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Postgraduate diploma Communication Applied to Telemedicine

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With the advent of the Internet, social networks and Apps, citizens have become consumers of this media, which has also reached the field of medicine. Consequently, patients explore the potential of the Internet to make changes that benefit their health. For this reason, doctors need to adapt and delve deeper into the digital environment, its possibilities and its risks from the point of view of marketing and communication. With this program, medical professionals will pave the way toward creating strategies that will allow them to publicize their digital health projects by reaching their target audience. Students will also develop the various techniques necessary to achieve both communication and sales objectives. Furthermore, they will be able to integrate the principles of health promotion within the various contexts and visions of the opportunities involved in channeling skills and attitudes through ICTs.

University certificate

duration

6 months

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

18 ECTS

financing up to

7 months

Price(first year)

See price

The world's largest faculty of medicine”

Introduction to the Program

La eSalud propicia que médicos y pacientes se comuniquen a través de dispositivos digitales con toda la seguridad y confianza que da una consulta in situ, sin asumir riesgos innecesarios”

El objetivo de esta Postgraduate diploma es que el médico profundice con el entorno digital, sus posibilidades y sus riesgos desde el punto de vista del marketing y la comunicación. El profesional de la medicina ahondará en un campo de alta demanda actual, cuyo objetivo permite influenciar de manera positiva en los pacientes, ya sea desde la teleconsulta o creando contenido informativo de gran impacto.

El programa también proporciona el conocimiento y las habilidades necesarias a las que el profesional se enfrentará en el ámbito de la Telemedicina, impulsando su potencial, por lo que es esencial que sepa manejar las principales herramientas tecnológicas para su aplicación y así poder desarrollar proyectos TIC, en los cuales la principal columna sea la medicina centrada en el paciente.

Por tanto, este programa se presenta como una oportunidad única para el profesional que desee profundizar sobre el campo de la comunicación y la telemedicina. De esta manera la dirección del título como el equipo docente pondrán a disposición del alumnado todos sus conocimientos y experiencia profesional con un enfoque práctico.

Se trata, además, de una Postgraduate diploma 100% online que aporta al profesional la facilidad de poder cursarlo cómodamente, dónde y cuándo quiera. Solo necesitará un dispositivo con acceso a internet para lanzar su carrera un paso más allá. Una modalidad acorde al tiempo actual con la garantía de TECH y con proyección de futuro.

Conviértete en un afamado profesional y rodéate de los mejores gracias a este programa exclusivo que TECH pone a tu disposición”

Esta Postgraduate diploma en Communication Applied to Telemedicine contiene el programa universitario más completo y actualizado del mercado. Sus características más destacadas son:

El desarrollo de casos prácticos presentados por expertos en Telemedicina
Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que están concebidos recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
Su especial hincapié en metodologías innovadoras
Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Gracias a esta Postgraduate diploma apuestas por un servicio de calidad con garantía de futuro. No lo dudes y domina ya los diferentes formatos digitales que se aplican en Telemedicina”

El programa incluye, en su cuadro docente, a profesionales del sector que vierten en este programa la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del programa académico. Para ello, el profesional contará con la ayuda de un novedoso sistema de vídeos interactivos realizados por reconocidos expertos en Medicina con gran experiencia.

El servicio de teleconsultas médicas está en auge. Con esta Postgraduate diploma dominarás el terreno digital e impulsarás tu trayectoria laboral hacia el entorno virtual"

Aumenta tus posibilidades con esta Postgraduate diploma: impulsa tu proyecto de salud digital dirigiéndolo hacia tu público objetivo"

Syllabus

The Postgraduate diploma syllabus has been designed for professionals to specialize in Communication Applied to Telemedicine as this is one of the most demanded media in the current healthcare panorama. Serving e-Patients has become an essential exercise for any doctor nowadays, accelerated by the current pandemic situation. The content has been structured in three modules that include all the necessary information for students to delve into the new digital medical concepts, incorporating all the elements that may be involved in developing their functions and performance in eHealth. The first module in the syllabus deals with e-Patient-centered medicine, the second is focused on health promotion through ICT and, finally, the third is centered on communication and digital marketing as applied to Telemedicine projects.

