Take responsibility for a team and manage the Audiovisual Production process"

In this Postgraduate certificate, the student will have the opportunity to know and approach all the fundamental aspects to elaborate an audiovisual product, such as the script, the recording, the sets, the professionals, the cast, the budget, the post-production and editing. This will add quality to your curriculum, but also to your way of working, by offering you the best information at the moment on all phases of Audiovisual Production.
 
On the other hand, they will be able to know the distribution channels, marketing and dissemination of a work. In this regard, one of the most important today is Netflix, an online platform that started with a limited catalog and now produces and distributes its own series, documentaries and original formats. Similarly, it is important to understand the reach of the Internet, facilitating public access to different works. In addition, the agenda does not neglect film festivals, as relevant media for the exhibition of the works with the best international reviews.

At the end of the program, the student, as a developer and designer of video games, will be able to use social networks for film promotion and the work plan for a work of any kind.

Netflix completely changed the way we consume audiovisual content"

This Postgraduate certificate in Audiovisual Production contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• Practical cases studies are presented by experts in Design
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis is placed on innovative methodologies in Audiovisual Production
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

An Audiovisual Production requires a strategic approach to manage resources and human resources"

It includes, in its teaching staff, professionals belonging to the field of design, who bring to this program the experience of their work, as well as recognized specialists from prestigious societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations.

The design of this program focuses on Problem-Based Learning, through which the student must try to solve the different professional practice situations that arise throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Know the legal framework and legislation that articulates the Audiovisual Production sector"

Analyze executive production strategies in the development and subsequent distribution of audiovisual projects"

The content of this Postgraduate certificate is designed to help students learn about all aspects of Audiovisual Production. In this way, the course will begin by identifying the teams involved in each stage, the administration of economic resources, the layout of the set, etc. As a result, the professional will see his or her career options expand, whether in the field of television or in companies that develop productions for the cinema or the small screen.

Audiovisual Production involves creativity when it comes to finding solutions to incidents during filming"

Module 1. Audiovisual Production 

1.1. Audiovisual Production 

1.1.1. Introductory Concepts 
1.1.2. The Audiovisual Industry 

1.2. The Production Equipment 

1.2.1. Professionals 
1.2.2. The Producer and the Script 

1.3. The Audiovisual Project 

1.3.1. Project Management 
1.3.2. Evaluation of a Project 
1.3.3. Presentation of Projects 

1.4. Production and Financing Modalities 

1.4.1. Financing of Audiovisual Production 
1.4.2. Modes of Audiovisual Production 
1.4.3. Resources for Pre-Financing 

1.5. The Production Team and the Script Breakdown 

1.5.1. The Production Equipment 
1.5.2. The Breakdown of the Script 

1.6. The Shooting Locations 

1.6.1. Locations 
1.6.2. Scenery 

1.7. Casting and Filming Contracts 

1.7.1. Casting 
1.7.2. Casting 
1.7.3. Contracts, Rights and Insurance 

1.8. The Work Plan and the Budget of the Audiovisual Work 

1.8.1. Work Plan 
1.8.2. The Budget 

1.9. Production in Filming or Recording 

1.9.1. Preparation for Filming 
1.9.2. Filming Equipment and Means 

1.10. Post-Production and the Final Assessment of the Audiovisual Work

1.10.1. Editing and Post-Production 
1.10.2. Balance Sheet and Operations

Module 2. Management and Promotion of Audiovisual Products 

2.1. Audiovisual Distribution  

2.1.1. Introduction 
2.1.2. Distribution Players 
2.1.3. Marketing Products 
2.1.4. The Fields of Audiovisual Distribution  
2.1.5. National Distribution 
2.1.6. International Distribution 

2.2. Distribution Companies   

2.2.1. Organizational Structures 
2.2.2. Negotiation of the Distribution Contract 
2.2.3. International Customers 

2.3. Operating Windows, Contracts and International Sales  

2.3.1. Operating Windows 
2.3.2. International Distribution Contracts 
2.3.3. International Sales 

2.4. Film Marketing  

2.4.1. Film Marketing 
2.4.2. The Film Production Value Chain 
2.4.3. Advertising Media at the Service of Promotion 
2.4.4. Launching Tools 

2.5. Market Research in Film  

2.5.1. Introduction 
2.5.2. Preproduction stage 
2.5.3. Post-production Stage 
2.5.4. Commercialization Stage 

2.6. Social Networks and Film Promotion  

2.6.1. Introduction 
2.6.2. Promises and Limits of Social Networking  
2.6.3. Objectives and Their Measurement 
2.6.4. Promotion Calendar and Strategies  
2.6.5. Interpreting What Networks Are Saying

2.7. Audiovisual Distribution on the Internet I  

2.7.1. The New World of Audiovisual Distribution 
2.7.2. The Internet Distribution Process 
2.7.3. Products and Possibilities in the New Scenario 
2.7.4. New Distribution Modes 

2.8. Audiovisual Distribution on the Internet II    

2.8.1. Keys to the New Scenario 
2.8.2. The Dangers of Internet Distribution 
2.8.3. Video on Demand (VOD) as a New Window for Distribution 

2.9. New Spaces for Distribution  

2.9.1. Introduction 
2.9.2. The Netflix Revolution 

2.10. Film Festivals 

2.10.1. Introduction 
2.10.2. The Role of Film Festivals in Distribution and Exhibition

This Postgraduate certificate will open the doors to participate in productions of great relevance in the market”