A comprehensive and 100% online program, exclusive to TECH, with an international perspective backed by our membership in the Business Graduates Association” 

The Creative Industry has established itself as one of the most dynamic and strategic sectors in the global economy, integrating design, innovation, and management into a highly competitive ecosystem. Design is no longer limited to aesthetics; today, it drives business decisions, transforms user experiences, and adds value to products and services. In this context, the role of the professional capable of leading with creative judgment and business vision has become more relevant than ever. In fact, this profile requires a solid foundation in management, but also a deep understanding of the visual, cultural, and technological languages that define current trends.

For this reason, TECH has designed this Master's Degree in MBA in Creative Business Management to meet the demands of today and the future, aimed at those who wish to lead with strategic creativity. Through a rigorous journey, competencies such as developing business models in cultural industries, innovation in creative processes, using trend analysis tools, and managing multidisciplinary teams will be covered.

Thanks to its 100% online methodology and practical approach, this university program will allow professionals to advance from anywhere, with access to cutting-edge content. Additionally, the Relearning method will ensure an immersive experience that optimizes applied learning and decision-making in real-world environments. As an addition, 10 detailed Masterclasses will be provided, where International Guest Directors will share their most up-to-date knowledge.

Furthermore, thanks to TECH's membership in the Business Graduates Association (BGA), students will have access to exclusive and up-to-date resources that will strengthen their continuous learning and professional development, as well as discounts on professional events that will facilitate networking with industry experts. Additionally, they will be able to expand their professional network by connecting with specialists from different regions, fostering the exchange of knowledge and new job opportunities.  

Through the exclusive Masterclasses taught by International Guest Directors, you will develop the necessary knowledge to drive creative businesses with an executive vision”

This Master's Degree in MBA in Creative Business Management contains the most complete and up-to-date university program on the market. Its most notable features are:

• The development of practical cases presented by experts in Creative Business Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Creative Industries Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an internet connection

You will discuss innovation in the management of Creative Companies, promoting dynamic solutions in both the operational and strategic aspects of an organization”

The faculty includes professionals from the field of Creative Business Management, who bring their work experience to this program, as well as recognized specialists from leading companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will transform your professional vision through a dynamic, intuitive, and results-oriented virtual learning environment"

With the Relearning system, you won’t need to invest a large number of learning hours, focusing instead on the most relevant concepts"

The syllabus developed for this university program will enable professionals to acquire a comprehensive view of executive management applied to the creative environment. Throughout the journey, they will develop skills to lead high-impact projects, manage brands with a solid identity, and make financial decisions in contexts of constant change. Additionally, areas such as new creative industries, the protection of intangibles, future thinking, strategic branding, and innovation in digital marketing will be covered. Moreover, designers will master leadership techniques, people management, creative entrepreneurship, and economic-financial management.

You will connect finance, branding, and creative leadership in an academic journey where design takes center stage”

Module 1. New Creative Industries

1.1. New Creative Industries

1.1.1. From the Cultural Industry to the Creative Industry
1.1.2. Today’s Creative Industries
1.1.3. Activities and Sectors that Make up the Creative Industries

1.2. Economic Importance of the Creative Industries Today

1.2.1. Contribution
1.2.2. Drivers of Growth and Change
1.2.3. Job outlook in the Creative Industries

1.3. New Global Context of the Creative Industries

1.3.1. Radiography of the Creative Industries in the World
1.3.2. Sources of Financing for the Creative Industries in each Country
1.3.3. Case Studies: Management Models and Public Policies

1.4. Natural and Cultural Heritage

1.4.1. Historical and Cultural Heritage
1.4.2. By-Products and Services for Museum, Archaeological and Historical Sites and Cultural Landscapes
1.4.3. Intangible Cultural Heritage