Get a glimpse into the future of health and disease prevention in a mobile health context thanks to this Postgraduate diploma”

Module 1. Patient-Centered Medicine: e-Patients

1.1. Patient-Centered Medicine, e-Patient
1.2. Social Media and the Media

1.2.1. Social Media Impact in Health
1.2.2. Social Networks as a Means of Communication

1.3. Generic Communication Channels: Facebook, Twitter, Instagram
1.4. Proprietary Communication Channels. Personal Health Portals
1.5. Knowledge Managers
1.6. Strengths, Weaknesses, Opportunities and Threats (SWOT)
1.7. Social Network Analytics. Security and Privacy
1.8. Patient School
1.9. Network of Professional and Non-professional Caregivers

1.9.1. Existing Models

1.10. Social Networks for Diseases

Module 2. Health promotion through ICTs

2.1. Health Promotion
2.2. Social Determinants of Health

2.2.1. The Healthcare System
2.2.2. ICTs to Better Distribute Health and Wellbeing

2.3. Community Health and Community Development
2.4. Salutogenesis and health assets: asset maps

2.4.1. Salutogenesis and Health Assets
2.4.2. The Assets Maps

2.5. Health Promotion and Prevention Strategy in the National Health System
2.6. The Organization and Management of Health Promotion Based on Digital Approaches
2.7. Primary Health Care and ICT

2.7.1. First Contact Providers

2.8. Promoting Active and Healthy Aging through Digital Solutions

2.8.1. Problem Solutions with ICT Support
2.8.2. Adherence in Chronic Elderly Patients

2.9. The Digital Literacy of Healthcare Professionals

2.9.1. The Need for Digital Health Training for Professionals
2.9.2. Implementing Digital Literacy Planning

2.10. The Future of Health Promotion and Disease Prevention in a Mobile Health Context

2.10.1. Artificial Intelligence in the Prevention and Early Diagnosis of Diseases
2.10.2. Apps and their Impact on Health Promotion

Module 3. Communication and Digital Marketing Applied to Telemedicine Projects

3.1. The Application of Marketing to e-Health
3.2. The Creation of a Digital Marketing Strategy

3.2.1. Funnel and Customer Segmentation

3.3. Traditional Advertising: SEO and SEM
3.4. e-Patients and Their Experience: Creation of a Digital Patient Journey
3.5. The Importance of Email Marketing
3.6. Social Media and Social Ads: Available Social Networks and What I Use Each One For
3.7. Inbound Marketing: A New Concept in Digital Businesses
3.8. E-commerce, Payment Methods and Patient Care
3.9. Doctor-patient Communication
3.10. Fake News and Internet Movements: Validation of Trustworthy Healthcare Websites

With this Postgraduate diploma you will apply the fundamentals of marketing to eHealth and you will know how to rigorously relate to ePatients”

Postgraduate Diploma in Communication Applied to Telemedicine

The Postgraduate Diploma in Communication Applied to Telemedicine taught by TECH Global University, is an academic program that offers its students a comprehensive training in advanced communication solutions in the field of telemedicine. This university specialization is perfect for students who wish to acquire a solid knowledge in the use of technologies and communication techniques to provide medical services at a distance.

Advantages of technology in telemedicine

The program provides you with high-level training that addresses any area related to communication in the field of telemedicine. The syllabus covers topics such as teleconsultation, telemonitoring, teleeducation, telesurgery and telecare, among others. One of the main advantages of this specialization is the flexibility it offers its students. As it is an online training, you will be able to combine your studies with any other activity or job without any problem. In addition, the program has a study methodology that adapts to the needs of each student, offering possibilities for short, medium and long term progress. The academic program has a duration of 6 months, led by a team of trained experts in the field of telemedicine, and loaded with examples and practical cases, the program has been designed to provide students with an excellent training in terms of communication applied to telemedicine, ensuring a high level of quality in learning. In conclusion, the Postgraduate Diploma in Communication Applied to Telemedicine is a university program that offers excellent possibilities to acquire knowledge and skills in complex areas such as telemedicine. If you are interested in learning more about this technology, this specialization is a great option to develop your skills and improve your employability.