With your internal market analysis techniques, you will be much better positioned to occupy positions of great interest and relevance in the Marketing sector”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate certificate in Internal Market Analysis adapts to the needs of its students, offering all of its content in a convenient and accessible online format. As all the teaching material is available from the very beginning, it is the students who decide how to take on the course load, without being tied to fixed classes or predetermined schedules.

TECH applies the best educational methodology available for you to get the most out of its programs”

Syllabus

This Postgraduate certificate in Internal Market Analysis contains all the teaching material necessary for students to fully understand service chains, how they work and their quality. This provides a better understanding of the keys to business success in any field. 

During the 100 hours of the program, students are immersed in real market analysis situations, with practical exercises proposed by the teaching staff so that they can apply all the knowledge they have acquired in a contextual manner. 

At the end of the program, students will be prepared to assume greater responsibilities, more relevant positions and more significant salaries in the commercial and marketing field. 

This Postgraduate certificate takes place over 1 month and is divided into 3 modules:

Module 1. Service Chain 
Module 2. Quality of Service Analysis 
Module 3. Key Business Success Factors

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Internal Market Analysis completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Service Chain

1.1. Business System Analysis

1.1.1. Internal and External Analysis. SWOT Analysis
1.1.2. Sector and Competitive Analysis
1.1.3. The Canvas Model

1.2. Service-Utility Chain

1.2.1. Customer Satisfaction
1.2.2. Employee Productivity
1.2.3. Employee Loyalty

Module 2. Quality of Service Analysis

2.1. Product Benchmark

2.1.1. Benchmarking Aspects and Categories
2.1.2. Methodologies
2.1.3. Steps to Successful Benchmarking

Module 3. Key Business Success Factors

3.1. Analysis of Success Factors

3.1.1. Qualitative Analysis
3.1.2. Quantitative Analysis
3.1.3. Recommendations

Your springboard to sales and marketing management, with knowledge of the functioning of internal markets essential in your daily performance”