1.5. Visual Arts

1.5.1. Fine Arts
1.5.2. Photography
1.5.3. Handicrafts

1.6. Performing Arts

1.6.1. Theater and Dance
1.6.2. Music and Festivals
1.6.3. Fairs and Circuses

1.7. Audiovisual Media

1.7.1. Movies, TV and Audiovisual Content
1.7.2. Radio, Podcasts and Audio Content
1.7.3. Video Games

1.8. Current Publications

1.8.1. Literature, Essays and Poetry
1.8.2. Publishers
1.8.3. Press

1.9. Creative Services

1.9.1. Design and Fashion
1.9.2. Architecture and Landscaping
1.9.3. Advertising

1.10. Connections of the Creative Economy or Orange Economy

1.10.1. Cascade Model - Concentric Circles
1.10.2. Creative, Production, and Knowledge Spillovers
1.10.3. Culture at the Service of the Creative Economy

Module 2. Protection of Creative and Intangible Products in Today’s Marketplace

2.1. Legal Protection of Intangible Assets
2.2. Intellectual Property I
2.3. Intellectual Property II
2.4. Intellectual Property III
2.5. Industrial Property I: Branding.
2.6. Industrial Property II: Industrial Designs
2.7. Industrial Property III: Patents and Utility Models
2.8. Intellectual and Industrial Property: Practice
2.9. Advertising Law I
2.10. Advertising Law II

Module 3. Economic and Financial Management of Creative Businesses

3.1. The Necessary Economic Sustainability

3.1.1. The Financial Structure of a Creative Company
3.1.2. Accounting in a Creative Company
3.1.3. Triple Balance

3.2. Revenues and Expenses of Today’s Creative Businesses

3.2.1. Accounting of Costs
3.2.2. Type of Costs
3.2.3. Cost Allocation

3.3. Types of Profit in the Company

3.3.1. Contribution Margin
3.3.2. Break-Even Point
3.3.3. Evaluation of Alternatives

3.4. Investment in the Creative Sector

3.4.1. Investment in the Creative Industry
3.4.2. Investment Appraisal
3.4.3. The NPV Method: Net Present Value

3.5. Profitability in the Creative Industry

3.5.1. Economic Profitability
3.5.2. Time Profitability
3.5.3. Financial Profitability

3.6. Cash Flow: Liquidity and Solvency

3.6.1. Cash Flow
3.6.2. Balance Sheet and Income Statement
3.6.3. Settlement and Leverage

3.7. Financing Formulas currently on the Creative Market

3.7.1. Venture Capital Funds
3.7.2. Business Angels
3.7.3. Calls for Proposals and Grants

3.8. Product Pricing in the Creative Industry

3.8.1. Pricing
3.8.2. Profit vs. Competition
3.8.3. Pricing Strategy

3.9. Pricing Strategy in the Creative Sector

3.9.1. Types of Pricing Strategies
3.9.2. Advantages
3.9.3. Disadvantages

3.10. Operational Budgets

3.10.1. Tools of Strategic Planning
3.10.2. Elements Included in the Operational Budget
3.10.3. Development and Execution of the Operational Budget

Module 4. Futures Thinking: How to Transform Today from Tomorrow?

4.1. Futures Thinking Methodology

4.1.1. Futures Thinking
4.1.2. Benefits of Using This Methodology
4.1.3. The Role of the “Futurist” in the Creative Business

