Internship program Copywriting

Copywriting has become one of the most in-demand professions today, driven by the growing importance of digital businesses. It involves writing advertising texts designed to persuade consumers and motivate them to take action (such as purchasing a product). Among its advantages, its ability to strengthen brand identity and create emotional connections with consumers stands out. In this way, this technique helps increase brand loyalty and customer preferences. In response to this demand, TECH offers a university program that will allow students to master the most advanced writing techniques to build stronger connections with their audience. This program includes an intensive 3-week stay in a prestigious company, providing students with hands-on experience in the field.

University certificate

Duration

3 weeks

Modality

On-site

Schedule

At your own pace

Exams

Online

Start date

Credits

4 ECTS

Price

See price

With this Practical Training you will take a definitive step in your career.”

Introduction to the Program

This Internship program will allow you to incorporate the most advanced strategies into your daily practice, clearly communicating the value proposition of businesses and capturing the interest of the public”

In the digital age, there is a constant flood of online content, making it increasingly difficult for businesses to stand out and capture the attention of their target audience. In this context, copywriters play a key role in organizations by generating creative and innovative content that helps them differentiate themselves from the competition. These specialists conduct thorough research on audience needs, allowing them to create persuasive messages aligned with their desires. However, these experts need to stay at the forefront of the latest trends in this field in order to produce engaging content. To address this need, TECH offers an Internship program that will allow them to learn all the latest innovations in Copywriting.

This university qualification includes an intensive 120-hour stay at a top-level company. There, students will join a team of high-level specialists and work on writing persuasive texts for multiple platforms. In this way, graduates will apply the most innovative persuasion techniques to their daily practice, connecting with the minds of consumers. Additionally, they will create creative content for publishing on social media and websites. In this context, students will gain skills in conducting effective market analysis and using that information to create more relevant messages.

During the in-person stay, students will be supported by an assigned tutor, who will ensure that the training requirements are met. This academic opportunity will enable graduates to immediately access the most competitive positions in the field of Copywriting.

Enjoy an intensive 3-week stay in a prestigious center and update yourself on the latest procedures to grow professionally”

Teaching Objectives

Thanks to this curriculum, graduates will develop persuasive writing skills that influence readers' decision-making. To achieve this, they will apply techniques such as creating attention-grabbing headlines, building convincing arguments, and optimizing content for SEO. Additionally, professionals will conduct effective research on the target audience to identify their needs and adapt messages to their desires. In this sense, specialists will be highly trained to write across a variety of channels (including social media) and adjust tone as necessary.

A qualification that will help you acquire the most sought-after skills in the job market where Copywriting professionals thrive”

General Objectives

Offer a wide and extensive learning of the copywriter's profession in its different facets
Introduce the different areas in which Copywriting can be applied: web pages, advertisements, launches or for content marketing
Offer a profound study system for the creation of branding of a brand with the Verbal Identity Manual
Offer a complete study about psychology, neuromarketing and neurocopywriting
Acquire in-depth knowledge about the relationship between language, persuasion, emotion, and benefit
Instruct Copywriting experts to be able to make a content plan and write for any of today's major social networks
Qualify experts in customer service management, internal communication and B2B and B2C customer acquisition strategies
Offer the tools to know how to carry out a sales funnel from start to finish
Offer the tools to know how to develop a digital pitch
Instruct persuasive writing for blog articles, video scripts, podcast scripts, etc

Specific Objectives

Develop the skills a copywriter needs
Write effective headlines
Learn how to professionally curate content
Learn how to increase sales with authority and confidence
Manage a brand's verbal universe
Learn how to manage and write all the messages involved in the customer's online experience
Manage the real-time results of the different phases of the launch and act accordingly
Design a service catalog

You will develop skills to write persuasive texts that generate interest, arouse emotions, and motivate action”

Internship Program in Copywriting

Copywriting, or persuasive writing, not only conveys information but also creates an emotional connection with the audience, driving decisions and generating concrete results. Based on this premise, TECH has designed this Internship Program in Copywriting, which offers a comprehensive approach combining theory, practice, and advanced tools to prepare experts in creating effective content. Through this hands-on experience, professionals will learn to write in an engaging and strategic way, tailoring the content to the audience’s needs and maximizing the results of each campaign. Additionally, the program will emphasize SEO writing techniques, storytelling, and creating messages that capture users’ attention and motivate them to act. Finally, aspects such as adapting messages based on the medium (social media, landing pages) and audience analysis will be covered to maximize the effectiveness of the content. All of this will equip graduates with the knowledge and skills needed to develop persuasive communication campaigns optimized for multiple digital platforms.

In-person Internship in Copywriting

This innovative postgraduate program includes in-person internships, which are a crucial part of the learning experience as they allow professionals to apply the knowledge acquired in real-world situations. During these sessions, participants will work on content creation projects, writing persuasive texts for various platforms such as social media, blogs, and advertisements. In this regard, the internships provide a dynamic environment where participants can receive direct feedback from experts in the field, allowing them to refine their skills and improve their ability to develop effective copywriting strategies. Best practices for persuasive writing will be discussed, utilizing psychological techniques to capture consumers' attention and guide them toward action. Finally, a deep analysis of copywriting strategies will be conducted to create content that is not only appealing but also easily found in search engines. Ultimately, this qualification will provide the ideal tools for graduates to adapt to the current environment.