The best opportunity to become an expert in managing the information product of a communication company is in this qualification, are you going to let it pass you by?” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This Postgraduate diploma in Media and Information Product Management is developed over 6 months through a 100% online modality, accessible from any device and without schedules. In this way, the graduate will be able to continue working and balance it perfectly with the course of this qualification. 

An in-depth understanding of the effectiveness of commercial and advertising communication will give you the keys to develop more effective campaigns aimed at achieving better results” 

Syllabus

This Postgraduate diploma in Media and Information Product Management has been designed by the teaching team following the criteria of quality and relevance imposed by TECH and its pedagogical methodology. 

That is why the graduate will find in this qualification a content developed through the Relearning guidelines: the most important concepts and terms are reiterated throughout the syllabus. In this way, the specialist does not have to invest extra time in memorizing, but the acquisition of knowledge takes place in a natural and progressive way. Additionally, this methodology guarantees the durability of the concepts for a longer period of time. 

A 100% online course, created with the objective that the graduate can improve the professional qualities that will allow them to access the prestigious position they have always dreamed of and perfectly compatible with their professional life. 

This Postgraduate diploma in Media and Information Product Management is developed over 6 months and is divided into 4 modules:  

Module 1. Communication Methods
Module 2. Information Product Management
Module 3. Market and Communication Environments 
Module 4. Market and Customer Management

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Media and Information Product Management completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Media

1.1. Introduction to the Media 

1.1.1. What is the Media? 
1.1.2. Characteristics of the Media 
1.1.3. Media Utility 

1.2. Press 

1.2.1. Introduction and Brief History of the Media 
1.2.2. Main Features 
1.2.3. From Paper to Digital 

1.3. Radio 

1.3.1. Introduction and Brief History of the Media 
1.3.2. Main Features 

1.4. Television 

1.4.1. Introduction and Brief History of the Media 
1.4.2. Traditional Television 
1.4.3. New Forms of Television Consumption 

1.5. Social Networks as a Means of Communication 

1.5.1. The Network as a New Communication Environment 
1.5.2. Communicative Possibilities of Social Networks 

1.6. New Platforms and Devices 

1.6.1. A Multi-Screen Environment 
1.6.2. Second Television Screens 
1.6.3. The Multitasker Consumer 

1.7. Glocalization 

1.7.1. Local Media 
1.7.2. Proximity Journalism 

1.8. Effects of the Media 

1.8.1. Efficiency of Commercial and Advertising Communication
1.8.2. Theories on the Effects of the Media 
1.8.3. Social and Co-creation Models

1.9. Media Convergence 

1.9.1. A New Media Ecosystem 
1.9.2. Convergence Culture 

1.10. User-Generated Content 

1.10.1. From Consumer to Prosumer 
1.10.2. Participatory Culture 
1.10.3. Collective Intelligence 

Module 2. Information Product Management 

2.1. Information Product Definition 

2.1.1. Concept 
2.1.2. Features 
2.1.3. Types 

2.2. Information Product Development Process 

2.2.1. Phases of Information Production 
2.2.2. Agenda Setting

2.3. Strategies for Launching New Information Products

2.3.1. Tangible Strategies 
2.3.2. Intangible Strategies 
2.3.3. Product Portfolio Strategy 

2.4. Competitor Strategy Study 

2.4.1. Benchmarking 
2.4.2. Types of Benchmarking 
2.4.3. Advantages 

2.5. Information Product Portfolio Innovation Process 

2.5.1. Transmedia Narratives 
2.5.2. Fan Phenomenon 

2.6. Innovation in Strategic Positioning  

2.6.1. Gamification 
2.6.2. New Narrative World 

2.7. Journalistic Documentation 

2.7.1. Essential Guides to Cultural Journalism Documentation 
2.7.2. Historical Documentation 
2.7.3. Current Documentation 
2.7.4. The Raging News 

2.8. Designing and Planning an Online Reputation Plan 

2.8.1. Overview of the Main Social Media in Spain
2.8.2. Brand Reputation Plan. General metrics, ROI, and Social CRM
2.8.3. Online Crisis and Reputational SEO