4.2. Signals of Change

4.2.1. The Signals of Change
4.2.2. Identifying Signals of Change
4.2.3. Interpreting the Signals

4.3. Types of Futures

4.3.1. Journey to the Past
4.3.2. The Four Types of Futures
4.3.3. Applying the Futures Thinking Methodology in Work

4.4. Future Forecasting

4.4.1. Searching for Drivers
4.4.2. How to Create a Future Forecast
4.4.3. How to Write a Future Scenario

4.5. Mental Stimulation Techniques

4.5.1. Past, Future, and Empathy
4.5.2. Facts vs. Experience
4.5.3. Alternative Paths

4.6. Collaborative Forecasting

4.6.1. The Future as a Game
4.6.2. Future Wheel
4.6.3. The Future from Different Perspectives

4.7. Epic Victories

4.7.1. From Discovery to Innovation Proposal
4.7.2. The Epic Victory
4.7.3. Equity in the Future Game

4.8. Preferred Futures

4.8.1. The Preferred Future
4.8.2. Techniques
4.8.3. Working Backwards from the Future

4.9. From Prediction to Action

4.9.1. Future Images
4.9.2. Future Artifacts
4.9.3. Roadmap

4.10. SDGs. A Global and Multidisciplinary Vision of the Future

4.10.1. Sustainable Development as a Global Goal
4.10.2. Managing Human Beings in Nature
4.10.3. Social Sustainability

Module 5. Consumer or User Management in Creative Businesses

5.1. The User in the Current Context

5.1.1. Consumer Change in Recent Times
5.1.2. The Importance of Research
5.1.3. Trend Analysis

5.2. Strategy with the Focus on the Individual

5.2.1. Human Centric Strategy
5.2.2. Keys and Benefits of Being Human Centric
5.2.3. Success Stories

5.3. Data on the Human Centric Strategy

5.3.1. Data on the Human Centric Strategy
5.3.2. The Value of the Data
5.3.3. 360º View of the Customer

5.4. Implementation of the Human Centric Strategy in the Creative Industry

5.4.1. Transformation of Dispersed Information into Customer Knowledge
5.4.2. Opportunity Analysis
5.4.3. Maximization Strategies and Initiatives

5.5. Human Centric Methodology

5.5.1. From Research to Prototyping
5.5.2. Double Diamond Model: Process and Phases
5.5.3. Tools

5.6. Design Thinking

5.6.1. Design Thinking
5.6.2. Methodology
5.6.3. The Techniques and Tools of Design Thinking

5.7. Brand Positioning in the User’s Mind

5.7.1. Positioning Analysis
5.7.2. Typology
5.7.3. Methodology and Tools

5.8. User Insights in Creative Businesses

5.8.1. Insights and their Importance
5.8.2. Customer Journey and the Relevance of the Journey Map
5.8.3. Research Techniques

5.9. The User Profile (Archetypes and Buyer Persona)

5.9.1. Archetypes
5.9.2. Buyer Persona
5.9.3. Methodology of Analysis

5.10. Research Resources and Techniques

5.10.1. Techniques in Context
5.10.2. Visualization and Creation Techniques
5.10.3. Voice Contrast Techniques

Module 6. Creative Branding: Communication and Management of Creative Brands

6.1. Brands and Branding

6.1.1. The Brands
6.1.2. The Evolution of Branding
6.1.3. Positioning, Brand Personality, Notoriety

6.2. Brand Building

6.2.1. Marketing Mix
6.2.2. Brand Architecture
6.2.3. Brand Identity

6.3. Brand Expression

6.3.1. Graphic Identity
6.3.2. Visual Expression
6.3.3. Other Elements that Reflect the Brand

6.4. Communication

6.4.1. Focuses
6.4.2. Brand Touchpoints
6.4.3. Communication Techniques and Tools

6.5. Branded Content

6.5.1. From Brands to Entertainment Platforms
6.5.2. The Rise of Branded Content
6.5.3. Connecting with the Audience through Unique Storytelling

6.6. Visual Storytelling

6.6.1. Brand Analysis
6.6.2. Creative Advertising Concepts
6.6.3. Creative Selling

6.7. Customer Experience

6.7.1. Customer Experience (CX)
6.7.2. Customer Journey
6.7.3. Brand Alignment and CX

6.8. Strategic Planning

6.8.1. Objectives
6.8.2. Identification of Audiences and Insights
6.8.3. Strategy Design

6.9. Performance

6.9.1. Briefing
6.9.2. Tactics
6.9.3. Production plan

6.10. Evaluation

6.10.1. What to Evaluate?
6.10.2. How to Evaluate? (Measurement Tools)
6.10.3. Results Reports

Module 7. Leadership and Innovation in Creative Industries

7.1. Creativity Applied to Industry

7.1.1. Creative Expression
7.1.2. Creative Resources
7.1.3. Creative Techniques

7.2. The New Innovative Culture

7.2.1. The Context of the Innovation
7.2.2. Why does Innovation Fail?
7.2.3. Academic Theories

7.3. Innovation Dimensions and Levers

7.3.1. The Plans or Dimensions of Innovation
7.3.2. Attitudes for Innovation
7.3.3. Intrapreneurship and Technology

7.4. Constraints and Obstacles to Innovation in the Creative Industry

7.4.1. Personal and Group Restrictions
7.4.2. Social Constraints and Organizations
7.4.3. Industrial and Technological Restrictions

