University certificate
The world's largest school of business”
Introduction to the Program
The figure of the rigid, inflexible, and authoritarian manager has become obsolete. A new profile has emerged, one that is much more aligned with current trends and stands out for having technological knowledge, practicing active listening with employees, and being self-critical of their work”
Why Study at TECH?
TECH is the world's largest 100% online business school.
We are an elite business school. With a model of the highest standards. A world-class center for intensive managerial skills training.
Our high value proposition is shaking the foundations of traditional business schools. We have the best academic resources, a teaching staff made up of the most outstanding practicing professionals and the most demanding methodology. And all at a ground-breaking price"
TECH Global University
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Innovation |
We offer you an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the best international recognition:
"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system into our programs. In addition, our team received the "Entrepreneur Award" at the Expoelearning 2010 World Congress, the most important e-learning event in spanish-speaking countries.
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The Highest Standards |
Our admissions criteria are not economic. You don't need 100,000 USD to learn with us. However, to become a TECH graduate, we will push your intelligence and problem-solving skills to the limit. Our academic standards are set very high…
65% of TECH students successfully complete their studies
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Networking |
We offer you an incomparable environment to exchange knowledge and high-quality networking opportunities.
38.000 executives trained each year, 23 different nationalities
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Empowerment |
Grow hand in hand with the best, most prestigious and influential companies and professionals. We have developed strategic partnerships and a valuable network of contacts with major economic players both in Europe and America.
+500 collaborative agreements with leading companies
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Talent |
We offer you a space to exchange ideas, experiences and reflections among executives, professionals, entrepreneurs and opinion leaders.
150.000 alumni, 400 Annual e-seminars, 40 research groups
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Multicultural Context |
Share a unique experience with us. You will be studying in a multicultural context. In a program with a global vision.
+ 35 nationalities
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Learn with the best |
In the classroom, our teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context.
+3,000 professors, +20 nationalities, 53 % PhD degrees from prestigious universities
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Analytical Capability |
But above all, TECH explores students’ critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.
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Academic Excellence |
We offer you the best online learning methodology. We combine Relearning method (the most internationally recognized postgraduate learning methodology) with Harvard Business School's case studies. A complex balance of traditional and state-of-the-art methods within the most demanding academic framework.
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Economy of Scale |
We are the biggest. The TECH Group has a portfolio of over 1,500 postgraduate programs, and in the new economy, volume + technology = ground-breaking price.
We’re the best. Thanks to our rigorous methodology, our collaboration with Harvard Business School, and our outstanding faculty”
Syllabus
The Postgraduate certificate in Marketing Mix is a tailored program delivered 100 % online, allowing you to choose the time and place that best fits your availability, schedule, and interests.
This program is delivered over 1 month and aims to be a unique and stimulating experience that lays the foundation for your success in Marketing Mix analysis.
The content of the Postgraduate certificate in Marketing Mix is designed to foster the development of leadership competencies, enabling more rigorous decision-making in uncertain environments.
What you study is very important. The skills and competencies you acquire are fundamental. You won't find a more complete syllabus than this, trust us...”
Syllabus
The Postgraduate certificate in Marketing Mix at TECH Global University is a tailored program delivered 100 % online, allowing you to choose the time and place that best fit your availability, schedule, and interests.
A program that is delivered over 1 month , and is designed to be a unique and stimulating experience that lays the foundation for your success as a financial director.
The content of the Postgraduate certificate in Marketing Mix is designed to foster the development of leadership competencies, enabling more rigorous decision-making in uncertain environments.
Over 100 hours of training, students analyze numerous case studies through individual and team-based work. It therefore represents a genuine immersion in real business situations.
This Postgraduate certificate delves deeply into the techniques and intricacies of commercial management, along with a focus on marketing and branding. It is designed to train executives who understand Commercial Management and Marketing from a strategic, international, and innovative perspective.
A plan tailored for you, focused on your professional development and preparing you to achieve excellence in the analysis of the elements of the Marketing Mix. A program that understands your needs and those of your company, through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will give you the skills to solve critical situations in a creative and efficient way.
This Postgraduate certificate is delivered over 1 month and is divided into three modules:
Module 1. The Marketing Value Proposition
Module 2. Elements of the Marketing Mix
Module 3. Customer Satisfaction and Marketing Mix
Where, when, and how it is taught
This Postgraduate certificate is delivered over 1 month and is divided into three modules. You can complete it entirely online, including attending our virtual workshops and conferences.
Module 1. The Marketing Value Proposition
1.1. Marketing Mix Policies, Strategies, and Tactics
1.1.1. Positioning and Value Proposition
1.1.2. Marketing Mix Plan
Module 2. Elements of the Marketing Mix
2.1. Variables in the Marketing Mix
2.1.1. Product Management
2.1.2. Pricing Principles
2.1.3. Distribution Channel Management
2.1.4. Promotion and Sales Channels
2.2. New P’s of Marketing
2.2.1. Profitability
2.2.2. Management or Planning
2.2.3. Valuation and Processes
2.2.4. People and Experience
Module 3. Customer Satisfaction and Marketing Mix
3.1. Measuring Customer Satisfaction
3.1.1. Customer Satisfaction Research and Analysis
3.1.2. Loyalty Techniques
A unique, essential, and decisive educational experience to boost your professional development and make the final leap”
Postgraduate Certificate in Marketing Mix
In the competitive world of business, the Marketing Mix has become a fundamental tool for achieving success. Do you want to learn how to use it effectively and stand out in the market? Then the Postgraduate Certificate in Marketing Mix created by TECH Global University is the ideal program for you. Through this qualification, delivered in an online format, you will gain the necessary knowledge to understand and apply key strategies in the four fundamental areas: product, price, distribution, and promotion. Additionally, you will learn how to combine these variables in an intelligent and creative way to achieve exceptional results. All of this will be done through innovative methodologies that incorporate flexible scheduling, interactive immersion, a dynamic flow of topics, and continuous motivation from experts.
Become an expert in the Marketing Mix
Efficient distribution of your products or services is essential to reach customers effectively. Therefore, in this program, you will analyze different distribution channel options and how to select the most suitable ones for your business. You will also learn how to set competitive prices, considering factors such as costs, demand, and customer value perception. Finally, you will learn how to identify opportunities, conduct market research, and design unique value propositions that differentiate you from the competition. Want to learn more? Make the decision and enroll today. We look forward to having you!