2.9. The Importance of Communication in Today’s Organizations 

2.9.1. Mechanisms and Systems for Communication with the Media 
2.9.2. Errors in Organizational Communication 

2.10. Inbound Marketing 

2.10.1. Effective Inbound Marketing
2.10.2. The Benefits of Inbound Marketing 
2.10.3. Measuring the Success of Inbound Marketing

Module 3. Market and Communication Environments 

3.1. Company’s Macro-Environment 

3.1.1. Concept of Macro-Environment 
3.1.2. Macro-Environment Variables 

3.2. The Company's Micro-Environment 

3.2.1. Approach to the Concept of Micro-Environment
3.2.2. Actors in the Micro-Environment 

3.3. New Competitive Environment 

3.3.1. Technological Innovation and Economic Impact 
3.3.2. Knowledge Society 
3.3.3. The New Consumer Profile 

3.4. Knowing the Market and the Consumer 

3.4.1. Open Innovation 
3.4.2. Competitive Intelligence 
3.4.3. Competitive Economy  

3.5. The Market and Audiences 

3.5.1. Profile of Media Users 
3.5.2. Audience Fragmentation 

3.6. Developing the Marketing Plan 

3.6.1. Marketing Plan Concept 
3.6.2. Situation Analysis and Diagnosis 
3.6.3. Strategic Marketing Decisions 
3.6.4. Operative Marketing Decisions 

3.7. Market Segmentation 

3.7.1. Market Segmentation Concept 
3.7.2. Utility and Requirements of Segmentation 
3.7.3. Consumer Market Segmentation 
3.7.4. Industrial Market Segmentation 
3.7.5. Segmentation Strategies 
3.7.6. Segmentation Based on Marketing - Mix Criteria

3.8. Competitive Positioning  

3.8.1. Positioning Concept on the Market 
3.8.2. The Positioning Process

3.9. Commercial Segmentation 

3.9.1. Analysis of Distribution Channels, Sales Areas and Products
3.9.2. Preparing Commercial Areas
3.9.3. Implementing the Visiting Plan

3.10. Corporate Social Responsibility 

3.10.1. Social Commitment 
3.10.2. Sustainable Organizations 
3.10.3. Business Ethics

Module 4. Market and Customer Management 

4.1. Marketing Management 

4.1.1. The Concept of Marketing Management   
4.1.2. New Trends in Marketing 
4.1.3. A New Marketplace: Consumer and Business Capabilities 
4.1.4. Holistic MK Orientation 
4.1.5. Update on the 4 Ps of Marketing 
4.1.6. Marketing Management Tasks 

4.2. Relationship Marketing

4.2.1. Concept of Marketing Relations 
4.2.2. The Customer as an Asset of the Company 
4.2.3. CRM as a Relationship Marketing Tool 

4.3. Data Base Marketing 

4.3.1. Data Base Marketing Applications 
4.3.2. Information Sources 

4.4. Types of Buying Behavior 

4.4.1. The Process in Purchasing Decisions 
4.4.2. The Stages in the Buying Process 
4.4.3. Types of Buying Behavior 
4.4.4. Features of the Types of Buying Behaviour 

4.5. The Loyalty Process 

4.5.1. In-depth Knowledge of the Client  
4.5.2. Loyalty Process 
4.5.3. The Value of the Customer 

4.6. Selecting Target Customers- CRM

4.6.1. Designing an e-CRM
4.6.2. Orientation towards the Consumer
4.6.3. 1 to 1 Planning

4.7. Research Project Management 

4.7.1. Information Analysis Tools
4.7.2. Developing an Expectation Management Plan
4.7.3. Assessing the Feasibility of Projects

4.8. Online Market Research 

4.8.1. Quantitative Research Tools in Online Markets 
4.8.2. Dynamic Qualitative Customer Research Tools

4.9. Study of Traditional Audiences 

4.9.1. Audience Measurement Origin. Basic Concepts 
4.9.2. How are Traditional Audiences Measured?
4.9.3. EGM and Kantar Media 

4.10. Internet Audience Studies 

4.10.1. The Social Audience 
4.10.2. Measuring Social Impact: Tuitele
4.10.3. Barlovento and IAB Spain

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"