Introduction to the Program

Los creativos publicitarios son uno de los perfiles profesionales más demandados en la actualidad, ya que su trabajo ayuda a las empresas a aumentar sus ingresos” 

La creatividad es un aspecto fundamental en la publicidad, un sector que siempre tiene que estar innovando para hacer llegar su mensaje al público de manera eficaz. Por ello, la especialización de los profesionales en este campo adquiere una gran relevancia en la sociedad actual, que cada vez se basa más en la publicidad, a través de diferentes soportes, para dirigir sus acciones comerciales. 

Para mejorar la cualificación de los profesionales en este campo, TECH ha diseñado esta Postgraduate diploma de gran calidad docente, gracias al cual los alumnos conseguirán una amplia perspectiva sobre la redacción de textos publicitarios y la posibilidad de conocer la finalidad de un anuncio publicitario. Para ello, se abordará una serie de reglas y advertencias, cuyo objeto es hacer que la redacción sea eficaz y profesional. 

Así mismo, TECH proporciona un compendio de conocimientos relacionados con la redacción de textos publicitarios, lo que permitirá a los alumnos aprender a aplicar y analizar las peculiaridades redaccionales de cada uno de los diferentes mensajes: cartas, folletos, anuncios de prensa, vallas, cuñas, spots, etc., tanto de aspectos teóricos como en casos prácticos. A partir de ahí, el estudiante será capaz de incorporar las pautas, claves y modelos de referencia aprendidos sobre la redacción publicitaria, a los soportes y plataformas más actuales, Internet y las redes sociales, adquiriendo las aptitudes redaccionales y la capacidad de desarrollar la imaginación para generar ideas originales en cualquier formato publicitario. 

Este programa está destinado, de manera especial, a quienes deseen convertirse en directores de arte en el ámbito publicitario. Una de las principales características de este perfil profesional es su ambición por mejorar constantemente en su trabajo, por conocer, por explorar los límites de la comunicación para sorprender y atrapar al receptor de su mensaje, por lo que este Experto Universitario supondrá un plus de calidad en su capacitación, marcando un antes y un después en su manera de trabajar.  

Sin duda, un programa que supondrá un hito en la capacitación de los alumnos y que, además, podrán estudiar de manera totalmente online, lo que supone una ventaja, sobre todo, para aquellas personas que tienen que compaginar su tiempo de estudios con el resto de sus obligaciones diarias. Esta modalidad digital se consigue gracias al uso de metodologías didácticas absolutamente novedosas, que facilitan el estudio y el aprendizaje. 

Conoce los principales retos de la Advertising Creativity y desarrolla las destrezas necesarias para manejarte con éxito en este campo” 

Esta Postgraduate diploma en Advertising Creativity contiene el programa universitario más completo y actualizado del mercado. Sus características más destacadas son: 

  • El uso de la última tecnología en softwares de enseñanza online
  • El sistema docente, intensamente visual, apoyado en contenidos gráficos y esquemáticos de fácil asimilación y comprensión
  • El desarrollo de casos prácticos presentados por expertos en activo
  • Los sistemas de vídeo interactivo de última generación
  • La enseñanza apoyada en la telepráctica
  • Los sistemas de actualización y reciclaje permanente
  • El aprendizaje autorregulable, lo que favorece la total compatibilidad con otras ocupaciones
  • Los ejercicios prácticos de autoevaluación y constatación de aprendizaje
  • Los grupos de apoyo y sinergias educativas: preguntas al experto, foros de discusión y conocimiento
  • La comunicación con el equipo docente y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet
  • Los bancos de documentación complementaria disponibles permanentemente

Si deseas acceder a puestos de relevancia en el ámbito publicitario, esta Postgraduate diploma será un título imprescindible en tu CV” 

El personal docente de este programa está integrado por profesionales de diferentes ámbitos relacionados con esta especialidad. De esta manera, TECH puede ofrecer el objetivo de actualización académica que tiene marcado. Un cuadro multidisciplinar de profesionales experimentados en diferentes entornos, que desarrollarán los conocimientos teóricos, de manera eficiente, pero, sobre todo, pondrán a servicio de los alumnos los conocimientos prácticos derivados de su propia experiencia. 

Este dominio de la materia se complementa con la eficacia del diseño metodológico. Elaborado por un equipo multidisciplinario de expertos en e-learning, integra los últimos avances en tecnología educativa. Así, el alumno podrá estudiar con un elenco de herramientas multimedia cómodas y versátiles que le darán la operatividad que necesita en su proceso de estudio.  

El diseño de este programa se centra en el Aprendizaje Basado en Problemas. Un planteamiento que concibe el aprendizaje como un proceso eminentemente práctico. Para conseguirlo de forma remota, se usa la telepráctica. Así, con la ayuda de un novedoso sistema de vídeo interactivo, y el Learning From an Expert el alumno podrá adquirir los conocimientos como si estuviese enfrentándose a un supuesto real. Un concepto que le permitirá integrar y fijar el aprendizaje de una manera más realista y permanente. 

Una Postgraduate diploma que te capacitará para trabajar en el sector publicitario, desarrollando tu faceta más creativa”

TECH apuesta por la innovación tecnológica y la enseñanza digital como principal método de aprendizaje”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Diploma in Advertising Creativity.

Advertising creativity is the ability to generate fresh and innovative ideas in the field of advertising according to the needs and objectives of the client. In simple terms, it refers to how a company's products, brands or services are presented to the public by using creative and original resources to make them stand out from the competition and generate a lasting impact on the consumer's mind.

In advertising creativity, different media are used to disseminate the message, such as print media, television, radio, social networks, email and other online media. However, regardless of the medium used, the goal is always to stand out and be original so that the advertising campaign has a greater impact on the audience.

Give your professional career a twist through this specialized program in Advertising Creativity.

For journalists and communicators, advertising creativity focuses on the generation of creative and original content to promote products, brands or services through advertising campaigns in different media and platforms. In this sense, advertising creativity for journalists and communicators involves the ability to generate advertising content that is informative, interesting and attractive to the target audience, using marketing techniques and strategies to reach the public effectively.

In the journalistic field, advertising creativity is important to achieve greater visibility for news or information, as it allows content to be presented in an attractive and original way. Journalists and communicators must develop creative skills to highlight and elaborate advertising content that attracts and engages the public in order to generate public interest.

TECH the world's largest digital university has the specialized academic program designed to provide journalists and communicators with an in-depth understanding of the different aspects of advertising creativity and how it relates to their work, as well as skills to generate and present creative and effective advertising ideas. They will learn to apply this knowledge in practical situations and analyze the social, political and ethical implications of advertising creativity in different contexts.