7.5. Closed Innovation and Open Innovation

7.5.1. From Closed Innovation to Open Innovation
7.5.2. Practical Classes to Implement Open Innovation
7.5.3. Experiences of Open Innovation in Companies

7.6. Innovative Business Models in Creative Industries

7.6.1. Business Trends in the Creative Economy
7.6.2. Study Cases
7.6.3. Sector Revolution

7.7. Leading and Managing an Innovation Strategy

7.7.1. Boosting Adoption
7.7.2. Leading the Process
7.7.3. Portfolio Maps

7.8. Financing Innovation

7.8.1. CFO: Venture Capital Investor
7.8.2. Dynamic Financing
7.8.3. Response to the Challenges

7.9. Hybridization: Innovating in the Creative Economy

7.9.1. Intersection of Sectors
7.9.2. Generation of Disruptive Solutions
7.9.3. The Medici Effect

7.10. New Creative and Innovative Ecosystems

7.10.1. Generation of Innovative Environments
7.10.2. Creativity as a Lifestyle
7.10.3. Ecosystems

Module 8. Digital Transformation in the Creative Industry

8.1. Digital Future of the Creative Industry

8.1.1. Digital Transformation
8.1.2. Situation of the Sector and its Comparison
8.1.3. Future Challenges

8.2. Forth Industrial Revolution

8.2.1. Industrial Revolution
8.2.2. Application
8.2.3. Impacts

8.3. Digital Enablers for Growth

8.3.1. Operational Effectiveness, Acceleration and Improvement
8.3.2. Continuous Digital Transformation
8.3.3. Solutions and Services for the Creative Industries

8.4. The Application of Big Data to the Enterprise

8.4.1. Data Value
8.4.2. Data in Decision-Making
8.4.3. Data Driven Company

8.5. Cognitive Technology

8.5.1. AI and  Digital Interaction
8.5.2. IoT and Robotics
8.5.3. Other Digital Training

8.6. Uses and Applications of Blockchain Technology

8.6.1. Blockchain
8.6.2. Value for the Creative Industry Sector
8.6.3. Transaction Versatility

8.7. Omnichannel and Transmedia Development

8.7.1. Impacts in the Sector
8.7.2. Challenge Analysis
8.7.3. Evolution

8.8. Entrepreneurship Ecosystems

8.8.1. The Role of Innovation and Venture Capital
8.8.2. The Start-up Ecosystem and the Stakeholders that Comprise It
8.8.3. How to Maximize the Relationship between the Creative Stakeholder and the Start-up

8.9. New Disruptive Business Models.

8.9.1. Marketing-Based (Platforms and Marketplaces)
8.9.2. Service-Based (Freemium, Premium or Subscription Models)
8.9.3. Community-Based (From Crowdfunding, Social Media or Blogging)

8.10. Methodologies to Promote a Culture of Innovation in the Creative Industries

8.10.1. Blue Ocean Innovation Strategy
8.10.2. Lean Star-Up Innovation Strategy
8.10.3. Agile Innovation Strategy

Module 9. New Digital Marketing Strategies

9.1. Technology and Audiences

9.1.1. Digital Strategy and Differences between User Types
9.1.2. Target Audience, Exclusionary Factors and Generations
9.1.3. The Ideal Costumer Profile (ICP) and Buyer Persona

9.2. Digital Analytics for Diagnostics

9.2.1. Analytics prior to the Digital Strategy
9.2.2. Moment 0
9.2.3. KPIs and Metrics, Typologies, Classification according to Methodologies

