TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The Postgraduate certificate in Digital Marketing Analytics is an exceptional program that challenges the professional by directing their attention to success in this competitive environment based on the possibilities offered by business intelligence tools in the design of digital marketing strategies. It is a program that has been structured in such a way that the student not only acquires all the knowledge and skills they need, but also presents a unique and stimulating experience that will take them to the top of their professional capacity, becoming a key figure in any company today.

Understanding the meaning of web analytics, delving into its history and functionality will open many career doors. Don't hesitate and study this TECH program NOW!" 

Syllabus

The Postgraduate certificate in Digital Marketing Analytics at TECH Global University is an intensive program that prepares students to face challenges and strategic decisions in the corporate environment with business intelligence tools, that is, data management. Therefore, the content of the program is designed to make use of the possible applications of

Business Intelligence (BI) in the company for successful strategic decision making. 

Throughout 150 hours of preparation, the student analyzes a multitude of practical cases through individual work and teamwork. It is, therefore, an authentic immersion in real business situations. 

In this way, this Postgraduate certificate deals in depth with the most important aspects related to digital marketing and the usability of the tool of choice for web analysts worldwide: Google Analytics. All this from a disruptive, complete and up-to-date perspective, focused on solving the real needs of the business world. It is designed to train professionals with a strategic, international and innovative approach. 

A syllabus fully designed for the student, focused on their professional improvement, preparing them to achieve excellence. A program that understands both the needs of the student and the company, through innovative content based on the latest trends, supported by the best educational methodology and an exceptional faculty. 
This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Digital Marketing Analytics 

Where, when and how is it taught?

TECH offers its students the possibility of taking this program completely online. Throughout the six weeks of training, they will be able to access all the program contents at any time, allowing them to self-manage their own study time.

Module 1. Digital Marketing Analytics 

1.1. Web Analytics

1.1.1. Web Analytics Use
1.1.2. History
1.1.3. Applicable Methodology

1.2. Google Analytics 

1.2.1. About Google Analytics
1.2.2. Metrics vs. Dimension
1.2.3. Measurement Objectives

1.3.  Reports 

1.3.1. Basic Metrics
1.3.2. Advanced Metrics or KPIs (Key Performance Indicators)
1.3.3. Conversions

1.4. Dimensions

1.4.1. Campaign/Keyword
1.4.2. Source/Media
1.4.3. Contents

1.5. Universal Analytics vs. Google Analytics 4 

1.5.1. UA Differences vs. GA4
1.5.2. Advantages and Limitations
1.5.3. Use of UA and GA4 Tools

1.6. Setting up Google Analytics 

1.6.1. Installation and Integration
1.6.2. Structure of Universal Analytics: Accounts, Properties and Views
1.6.3. Conversion Goals and Funnels

1.7. Reports 

1.7.1. Real-Time Analytics
1.7.2. Audience Analytics
1.7.3. Purchase Analytics
1.7.4. Behavior Analytics
1.7.5. Conversion Analytics

1.8. Advanced Reports

1.8.1. Panels
1.8.2. Personalized Reports
1.8.3. APIs

1.9. Segments 

1.9.1. Difference between Segment and Filter
1.9.2. Types of Segments: Predefined/Customized
1.9.3. Remarketing

1.10. Digital Analytics 

1.10.1. Measurement
1.10.2. Implementation
1.10.3. Conclusions

Learn how to establish a functional environment to get to know the user and the way they interact with the web with the keys that only the teachers of this Postgraduate certificate will provide you"