TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The Postgraduate certificate in New Communication Channels in Fashion, Beauty and Luxury is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.    

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.

The focus is on enhancing your skills so that you are able to create content based on the most successful techniques proven to work in the fashion and beauty industry"

Syllabus

The contents of this Postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.

Throughout the syllabus, the new communication channels and their importance in the fashion and beauty sector will be discussed and analyzed. Among them, we will delve especially in social networks, specifically in LinkedIn, as a means to create a professional profile, Twitter to create short and high impact content, YouTube, as a channel to give prominence to the video and the revolutionary TikTok and its contribution to the fashion industry. 

A journey that will take students to learn in depth the keys to establish a prosperous relationship with those who are the new opinion leaders: the influencers. Thus, the communication professional will know how to take advantage of the high degree of authority that these personalities have in the sector and will know how to optimally redirect the public to the company. 

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This way we make sure that this program is fully compatible with your personal and professional life. So that you never lose motivation.  

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.   

You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process.  

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module: 

Module 1. New Communication Channels: Social Networks & YouTube

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in New Communication Channels in Fashion, Beauty and Luxury completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. New Communication Channels: Social Networks & YouTube   

1.1. Influence and Other Power Strategies in the New Digital Channels 

1.1.1 Power Strategies Linked to Fashion Communication 
1.1.2 Influence in the Field of Social Networking 
1.1.3 Managing the New Digital Leaders: Fashion Influencers 

1.2. The Choice of Communication Channel: Forrester Research Theory

1.2.1 The New Public Opinion: Addressing the Masses One at a Time 
1.2.2 What Is the ForresterTheory?
1.2.3 Application of Forrester Research Theory to the Fashion Industry 

1.3. The Power of Audiovisual Language and Nonverbal Communication 

1.3.1 The Growing Market Share of Non-Verbal Communication 
1.3.2 The Impact of the Audiovisual Message in Fashion
1.3.3 Composition of the Photographic Discourse in Social Networks 

1.4. Evolution and Functioning of Social Networks in the Fashion Industry 

1.4.1 Stages of the Emergence and Evolution of the Internet 
1.4.2 The Multichannel Strategy in Fashion Social Networks 
1.4.3 What Is a Social Network? Differences with Traditional Channels

1.5. Facebook, the Big Database 

1.5.1 Transversal Communication 
1.5.2 Community Interest 
1.5.3 Facebook Presence Models 

1.6. Instagram, Much More Than Just Fashion Photos 

1.6.1 Emotional Messaging and Empathy Management 
1.6.2 The Intimacy of Everyday Life in Images 
1.6.3 Standing Out in the Most Important Social Network of Fashion 

1.7. Professional Content on LinkedIn

1.7.1 The Creation of the Personal Brand 
1.7.2 Cognitive Messages in a Fashion Brand. 
1.7.3 Managing Relationships with Competitors 

1.8. The Politicization of Twitter 

1.8.1 Impulsive and Omnidirectional Communication 
1.8.2 The Direct Message and the Creation of Content in 20 Characters 
1.8.3 The Impact of Headlines: From Depth to Lightness 

1.9. TikTok, Beyond Generation Z 

1.9.1 The Audiovisual Revolution and the Acceleration of the Makeover in a Slow Fashion Context 
1.9.2 Democratization in the Creation of Audiovisual Contents 
1.9.3 Fashion as a Newsworthy and Noticeable Fact

1.10. YouTube, as an Exponent of Audiovisual Content 

1.10.1 Expectation Management in Audiovisual Content Creation 
1.10.2 Map of Contents on YouTube about Fashion and Luxury 
1.10.3 New Trends in Public Opinion: The Microinfluencers  

A complete program that will take you through the knowledge you need to compete among the best"