Cinema is a clear exponent of Transmedia Franchises. If you want to reach the level of the main productions, you have to start with this Postgraduate certificate" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The curriculum of this Postgraduate certificate in Transmedia Franchises has been designed with business professionals' academic needs in mind, seeking to improve their work by entering a sector of great relevance today. For this purpose, a program of 10 topics has been designed where you will find everything related to regulations, business monetization, the life cycle of franchises or marketing plans, among other related aspects. 

Know the legal bases of franchising and avoid any possible legal risk"  

Syllabus

Star Wars is one of the clearest examples of Transmedia Franchises. The range of films, comics, books, video games, etc., has made it one of the most successful sagas, both in terms of audience success and complementary product consumption.  Considering the great benefits that are achieved when such a success is achieved, it is normal that more and more entrepreneurs decide to bet on this type of business.  

For this reason, TECH Global University offers this highly valuable intensive academic program, where students can learn the ins and outs of the industry to apply those techniques and strategies that will take their businesses to the top of the sector. Specifically, the syllabus covers the most relevant aspects that a manager must bear in mind in order to act more effectively.  

This program is designed to promote student learning and, therefore, seeks to meet their needs and expectations through high-quality content. However, in order to allow greater flexibility, it is offered 100% online, so that students can access the virtual campus at any time, where they will find a multitude of theoretical and practical resources. teórico-prácticos.  

This Postgraduate certificate is developed over 6 weeks and is structured into 1 module: 

Module 1. Transmedia Franchises

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Transmedia Franchises completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Transmedia Franchises 

1.1. Naming and Delimitation of Terms: Media and Business Franchising, Licensing, Merchandising, Consumer Products

1.1.1. Transmedia and Media Franchising vs. Franchise Business
1.1.2. Transmedia Media Franchises
1.1.3. Consumer Products, Licensing and Merchandising

1.2. Elements for Transmedia Business Models

1.2.1. Technology
1.2.2. Mainstream Culture
1.2.3. Fan Phenomenon

1.3. Transmedia Business Models: Creation, Monetization, Life Cycle

1.3.1. Origins of Transmedia Franchising and Types of Franchises
1.3.2. Monetization of the Franchise Business
1.3.3. Franchise Life Cycle

1.4. Historical Evolution of Transmedia Franchises

1.4.1. Background
1.4.2. Old Media Franchises (1928/1977)
1.4.3. Modern Media Franchises

1.5. Legal Basis Franchises: Intellectual Property, Audiovisual Rights, Transfer of Rights:

1.5.1. Intellectual Property, Author and Work
1.5.2. Intellectual Property Rights: Moral Rights and Economic Rights. Copyright and Author's Rights
1.5.3. Transfer of Rights: Trademark and Trademark Registration. Types of Franchise Agreements

1.6. Transmedia franchise management: media, chronology, Partners

1.6.1. The strategy
1.6.2. Key Categories and Partners Selection
1.6.3. Product and Service Development

1.7. Franchise Management Tools

1.7.1. Franchise Agreement (Standard Clauses)
1.7.2. Evaluation and Approval Forms
1.7.3. Style Guide

1.8. Brand Marketing in Franchise Management

1.8.1. Business Plan
1.8.2. Royalties and Sell-off
1.8.3. Guaranteed Minimum and Other Fees

1.9. Financial Aspects

1.9.1. Brand Marketing Plan
1.9.2. 360º Marketing Campaign
1.9.3. Consumer Behavior

1.10. Transmedia Franchise Management Diagram

1.10.1. Strategy Management, Partners Selection and Franchise Agreement
1.10.2. Production and Marketing Management

You will be able to create a marketing plan that will make your brand known in the market"