9.3. E-entertainment: The Impact of E-Commerce in the Entertainment Industry

9.3.1. E-commerce, Typologies and Platforms
9.3.2. The Importance of Web Design: UX and UI
9.3.3. Optimization of Online Space: Minimum Requirements

9.4. Social Media and Influencer Marketing

9.4.1. Impact and Evolution of Network Marketing
9.4.2. Persuasion, Keys to Content and Viral Actions
9.4.3. Planning Social Marketing and Influencer Marketing Campaigns

9.5. Mobile Marketing

9.5.1. Mobile User
9.5.2. Web Mobile and Apps
9.5.3. Mobile Marketing Actions

9.6. Advertising in Online Environments

9.6.1. Advertising in RRSS and Objectives of the Social Ads
9.6.2. The Conversion Funnel or Purchase Funnel: Categories
9.6.3. Social Ads Platforms

9.7. The Inbound Marketing Methodology

9.7.1. Social Selling, Key Pillars and Strategy
9.7.2. The CRM Platform in a Digital Strategy
9.7.3. Inbound Marketing or Attraction Marketing: Actions and SEO

9.8. Automization of Marketing

9.8.1. Email Marketing and Email Typology
9.8.2. Email Marketing Automation, Applications, Platforms and Advantages
9.8.3. The Emergence of Bot & Chatbot Marketing: Typology and Platforms

9.9. Data Management Tools

9.9.1. CRM in Digital Strategy, Typologies and Applications, Platforms and Trends
9.9.2. Big Data: Big Data, Business Analytics and Business Intelligence
9.9.3. Big Data, Artificial Intelligence and Data Science

9.10. Measuring Profitability

9.10.1. ROI: the Definition of Return on Investment and ROI vs. ROAS
9.10.2. ROI Optimization
9.10.3. Key Metrics

Module 10. Entrepreneurship in the Creative Industries

10.1. The Entrepreneurial Project

10.1.1. Entrepreneurship, Types and Life Cycle
10.1.2. Entrepreneur Profile
10.1.3. Topics of Interest for Entrepreneurship

10.2. Personal Leadership

10.2.1. Self-Knowledge
10.2.2. Entrepreneurial Skills
10.2.3. Development of Entrepreneurial Leadership Skills and Abilities

10.3. Identification of Innovative and Entrepreneurial Opportunities

10.3.1. Analysis of Megatrends and Competitive Forces
10.3.2. Consumer Behavior and Demand Estimation
10.3.3. Evaluation of Business Opportunities

10.4. Business Idea Generation in the Creative Industry

10.4.1. Tools for the Generation of Ideas: Brainstorming, Mind Mapping, Drawstorming, etc
10.4.2. Value Proposition Design: CANVAS, 5 w
10.4.3. Development of the Value Proposition

10.5. Prototyping and Validation

10.5.1. Prototype Development
10.5.2. Validation
10.5.3. Prototyping Adjustments

10.6. Business Model Design

10.6.1. The Business Model
10.6.2. Methodologies for the Creation of Business Models
10.6.3. Business Model Design for Proposed Idea

10.7. Team Leadership

10.7.1. Team Profiles according to Temperaments and Personality
10.7.2. Team Leadership Skills
10.7.3. Teamwork Methods

10.8. Cultural Markets

10.8.1. Nature of Cultural Markets
10.8.2. Types of Cultural Markets
10.8.3. Identification of Local Cultural Markets

10.9. Personal Marketing and Branding Plan

10.9.1. Projection of the Personal and Entrepreneurial Project
10.9.2. Short- and Medium-Term Strategic Plan
10.9.3. Variables for Measuring Success

10.10. Sales Pitch

10.10.1. Project Presentation for Investors
10.10.2. Development of Attractive Presentations
10.10.3. Development of Effective Communication Skills

Module 11. Leadership, Ethics, and Corporate Social Responsibility

11.1. Globalization and Governance

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in the Corporate Governance Framework

11.2. Leadership

11.2.1. Leadership. A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management

11.3. Cross-Cultural Management

11.3.1. Cross-Cultural Management Concept
11.3.2. Contributions to Knowledge of National Cultures
11.3.3. Diversity Management

