For a correct journalistic analysis it is necessary to have previous knowledge about the sector. Don't miss the opportunity and prepare yourself in the largest Spanish-speaking online university: TECH”

Cultural journalism has traditionally had a prominent presence in the media, but it has usually been a discipline far from the academy. In other times, professionals who have had a journalistic career in the area have been learning through practice with very few educational proposals. But nowadays, education is essential in any sector.

This Postgraduate Certificate has an eminently professional orientation, and seeks to train cultural journalism professionals who are capable of responding to market demands. Journalists specialized in specific fields are needed as a response to the growing segmentation of the public targeted by today's media. The field of cultural specialization is relevant because of the growing importance of the sector referred to cultural management and creation and, above all, because of the incorporation of culture into the digital sphere.

The objective of this program is to broaden the student's education with a high level of deepening in the field of cultural journalism, which trains the student in the informative and dissemination functions in the professional environment, with special emphasis on journalistic analysis.

And all this in a course of excellent academic level, created by specialized professionals with years of experience and, above all, with a 100% online format that will allow you to organize your study in a simple way, so that you can combine it with the rest of your daily obligations.

This program will allow you to increase your ability to succeed. Reach a higher level of professionalism in communication through the latest educational technology 100% online"

This postgraduate certificate in Cultural Market and Journalistic Analysis contains the most complete and up-to-date academic program on the university scene. The most important features of the program include:

• The development of practical cases presented by experts in cultural journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on cultural market and journalistic analysis
• Practical exercises where the self-assessment process can be carried out to improve learning
• The interactive learning system based on algorithms for making decisions on the situations posed
• Its special emphasis on communication methodologies and journalistic analysis
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

It includes in its teaching staff professionals belonging to the field of cultural journalism, who pour into this course the experience of their work, in addition to recognized specialists from reference societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

The design of this program focuses on Problem-Based Learning, by means of which the journalist will have to try to solve the different situations of professional practice that are presented to them. For this purpose, the specialist will be assisted by an innovative interactive video system created by renowned and experienced experts in cultural market and journalistic analysis.

Increase your confidence in decision making, reinforcing your knowledge through this postgraduate certificate"

Learn about the latest trends in the field of cultural journalism and improve communication processes in all journalistic media"

This postgraduate certificate is aimed at journalism professionals, so that they can acquire the necessary tools to develop in the area of cultural journalism, knowing the latest trends and delving into those issues that make up the forefront of this area of knowledge. Only with the proper preparation, the professional will be able to perform his work rigorously and with quality. 

Our goal is to achieve success in the academic field and to help you achieve it at the professional level"

General Objectives

• Broaden the knowledge and information to the student with a higher level of insight in the field of journalism, although, more specifically within the field of cultural journalism 
• Learning to perform informative and dissemination functions in a specialized and professional environment, with emphasis on information within the different genres of cultural journalism

Specific Objectives

• Learn within the context of culture the basic concepts, principles and theories of cultural communication and industries
• Understand and interpret reality based on cultural skills and procedures
• Manage sources, plan projects, and organize different methods to solve problems 
• Understand and apply acquired knowledge to solve new and unfamiliar problems in the environment within the different disciplines 
• Study, investigate and analyze cultural phenomena
• Understand the cultural reality of contemporary societies in both the creative and industrial industries
• Understand and know how to reflect on the criticism of cultural practices
• Investigate cultural phenomena
• Broaden and study the components and origins of cultural diffusion
• Know, understand and study cultural social phenomena and methodology
• Analyze artistic languages and cultural codes in order to be able to interpret and criticize different artistic and cultural subjects 
• Identify the processes of cultural journalism in order to be able to apply them later on
• Know and understand the production techniques of the different artistic and cultural industries
• Develop the appropriate knowledge to develop techniques in traditional and new exhibition media
• Awaken a critical attitude towards the hybridization of technique and the multiple platforms that serve as containers for the transmission of an artistic message
• Make judgments, especially in the professional and academic field of culture and communication, based on criteria, external standards or personal reflections
• Know and identify the main currents and theories that formalize and criticize the cultural phenomenon from a conceptual, methodological and investigative point of view
• Know how to interact with the spectator and have knowledge of the industry

At TECH, we educate a broad community of professionals committed to society. We want the best for you and we help you get it".