Postgraduate certificate Copywriting for Email Marketing

The benefits of Email Marketing for businesses have made this strategy continue to be used to increase sales and improve the image of companies. Therefore, any professional who wants to prosper in the Copywriting sector and wants to launch effective campaigns must be aware of the persuasive email writing techniques and working methods. All this will be possible thanks to this 100% online program created by TECH to meet the real needs of those who aspire to progress in this industry. To achieve this goal, students will have the most current syllabus, developed by an excellent team of leading specialists in this area and high quality multimedia teaching materials.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Introduction to the Program

Become an expert in Email Marketing and sales funnel generation in only 6 weeks"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.  

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future. 

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents. 

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world.

Teachers representing 20 different nationalities.

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:  

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills. 

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.  

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Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia”

Syllabus

According to the current academic times, TECH has developed a Postgraduate certificate that presents a 100% online methodology. So, with no classroom attendance or classes with fixed schedules, students will have greater freedom to self-manage their time to access this program Copywriting for Email Marketing in Copy. A flexibility that will allow them to combine their most demanding responsibilities with a quality education.

Access whenever and wherever you want to the extensive Virtual Library that TECH puts at your disposal"

Syllabus

The syllabus of this Postgraduate certificate consists of 150 teaching hours of intensive learning and first level on the main techniques of market research, persuasive writing of emails and sales funnels. All this, through innovative didactic material based on video summaries, videos in detail, case studies and specialized readings with which you will be able to extend even more the rigorous information provided in this program.

In this way, the graduates will learn how to sell through email marketing, create emails that do not go unnoticed in the inbox or maintain permanent sales funnels. They will also delve into the use of chatbot or Whatsapp as channels to communicate with customers.

All this, moreover, without having to invest many hours of study and memorization. And, thanks to the Relearningmethod, focused on the reiteration throughout the academic course, the students will consolidate in a simpler way the key content addressed in this university proposal.

An excellent opportunity to obtain an advanced and convenient teaching through a study plan planned in detail by great experts in the field of Copywriting.

This Postgraduate certificate program is spread out over 6 weeks and is divided into 1 module:

Module 1. Mail Marketing and sales funnels

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Copywriting for Email Marketing completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Mail Marketing and Sales Funnels

1.1. Generalities of Email Marketing

1.1.1. What is Email Marketing?
1.1.2. Features
1.1.3. Structures
1.1.4. Types of Emails

1.2. How to Create a Subscriber List from Scratch

1.2.1. Strategies for Building the List
1.2.2. Channels to Support
1.2.3. Email Marketing Tools
1.2.4. Frequency of Emails

1.3. How to Write Emails According to the Objectives

1.3.1. Content Emails
1.3.2. User Experience Emails
1.3.3. Sales Emails
1.3.4. Sources of Content Inspiration

1.4. How Not to Go Unnoticed in the Inbox

1.4.1. Formulas for Creating Headlines
1.4.2. Example of First Email Subscription Mail Sequence
1.4.3. Example of Corporate Email
1.4.4. How to Avoid Ending Up in the SpamFolder

1.5. How to Sell through Email Marketing

1.5.1. How to Sell with Email Marketing
1.5.2. Examples of Email Sequences
1.5.3. Examples of Follow-up Emails
1.5.4. Examples of Closing Sales Mailings

1.6. Other Aspects to Take into Account

1.6.1. The Length
1.6.2. Measurement
1.6.3. Customization
1.6.4. Delivery Schedule

1.7. Sales Funnel: Minimum Viable Funnel

1.7.1. Elements you Need to Create a Sales Funnel
1.7.2. Lead Magnet in the Sales Funnel
1.7.3. Boosting your Funnel Organically
1.7.4. Advertising for the Sales Funnel. Taking your Funnel to a Higher Level

1.8. Permanent Funnels

1.8.1. Why Should you Have an Automatic Sales Funnel?
1.8.2. Elements that Allow you to Maintain and Optimize your Funnel
1.8.3. Maintenance, Reviews and Analytics
1.8.4. Closing the Sales Funnel

1.9. Launch Funnels

1.9.1. How to Prepare your Launch
1.9.2. Funnels for Live Launch and Modalities
1.9.3. Specific Advertising for Launches
1.9.4. Converting your Funnel to an EvergreenLaunch

1.10. Email Marketing vs. Chatbot or WhatsApp

1.10.1. The Advantages of Chatbots
1.10.2. The Advantages of Email Marketing
1.10.3. Personalizing the Message through Segmentation
1.10.4. Can WhatsApp Complement the Email Marketing Strategy?

You will prepare the best funnels for launches with the most advanced syllabus in the current academic landscape”

Postgraduate Certificate in Copywriting for Email Marketing

In the digital age, email marketing remains one of the most powerful tools for connecting with your audience and increasing sales. However, with inbox saturation, it's crucial to stand out from the crowd and capture the attention of your subscribers. This is where copywriting comes in. Thinking of expanding the knowledge of professionals interested in specializing in this field, TECH Global University developed the most complete and updated Postgraduate Certificate in Copywriting for Email Marketing in the educational panorama. The postgraduate course is completely online and brings together the most sophisticated learning techniques, with a select curriculum that addresses in various modules everything you need to know about email marketing. Our study plan makes use of state-of-the-art graphic, audiovisual and interactive material, which you will have within reach of any device connected to the Internet. The syllabus will introduce you to the most advanced Copywriting techniques and strategies for email marketing. You will learn how to write irresistible subject lines that invite people to open your emails, create persuasive content that drives action and personalize your messages to maximize relevance and engagement.

Be an expert in email marketing copywriting

Whether you're just starting out in the world of email marketing, or want to hone your existing skills, this program will provide you with solid foundations and advanced techniques to excel in the industry. Our experienced team of teachers will guide you through practical lessons and interactive exercises. You'll learn how to identify your audience's needs and desires, segment your subscriber list and adapt your tone of voice or writing style to authentically connect with your target audience. In addition, you'll explore best practices in email design, open or click-through rate optimization, email automation and integration with other digital marketing tools. In this way, you will gain a complete understanding of the entire process, from strategic planning to performance measurement and ongoing optimization. Thanks to this, you will be able to increase your conversions, build subscriber loyalty and achieve success in your email marketing campaigns. The opportunities are unlimited, with TECH you are guaranteed a better professional future, sign up now!