The knowledge and handling of the digital tools essential for the exercise of the new generation of journalism in a high intensity program" 

Society has changed substantially in the way it relates to each other. Communication has become an almost organic process between distant places; immediacy has displaced rigor; opinion has taken a leading role in the process. In this context, the journalists become an intermediary agent who need to reinvent their role.

The new tools, the new communication projects and the new economic imperatives of the sector require the professional to have a specific program, focused on the practice of journalism in a digital environment. These changes are associated with new social and ethical responsibilities of great importance, related to the role of journalists in social media, their capacity to influence as opinion leaders, and their moral responsibility in the handling of information: its positive and negative aspects. During this program we will enable a detailed analysis of this new panorama, in constant evolution, detecting specific features, possibilities and limitations of great interest for journalists of the 21st century. And, above all, opening new paths and avenues of development and evolution that will propel the journalists in their career towards success.  

Today's journalism is increasingly oriented towards the freelancer: know all aspects of entrepreneurial development necessary to carry out your own projects"

This Postgraduate diploma in Digital Communication and Entrepreneurship Projects contains the most complete and up-to-date program on the market. The most important features include: 

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand     
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection    
• Supplementary documentation databases are permanently available, even after the program

Entrepreneurship is the new journalistic profile of the digital era: become one of the most qualified"

Our teaching staff is made up of practicing specialists. In this way we ensure that we provide you with the instructional update we intend. A multidisciplinary team of trained and experienced professionals will enable the development of theoretical knowledge in an efficient manner, but, above all, they will put at the service of the program the practical knowledge derived from their own experience: one of the differential qualities of this program.    

The effectiveness of our methodological design enhances mastery of the subject matter. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of , comfortable and versatile multimedia tools that will give you the operability you need in your education.     

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, with the help of an innovative interactive video system, and through the telepractice and learning from an expert systems, you will be able to acquire the knowledge as if you were facing the case you are learning at that moment. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.    

How to develop a quality digital project: knowledge that will open the doors to the new era of communication"

We help you take your ideas forward with a program that will enable you to make a realistic and practical business plan"

The contents of this training have been developed by the different teachers of this program, with a clear purpose: to ensure that our students acquire each and every one of the skills necessary to become true experts in this field.

The content of this program enables you to learn all aspects of the different disciplines involved in this field: A complete and well-structured program that will take you to the highest standards of quality and success.

A comprehensive teaching program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"   

Module 1. Audiovisual and Transmedia Production Laboratory 

1.1. Transmedia Narratives  
1.2. The Application of Transmedia Narratives in the Journalistic Field  
1.3. Transmedia Narrative in Popular Culture
1.3.1. Transmedia Project Development 
1.4. Transmedia Projects  
1.5. Practice with Transmedia Project Implementation Tools: Prototype Making 

Module 2. Digital Communications Project Management

2.1. Project Management: Basic Concepts  
2.2. Components of Project Management: Areas of Knowledge 
2.3. The Human Cost of Project Management 
2.4. Managerial Skills  
2.5. Digital Communication Projects 

2.5.1. Project Initiation and Preliminary Work  
2.5.2. Project Planning and Execution  
2.5.3. Project Monitoring, Control and Closure  

Module 3. Business Models and Entrepreneurship in Digital Communication

3.1. The Business Side of the Information Arena 

3.1.1. The Information Sector  
3.1.2. The Parties Involved in Social Communication in the Digital Context 

3.2. Entrepreneurship 

3.2.1. Entrepreneurship and Opportunity Detection  
3.2.2. Financing of Entrepreneurial Activity  
3.2.3. Internal Entrepreneurship 

3.3. Informative Company 

3.3.1. Types of Informative Company 

3.4. Media Management and Organization 

3.4.1. Business Planning 

3.5. Online Media Business Models 

3.5.1. The Nature of Business Models  
3.5.2. The Importance of Generating Value  
3.5.3. Types of Business Models and their Evolution     

A complete training that will take you through the knowledge you need to compete among the best”