The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practising active listening and being self-critical of their work"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards.

A world-class centre for intensive managerial skills training.

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovación

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

Máxima exigencia

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high.

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

+100.000 executives trained each year, +200 different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.

+500 collaborative agreements with leading companies.

Talento

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.

After completing this program, TECH helps students show the world their talent.

Contexto multicultural

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Aprende con los mejores

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world.

Teachers representing 20 different nationalities.

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Análisis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Excelencia académica

TECH offers students the best online learning methodology. The university combines the Re-learning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework. 

Economía de escala

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university. 

At TECH you will have access to Harvard Business School case studies"   

The Postgraduate diploma in Commercial Management is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success in managing sales campaigns.

A comprehensive syllabus with which you will be able to learn all the processes involved in the commercial management of a company"

Syllabus

The Postgraduate diploma In Commercial Management of TECH Global University is an intensive program that prepares you to face challenges and business decisions at national and international level. The main objective is to promote your personal and professional growth, helping you achieve success.  

Over the course of 375 hours, the student analyzes a plethora of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations. 

Esta Postgraduate diploma trata en profundidad las técnicas y entresijos de la gestión comercial junto con la visión logística y económica de la empresa, y está diseñado para que los directivos entiendan la dirección comercial desde una perspectiva estratégica, internacional e innovadora.  

A plan designed for you, focused on your professional improvement and that prepares you to achieve excellence in the commercial field. A program that understands your needs and those of your company through innovative content based on the latest trends and, supported by the best educational methodology and an exceptional faculty, will provide you with the skills to solve critical situations creatively and efficiently.  

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:   

Module 1. Management and Leadership
Module 2. Logistics and Economic Management
Module 3. Commercial Management

Where, When and How is it Taught?

TECH offers you the possibility of taking this program completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Management and Leadership

1.1. General Management

1.1.1. Integrating Functional Strategies into the Global Business Strategies
1.1.2. Management Policy and Processes
1.1.3. Society and Enterprise

1.2. Strategic Management

1.2.1. Establish the Strategic Position: Mission, Vision and Values
1.2.2. Developing New Businesses
1.2.3. Growing and Consolidating Companies

1.3. Competitive Strategy

1.3.1. Market Analysis
1.3.2. Sustainable Competitive Advantage
1.3.3. Return on Investment

1.4. Corporate Strategy

1.4.1. Driving corporate strategy
1.4.2. Pacing corporate strategy
1.4.3. Framing corporate strategy

1.5. Planning and Strategy

1.5.1. The Relevance of Strategic Direction in the Management Control Process
1.5.2. Analysis of the Environment and the Organization
1.5.3. Lean management

1.6. Talent Management

1.6.1. Managing Human Capital
1.6.2. Environment, Strategy, and Metrics
1.6.3. Innovation in People Management

1.7. Management and Leadership Development

1.7.1. Leadership and Leadership Styles
1.7.2. Motivation
1.7.3. Emotional Intelligence
1.7.4. Skills and Abilities of the Leader 2.0
1.7.5. Efficient Meetings

1.8. Change Management

1.8.1. Performance Analysis
1.8.2. Leading Change. Resistance to Change
1.8.3. Managing Change Processes
1.8.4. Managing Multicultural Teams

Module 2. Logistics and Economic Management 

2.1. Financial Diagnosis

2.1.1. Indicators for Analyzing Financial Statements
2.1.2. Profitability Analysis
2.1.3. Economic and Financial Profitability of a Company

2.2. Economic Analysis of Decisions

2.2.1. Budget Control
2.2.2. Competitive Analysis. Comparative Analysis
2.2.3. Decision-Making. Business Investment or Divestment

2.3. Investment Valuation and Portfolio Management

2.3.1. Profitability of Investment Projects and Value Creation
2.3.2. Models for Evaluating Investment Projects
2.3.3. Sensitivity Analysis, Scenario Development, and Decision Trees

2.4. Purchasing Logistics Management

2.4.1. Stock Management
2.4.2. Warehouse Management
2.4.3. Purchasing and Procurement Management

2.5. Supply chain management

2.5.1. Costs and Efficiency of the Operations Chain
2.5.2. Change in Demand Patterns
2.5.3. Change in Operations Strategy

2.6. Logistical Processes

2.6.1. Organization and Management by Processes
2.6.2. Procurement, Production, Distribution
2.6.3. Quality, Quality Costs, and Tools
2.6.4. After-Sales Service

2.7. Logistics and Customers

2.7.1. Demand Analysis and Forecasting
2.7.2. Sales Forecasting and Planning
2.7.3. Collaborative planning forecasting & replacement

2.8. International Logistics

2.8.1. Customs, Export and Import processes
2.8.2. Methods and Means of International Payment
2.8.3. International Logistics Platforms

Module 3. Commercial Management

3.1. Commercial Negotiation

3.1.1. Emotional Intelligence in Negotiation and Sales
3.1.2. Self-Motivation and Empathy
3.1.3. Developing Negotiation Abilities

3.2. Fundamentals of Commercial Management

3.2.1. Internal and External Analysis. SWOT Analysis
3.2.2. Sector and Competitive Analysis
3.2.3. CANVAS Model

3.3. Decision-Making in Commercial Management

3.3.1. Commercial Strategy and Competitive Strategy
3.3.2. Decision-Making Models
3.3.3. Analytical and Decision Making Tools

3.4. Sales Network Management

3.4.1. Sales Campaign Planning
3.4.2. Networks Serving Commercial Activity
3.4.3. Salesperson Recruitment and Training Policies
3.4.4. Sales management

3.5. Implementing the Commercial Function

3.5.1. Commercial Contract
3.5.2. Controlling Commercial Activity
3.5.3. The Commercial Agent's Code of Ethics

3.6. Key Account Management

3.6.1. Identifying Key Accounts
3.6.2. Benefits and Risks of the Key Account Manager
3.6.3. Sales and Key Account Management
3.6.4. KAM Strategic Action Phases

3.7. Commercial Forecast

3.7.1. Business Forecast and Sales Forecast
3.7.2. Sales Forecasting Methods
3.7.3. Practical Applications of Sales Forecasting

3.8. Financial and Budgetary Management

3.8.1. Balanced Scorecard in marketing
3.8.2. Control of the Annual Sales Plan
3.8.3. Financial Impact of Strategic Decisions

Performing a SWOT analysis of your company will give you the keys to direct your business strategy"