Unleash your creativity and specialize in art direction, one of the most important figures in the advertising sector" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The content of this Postgraduate certificate in Advertising Creativity: Art Direction has been developed taking into account the student's needs to succeed in an environment that requires creative skills, such as knowing the psychology of color or adapting shapes according to the advertising format. In this way, the professionals exploit their potential, attending to the latest trends and developing the capabilities of the functions of an art director. As a result, you will master the key aspects to achieve success, through quality content structured in a module that will guide your learning towards excellence. 

Acquire the skills of an art director and manage to exploit your ideas within an advertising agency or creative department of a company” 

Syllabus

Postgraduate certificate in Advertising Creativity: Art Direction at TECH Global University is an intensive program that prepares students to enter the field of art direction focused on advertising creativity.

Through this complete program, the students will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow them to make decisions, facing the business challenges that the scenario presents thanks to fresh and innovative ideas.

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile.

In this way, the Postgraduate certificate focuses on the fundamental aspects of advertising creation from an aesthetic point of view, through a curriculum designed to specialize professionals with a strategic and oriental approach to this sector from an international and innovative perspective.

Therefore, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a creative and technical field, through innovative content based on the latest trends supported by the best educational methodology, which will provide them with the skills to develop efficiently in this field.

This Postgraduate certificate is developed over 6 week and is divided into 1 module: 

Module 1. Advertising Creativity II: Art Direction 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advertising Creativity: Art Direction completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Advertising Creativity II: Art Direction  

1.1. Subjects and Object of Advertising Graphic Design

1.1.1. Related Professional Profiles
1.1.2. Academic Context and Competencies
1.1.3. Advertiser and Agency

1.2. Creative Direction and Creative Idea

1.2.1. Creative Process
1.2.2. Types of Creative Processes
1.2.3. Art Direction and Formal Idea

1.3. The Role of the Art Director

1.3.1. What is Art Direction?
1.3.2. How Does Art Direction Work?
1.3.3. The Creative Team
1.3.4. The Role of the Art Director

1.4.  Fundamentals of Advertising Graphic Design

1.4.1. Design Concepts and Design Standards
1.4.2. Trends and Styles
1.4.3. Design Thinking, Process and Management
1.4.4. Scientific Metaphor

1.5. Methodology of Advertising Graphics

1.5.1. Graphic Creativity
1.5.2. Design Process
1.5.3. Communication and Aesthetics

1.6. Graphic Strategy

1.6.1. Apprehension Form
1.6.2. Graphic Message
1.6.3. Aesthetic State

1.7. Graphic Architecture

1.7.1. Typometry
1.7.2. Graphic Spaces
1.7.3. Reticle
1.7.4. Pagination Standards

1.8. Final Arts

1.8.1. Final Arts
1.8.2. Processes
1.8.3. Systems

1.9. Creation of Advertising Graphic Supports

1.9.1. Publigraphy
1.9.2. Organizational Visual Image (OVI)

1.10. Graphic Advertisements

1.10.1. Packaging
1.10.2. Websites
1.10.3. Corporate Image in Web Pages

You will learn about the design of graphic advertisements in formats such as packaging or web pages, knowing how to implement the brand image with success”