The Structure of the Audiovisual System and its processes, in a program designed to optimize your effort to the maximum"

This complete course will give you access to the contents related to the Structure of the Audiovisual System. A complete tour that will lead you to know how an industry is organized in its different phases, in a very specific way. Knowing each one of them will allow you to act correctly in the tempestuous path that leads from the original idea of a production to its exhibition and consumption And of course, to its amortization.

Learn everything you need to intervene safely in all work contexts that you may encounter in this program. With the confidence of a university of international prestige.

All the aspects that the audiovisual professional should know about the structure of the audiovisual system"

This Postgraduate certificate in Structure of the Audiovisual System offers you the advantages of a high-level scientific, teaching, and technological course. These are some of its most notable features:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Availability of content from any device, fixed or portable, with Internet connection
• Complementary documentation banks permanently available, even after the course   

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

Our teaching staff is made up of working professionals. In this way, we ensure that we provide you with the training update we are aiming for. A multidisciplinary team of professors trained and experienced in different environments, who will cover the theoretical knowledge in an efficient way, but, above all, will put the practical knowledge derived from their own experience at the service of the course: one of the differential qualities of this course.

Acquiring a good command of the subject is complemented by the effectiveness of this course’s methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. This way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your training.

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use telepractice: with the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.

A complete and efficient program, of high interest for the professional in this field"

A practical and real course that will allow you to advance gradually and safely"

The Postgraduate certificate is structured as a comprehensive tour through each and every one of the concepts required to understand and work in this field. With an approach focused on practical application that will help you grow as a professional from the very beginning of your training.

A comprehensive syllabus focused on acquiring knowledge and converting it into real skills, created to propel you to excellence"

Module 1. Structure of the Audiovisual System

1.1. An Introduction to Cultural Industries (C.I.)

1.1.1. Concepts of Culture. Culture-Communication
1.1.2. C.I. Theory and Evolution: Typology and Models
1.1.3. Phases of Audiovisual Products
1.1.4. Fundamental Agents

1.2. Film Industry

1.2.1. Main Features
1.2.2. Main Agents
1.2.3. Feature Film Production Costs
1.2.4. Film Financing: Private and Public Resources

1.3. Film Industry

1.3.1. Hegemony of the U.S. Industry: The Majors
1.3.2. Audiovisual Integration
1.3.3. The Other Producers: Indies

1.4. Film Industry

1.4.1. The Evolution of the Film Industry in Spain
1.4.2. Film Regulation: State and Culture. Policies for the Protection and Promotion of Cinematography
1.4.3. The Spanish Market: Main Players The ICAA

1.5. Television Industry I

1.5.1. Emergence of a New Media The Role of the State
1.5.2. Founder Models
1.5.3. Sources of Financing
1.5.4. Transformations
1.5.5. Relationships between Cinema & TV

1.6. Television Industry II

1.6.1. Advertising Television in the U.S
1.6.2. Main Features
1.6.3. Networks and Indies
1.6.4. State Regulation

1.7. Television Industry III

1.7.1. Public Service Television in Europe
1.7.2. Main Features
1.7.3. The Concept of Public Service

1.8. The Axes of Change

1.8.1. Traditional Operating Windows
1.8.2. Technologies
1.8.3. Convergence Processes
1.8.4. Deregulation or Reregulation Processes
1.8.5. New Marketing Methods
1.8.6. Supply Multiplication/Demand Segmentation
1.8.7. Regulatory Discussion

1.9. Digital Terrestrial Television (DTT)

1.9.1. Role of the State
1.9.2. Founding Models and Experiences: U.S. United Kingdom, Spain
1.9.3. Contents and Services
1.9.4. New Distribution Methods: Multiplication of Dissemination Channels, New Financing Methods
1.9.5. New Forms of Consumption: Audience Fragmentation

1.10. New Operators in the Audiovisual Landscape

1.10.1. Over-the-top (OTT) Service Platforms
1.10.2. Context in Which They Arise
1.10.3. Consequences of its Appearance 

Study at your own pace, with the flexibility of a program that combines learning with other occupations in a comfortable and real way"