategy 

1.4.1. The Concept of Corporate Strategy 
1.4.2. Types of Corporate Strategies 
1.4.3. Corporate Strategy Definition Tools 

1.5. Digital Strategy 

1.5.1. Technology Strategy and its Impact on Digital Innovation 
1.5.2. Strategic Planning of Information Technologies 
1.5.3. Strategy and The Internet  

1.6. Corporate Strategy and Technology Strategy 

1.6.1. Creating Value for Customers and Shareholders 
1.6.2. Strategic IS/IT Decisions 
1.6.3. Corporate Strategy vs. Technology and Digital Strategy 

1.7. Competitive Strategy 

1.7.1. The Concept of Competitive Strategy  
1.7.2. Competitive Advantage 
1.7.3. Choosing a Competitive Strategy   
1.7.4. Strategies Based on the Strategic Clock Model 
1.7.5. Types of Strategies according to the Industrial Sector Life Cycle 

1.8. Marketing Strategy Dimensions 

1.8.1. Marketing Strategies      
1.8.2. Types of Marketing Strategies 

1.9. Sales Strategy 

1.9.1. Sales Methods 
1.9.2. Acquisition Strategies 
1.9.3. Service Strategies 

1.10. Social Business 

1.10.1. Web 2.0 Strategic Vision and its Challenges 
1.10.2. Convergence Opportunities and ICT Trends 
1.10.3. How to Monetize Web 2.0 and Social Media 
1.10.4. Mobility and Digital Business  

Module 2. Communication Company Management 

2.1. The Industries of Communication 

2.1.1. Mediamorphosis 
2.1.2. Digital Transformation 
2.1.3. Cybermedia 

2.2. Legal and Economic Structure of Communication Enterprises 

2.2.1. Individual Entrepreneur 
2.2.2. Trading Companies  
2.2.3. Media Conglomerates 

2.3. Structure, Administration and Challenges of Management

2.3.1. Departmental Structure in Communication Management
2.3.2. Current Trends in Management Models 
2.3.3. Integration of Intangibles
2.3.4. Communication Department Challenges 

2.4. Strategic Analysis and Competitiveness Factors 

2.4.1. Analysis of the Competitive Environment 
2.4.2. Competitiveness Determinants 

2.5. Business ethics  

2.5.1. Ethical Behavior in Companies
2.5.2. Deontology and Ethical Codes
2.5.3. Fraud and Conflicts of Interest

2.6. The Importance of Marketing in Communication Companies 

2.6.1. Marketing Strategies in Traditional Media 
2.6.2. Impact of Social Networks on the Media Agenda   

2.7. Strategic Thinking and Systems

2.7.1. The Company as a System
2.7.2. Strategic Thinking Derived from Corporate Culture 
2.7.3. The Strategic Approach From a People Management Perspective

2.8. Branding 

2.8.1. The Brand and Their Functions   
2.8.2. Brand Creation (Branding) 
2.8.3. Brand Architecture 

2.9. Creative Strategy Formulation

2.9.1. Explore Alternative Strategies
2.9.2. Counter Briefing or Creative Briefing
2.9.3. Branding and Positioning

2.10. Design of Crisis Manual/Crisis Communication Plan 

2.10.1. Preventing the Crisis 
2.10.2. Managing Crisis Communication 
2.10.3. Recovering from the Crisis  

Module 3. Strategic and Corporate Communication

3.1. Communication in Organizations

3.1.1. Organizations, People and Society
3.1.2. Historical Evolution of Organizational Behavior
3.1.3. Bidirectional Communication

3.2. Trends in Business Communication

3.2.1. Generation and Distribution of Corporate Content
3.2.2. Business Communication on the Web 2.0
3.2.3. Implementation of Metrics in the Communication Process

3.3. Integral Communication Plans

3.3.1. Audit and Diagnosis
3.3.2. Elaboration of Communication Plan
3.3.3. Measuring Results: KPIs and ROI

3.4. Internal Communication

3.4.1. Motivational Programs, Social Action, Participation and HR Training Programs
3.4.2. Internal Communication Support and Tools
3.4.3. Internal Communication Plan

3.5. External Communication

3.5.1. External Communication Actions
3.5.2. The Need for Communication Offices

3.6. Reputation Management

3.6.1. Corporative Reputation Management
3.6.2. Focus on Brand Reputation
3.6.3. Leadership Reputation Management

3.7. Digital Communication and Reputation

3.7.1. Online Reputation Report
3.7.2. Netiquette and Good Practices on Social Media
3.7.3. Branding and Networking 2.0

3.8. Communication in Crisis Situations

3.8.1. Definition and Types of Crises
3.8.2. Phases of the Crisis
3.8.3. Messages: Contents and Moments

3.9. Lobbies and Pressure Groups

3.9.1. Opinion Groups and Their Actions in Businesses and Institutions
3.9.2. Institutional Relations and Lobbying
3.9.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

3.10. Corporate Brand Strategy

3.10.1. Public Image and Stakeholders
3.10.2. Corporate Branding Strategy and Management
3.10.3. Corporate Communication Strategy in Line With Brand Identity

Module 4. Market and Communication Environments 

4.1. Company's Macro-Environment 

4.1.1. Concept of Macro-Environment 
4.1.2. Macro-Environment Variables 

4.2. Company's Micro-Environment 

4.2.1. Approach to the Concept of Micro-Environment
4.2.2. Actors in the Micro-Environment 

4.3. New Competitive Environment 

4.3.1. Technological Innovation and Economic Impact 
4.3.2. Knowledge Society 
4.3.3. The New Consumer Profile 

4.4. Knowing the Market and the Consumer  

4.4.1. Open Innovation 
4.4.2. Competitive Intelligence 
4.4.3. Competitive Economy   

4.5. The Market and Audiences 

4.5.1. Profile of Media Users 
4.5.2. Audience Fragmentation 

4.6. Developing the Marketing Plan 

4.6.1. Marketing Plan Concept 
4.6.2. Situation Analysis and Diagnosis 
4.6.3. Strategic Marketing Decisions 
4.6.4. Operating Marketing Decisions 

4.7. Market Segmentation 

4.7.1. Market Segmentation Concept  
4.7.2. Utility and Requirements of Segmentation  
4.7.3. Consumer Market Segmentation  
4.7.4. Industrial Market Segmentation 
4.7.5. Segmentation Strategies  
4.7.6. Segmentation Based in Marketing - Mix Criteria

4.8. Competitive Positioning   

4.8.1. Positioning Concept on the Market 
4.8.2. The Positioning Process 

4.9. Commercial Segmentation 

4.9.1. Analysis of Distribution Channels, Sales Areas and Products
4.9.2. Preparing Commercial Areas
4.9.3. Implementing the Visiting Plan

4.10. Corporate Social Responsibility 

4.10.1. Social Commitment 
4.10.2. Sustainable Organizations  
4.10.3. Business Ethics

Delving into open innovation and competitive intelligence will allow you to create business strategies adapted to market demand”