Postgraduate certificate Market and Customer Management

Knowing the market and the potential customers a company is going to target is essential to design a product according to their demand and needs. The same is true for communication entities. This is why the person in charge of managing this area must know and easily handle all the information with which to create strategies and actions aimed at satisfying the requirements of the target public. This qualification is a response to the need, on the part of these professionals, to have, in a single program, all the tools that will allow them to develop their management activity efficiently and with guaranteed success. A fully online program with which you can organize your professional and academic life easily and comfortably.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Market and Customer Management is a tailor-made program that is taught in a 100% online format so that students can choose the time and place that best suits their availability, schedules and interests.

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that lays the foundation for your success as a manager and entrepreneur.

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The Postgraduate certificate in Market and Customer Management of TECH Global University is an intensive program that prepares the student to face challenges and business decisions globally.

The content of the Postgraduate certificate in Market and Customer Management is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments.

Over the course of 150 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate in Market and Customer Management deals in depth with all financial areas of the company and is designed to help managers understand strategic management from a strategic, international and innovative perspective.

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:

Module 1. Market and Customer Management

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Market and Customer Management completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Market and Customer Management

1.1. Marketing Management

1.1.1. The Concept of Marketing Management
1.1.2. New Trends in Marketing
1.1.3. A New Marketplace: Consumer and Business Capabilities
1.1.4. Holistic MK Orientation
1.1.5. Update on the 4 Ps of Marketing
1.1.6. Marketing Management Tasks

1.2. Relationship Marketing

1.2.1. Concept of Marketing Relations
1.2.2. The Customer as an Asset of the Company
1.2.3. CRM as a Relationship Marketing Tool

1.3. Data Base Marketing

1.3.1. Data Base Marketing Applications
1.3.2. Laws and Regulations
1.3.3. Information Sources

1.4. Types of Consumer Behavior

1.4.1. The Process in Purchasing Decisions
1.4.2. The Stages in the Purchasing Process
1.4.3. Types of Consumer Behavior
1.4.4. Features of the Types of Purchasing Behavior

1.5. Consumer Centric Marketing

1.5.1. Introduction to Consumer Centric Marketing
1.5.2. Client Segmentation
1.5.3. Marketing Strategies for the Best Customers

1.6. Logistics and Customers

1.6.1. Demand Analysis
1.6.2. Demand and Sales Forecast
1.6.3. Sales and Operations Planning

1.7. The Loyalty Process

1.7.1. In-Depth Knowledge of the Client
1.7.2. Loyalty Process
1.7.3. The Value of the Customer

1.8. Knowing the Market and the Consumer

1.8.1. Open Innovation
1.8.2. Competitive Intelligence
1.8.3. Competitive Economy

1.9. Social Web

1.9.1. Organization in the Age of Conversation
1.9.2. Web 2.0 Is All About People
1.9.3. Digital Environment and New Communication Formats

1.10. Social Media Platforms

1.10.1. General, Professional, and Microblogging Platforms
1.10.2. Video, Image, and Mobility Platforms

A unique, key, and decisive experience to boost your professional development and make the definitive leap”

Teaching Objectives

This program is designed to strengthen management and leadership skills, as well as to develop new skills and abilities that will be essential in your professional development. After the program, the student will be able to make global decisions with an innovative perspective and an international vision.

One of our fundamental objectives is to help you develop the essential skills to strategically manage a business”

Your goals are our goals.
We work together to help you achieve them.

The Postgraduate certificate in Market and Customer Management will enable students to:

Define the latest trends and developments in Market and Customer Management
Build a plan for the development and improvement of personal and managerial skills
Develop strategies to carry out decision-making in a complex and unstable environment
Design a Social Media Plan
Know and apply the main digital tools for market analysis and metrics
Acquire management and leadership skills

Postgraduate Certificate in Market and Customer Management

Market and customer management is a key function for the success of any company. Since these are the source of revenue and value generation for entities, their satisfaction is essential for their retention and loyalty, which translates into increased revenue and profitability for the entity. But market and customer management also allows the company to better understand its target audience, adapt its product and service offerings, improve its market positioning and explore new business opportunities. All the more reason, do not hesitate to enroll in this Postgraduate Certificate in Market and Customer Management to become an expert in this field.

Manage the market effectively towards competitive differentiation

Market and customer management is also key to competitive differentiation. Companies that implement effective Marketing strategies will be in a position to offer more personalized and attractive products and services to their target audience, improve the customer experience and provide a unique offering in the market. To this end, through this Postgraduate Certificate in Market and Customer Management you will go through the tasks of Marketing Management, Relationship Marketing and CRM as a tool, the applications of Data Base Marketing or the types of purchasing behavior. With just a device with an Internet connection, you will be able to launch your professional career to unsuspected heights, benefiting from Relearning as a methodological substrate. In this sense, you will internalize in a repeated and directed way the key concepts thanks to the dynamic resources of the Virtual Campus. All this in a 100% online way.