Postgraduate certificate Market Research in Interaction with Neuromarketing

The transition from Market Research to Business Intelligence has defined the market strategies that today are applied on a global scale to influence consumer behavior. This evolution has meant the inclusion of the rise of new research techniques that link Neurosciences and their specific tools, such as Facial Coding and Eye Tracker, with surveys, interviews and conventional Focus Groups. By mastering these strategies, professionals can consolidate their leadership within the sectors dedicated to commerce and the sale of goods and services. For this reason, TECH has designed this 100% online program, which will allow you to specialize in just 6 weeks on the latest trends in this field and applying innovative teaching methods such as Relearning.

University certificate

Accreditation/Membership

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

This Postgraduate certificate in Market Research in Interaction with Neuromarketing is a 100% online program that is developed over 150 academic hours. Through it, professionals are offered a unique learning experience that will maximize their professional success through the most up-to-date content. A program that TECH Global University offers to expand their leadership skills and boost their careers towards management frameworks.

This 100% online program guarantees you great flexibility to study at your own pace and adapt the program to your needs and interests”

Syllabus

This program offers a complete and up-to-date vision of the techniques and tools used in market research and their combination with Neuromarketing. Professionals will examine with special emphasis on the contributions of neuroscience to market research.

In addition, the program includes a section on Business Intelligence and its applications. In this way, graduate students will delve into the transition of Market Research and the role of Neuromarketing in that process.

The program also covers specific research techniques and combinations with other strategies such as surveys, interviews and Focus Groups. In addition, the operation of specific and innovative Neuromarketing tools will be analyzed, including Facial Coding, Eye Tracker, Skin Conductance and Electroencephalogram.

This program is designed for ambitious professionals looking to advance their careers and lead in the field of market research and Neuromarketing. After completing this program, they will have the most advanced knowledge and internship skills to advance their career and take on managerial roles
in organizations.

This Postgraduate certificate takes place over 6 week and consists of 1 module:

Module 1. Fundamentals and Tools in Market Research in Interaction with Neuromarketing

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Market Research in Interaction with Neuromarketing completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Fundamentals and Tools in Market Research in Interaction with Neuromarketing

1.1. The Trajectory of Market Research and the Role of Neuromarketing

1.1.1. Market Research and Neuromarketing in Today's Scenario
1.1.2. Contributions of Neuroscience to Market Research
1.1.3. Neuromarketing and the Future of Income and Expense Market Research; Limitation on Deductibility of Expenses and Non-Deductible Expenses; Valuation Rules

1.2. Business Intelligence Applied to Market Research and Neuromarketing

1.2.1. From Market Research to Business Intelligence
1.2.2. Role of Neuromarketing in Business Intelligence
1.2.3. Techniques and Tools Applied to Market Research in Combination with Neuromarketing

1.3. Research Techniques and their Combination with Neuromarketing Today

1.3.1. Surveys in Combination with Neuromarketing and their Application to Market Research
1.3.2. Interviews and Focus Groups and their Combination with Neuromarketing applied to Market Research
1.3.3. Triangulation and its Importance in the Success of a Market Research Project

1.4. Neuromarketing Tools Application to Marketing Research

1.4.1. Facial Coding
1.4.2. Eye Tracker
1.4.3. Skin Conductance
1.4.4. Electroencephalogram
1.4.5. TAI

1.5. Neuromarketing Research Design

1.5.1. Briefing and Company Project
1.5.2. Recruitment Filter and Sample Recruitment
1.5.3. Field Work
1.5.4. Analysis and Interpretation of Results
1.5.5. Preparation and Presentation of Results
1.5.6. Lessons Learned and Conclusions

1.6. Experiential Neuroqualitative and its Application to Market Research

1.6.1. Transformational Insight
1.6.2. Experiential Neuro-Qualitatives
1.6.3. Usefulness of the Experiential Neuro-Qualitatives
1.6.4. Tools used in the Experiential Neuro-Qualitative
1.6.5. Execution of a Plan with Experiential Neuro-Qualitative

1.7. Ethnographic Research and its Combination with Neuromarketing Applied to Marketing Research

1.7.1. Ethnographic Research Combined with Neuromarketing
1.7.2. Objectives of Ethnography and Neuromarketing and its Powerful Combination from ]Market Research
1.7.3. Methodology in a Marketing Research Project: Ethnographic Research and Neuromarketing

1.8. Neuromarketing and Digital Communication

1.8.1. Building Winning Brands through Neuromarketing
1.8.2. Neuromarketing in Current Communication and Media Planning
1.8.3. Neuromarketing's Contributions to Traditional Communications

1.9. Ethics in Neuromarketing

1.9.1. Ethics Applied to Neuromarketing
1.9.2. Ethics in Advertising
1.9.3. NMSBA Code of Ethics

1.10. Success Stories in Neuromarketing Market Research Projects

1.10.1. The Contributions of Neuromarketing to the Analysis of a Brand
1.10.2. Project Neuromarketing in the Cosmetics Sector
1.10.3. Neuromarketing Project in the Pharmaceutical Sector

Do not miss this opportunity, enroll in this Postgraduate certificate and support your learning in innovative teaching methods such as Relearning”

Teaching Objectives

This Postgraduate certificate aims to provide a deep and up-to-date understanding of the techniques and tools used in Market Research and their combination with Neuromarketing. Throughout the program, professionals will analyze the contributions of neuroscience to this framework, Business Intelligence, among others.

If you are looking for a program that will allow you to develop your managerial and leadership talent, this Postgraduate certificate will exceed all your expectations”

TECH makes the objectives of their students their own goals too
Working together to achieve them.

The Postgraduate certificate in Market Research in Interaction with Neuromarketing enables the student to:

Understand the trajectory of market research and the role of Neuromarketing in the current panorama
Analyze the contributions of Neuroscience to market research
Explore the role of Neuromarketing in Business Intelligence
Learn about techniques and tools applied to market research in combination with Neuromarketing
Learn about specific research techniques and their combination with Neuromarketing today
Discover specific Neuromarketing tools such as Facial Coding, Eye Tracker, Skin Conductance and Electroencephalogram
Neuromarketing Research Design
Assess the usefulness of experiential neuro-qualitative in market research
Apply tools used in experiential neuro-qualitative
Execute a plan with experiential neuro-qualitative

Postgraduate Certificate in Market Research in Interaction with Neuromarketing

Marketing research is essential to understand the needs, preferences and behaviors of consumers in an increasingly dynamic and competitive market. Would you like to specialize in this innovative field? With the Postgraduate Certificate in Market Research in Interaction with Neuromarketing created by TECH Global University, it will provide you with the necessary tools to fulfill that purpose. Here, you will learn how to apply neuroscience and psychology in market research to obtain deep and actionable insights about consumers; in addition, you will know how to use this knowledge to develop more effective and customer-centric marketing strategies.

This comprehensive Postgraduate Certificate includes theoretical classes, case studies and practical exercises to apply the concepts learned in real situations. Our specialized professors will guide you throughout the course, providing you with up-to-date and applicable knowledge in the field of market research and neuromarketing. As a result, you will be able to conduct effective market research using the latest neuromarketing techniques and approaches. Enroll in this program now and get ready to make informed strategic decisions based on consumer behavior!