11.4. Management and Leadership Development

11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today’s Leader

11.5. Business Ethics

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility

11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools

11.8.1. CSR: Corporate Social Responsibility (CSR)
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. CSR Tools and Standards

11.9. Multinationals and Human Rights

11.9.1. Globalization, Multinational Corporations and Human Rights
11.9.2. Multinational Corporations and International Law
11.9.3. Legal Instruments for Multinationals in the Area of Human Rights

11.10. Legal Environment and Corporate Governance

11.10.1. International Rules on Importation and Exportation
11.10.2. Intellectual and Industrial Property
11.10.3. International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Performance Management

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models
12.4.2. Talent Identification, Training and Development
12.4.3. Loyalty and Retention
12.4.4. Proactivity and Innovation

12.5. Motivation

12.5.1. The Nature of Motivation
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High-Performance Teams

12.6.1. High-Performance Teams: Self-Managed Teams
12.6.2. Methodologies for the Management of High-Performance Self-Managed Teams

12.7. Change Management

12.7.1. Change Management
12.7.2. Type of Change Management Processes
12.7.3. Stages or Phases in the Change Management Process

12.8. Negotiation and Conflict Management

12.8.1. Negotiation
12.8.2. Conflict Management
12.8.3. Crisis Management

12.9. Executive Communication

12.9.1. Internal and External Communication in the Corporate Environment
12.9.2. Communication Departments
12.9.3. The Person in Charge of Communication of the Company. The Profile of the Dircom

12.10. Productivity, Attraction, Retention and Activation of Talent

12.10.1. Productivity
12.10.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts
13.2.2. The Company’s Assets
13.2.3. The Company’s Liabilities
13.2.4. The Company’s Net Worth
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budget Model
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.5. Treasury Budget
13.4.6. Budget Monitoring

13.5. Financial Management

13.5.1. The Company’s Financial Decisions
13.5.2. Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Financial Administration Risk Management

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to Be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Table
13.6.5. The Working Capital Table

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing
13.7.2. Financial Products for Corporate Financing

13.8. Strategic Financing

13.8.1. Self-Financing
13.8.2. Increase in Equity
13.8.3. Hybrid Resources
13.8.4. Financing Through Intermediaries

13.9. Financial Analysis and Planning

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 14. Executive Management

14.1. General Management

14.1.1. The Concept of General Management
14.1.2. The Role of the CEO
14.1.3. The CEO and Their Responsibilities
14.1.4. Transforming the Work of Management

14.2. Manager Functions: Organizational Culture and Approaches
14.3. Operations Management

14.3.1. The Importance of Management
14.3.2. Value Chain
14.3.3. Quality Management

14.4. Public Speaking and Spokesperson Education

14.4.1. Interpersonal Communication
14.4.2. Communication Skills and Influence
14.4.3. Communication Barriers

14.5. Personal and Organizational Communications Tools

14.5.1. Interpersonal Communication
14.5.2. Interpersonal Communication Tools
14.5.3. Communication in the Organization
14.5.4. Tools in the Organization

14.6. Communication in Crisis Situations

14.6.1. Crisis
14.6.2. Phases of the Crisis
14.6.3. Messages: Contents and Moments

14.7. Preparation of a Crisis Plan

14.7.1. Analysis of Possible Problems
14.7.2. Planning
14.7.3. Adequacy of Personnel

14.8. Emotional Intelligence

14.8.1. Emotional Intelligence and Communication
14.8.2. Assertiveness, Empathy and Active Listening
14.8.3. Self-Esteem and Emotional Communication

14.9. Personal Branding

14.9.1. Strategies for Personal Brand Development
14.9.2. Personal Branding Laws
14.9.3. Tools for Creating Personal Brands

14.10. Leadership and Team Management

14.10.1. Leadership and Leadership Styles
14.10.2. Leader Capabilities and Challenges
14.10.3. Managing Change Processes
14.10.4. Managing Multicultural Teams

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