The best program in today's academic market to learn in detail the fundamentals and tools of neuromarketing for application in the current business environment”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The teaching team has worked intensively for months to design the theoretical, practical and additional content included in this Postgraduate diploma. Therefore, this program is the result of an exhaustive academic research, thanks to which it has been possible to shape a top-level syllabus, as well as a dynamic, specialized and cutting-edge multidisciplinary material. This way, students will have access to an unparalleled experience, which will allow them to specialize, in a guaranteed way, in the field of Applied Neuromarketing in only 6 months of 100% online learning. 

Would you like to delve into research techniques and their combination with neuromarketing today? Invest, then, in a program like this one that gives you everything you need to achieve this in a dynamic way”

Syllabus

TECH has included in the syllabus of this Postgraduate diploma in Applied Neuromarketing 450 hours of the best theoretical, practical and additional content, which students will be able to take advantage of in order to obtain a broad and specialized knowledge of this field applicable to today's business environment. This is a 100% online academic experience that will help them to update their practice based on current market trends, allowing them to develop projects at the highest level. 

Thanks to the exhaustive design of the syllabus, it has been possible to combine the fundamentals and tools of market research in the interaction of commercial activity and consumer behavior, with its application in today's digital environment. Therefore, students will not only be able to develop strategies for the off-line context, but will also be able to master the online world in a guaranteed way, offering a more complete and specialized service. 

All this will help them to implement the most effective and innovative Social Media Intelligence and Growth Marketing strategies in their practice, raising their professional talent to the maximum and allowing them to become a high-level figure. This way, they will increase their chances of joining a prestigious company, as well as getting a promotion and, therefore, a considerable salary increase after only 6 months of 100% online learning. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Módulo 1. Fundamentals and tools in market research in interaction with neuromarketing
Módulo 2. Neuromarketing applied to the digital experience
Módulo 3. Social media intelligence and Growth Marketing applied to neuromarketing

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Applied Neuromarketing completely online. During the 6 months of the specialization, students will be able to access all the contents of this program at any time, which will allow them to self-manage their study time. 

Module 1. Fundamentals and tools in market research in interaction with neuromarketing

1.1. The Trajectory of Market Research and the Role of Neuromarketing

1.1.1. Market Research and Neuromarketing in Today's Scenario
1.1.2. Contributions of Neuroscience to Marketing Research
1.1.3. Neuromarketing and the Future of Marketing Research

1.2. Business Intelligence Applied to Marketing Research and Neuromarketing

1.2.1. From Market Research to Business Intelligence
1.2.2. Role of Neuromarketing in Business Intelligence
1.2.3. Techniques and Tools Applied to Market Research in Combination with Neuromarketing

1.3. Research Techniques and their Combination with Neuromarketing Today

1.3.1. Surveys in Combination with Neuromarketing and their Application to Marketing Research
1.3.2. Interviews and Focus Groups and their Combination with Neuromarketing applied to Market Research
1.3.3. Triangulation and its Importance in the Success of a Marketing Research Project

1.4. Neuromarketing Tools Application to Marketing Research

1.4.1. Facial Coding
1.4.2. Eye Tracker
1.4.3. Skin Conductance
1.4.4. Electroencephalogram
1.4.5. TAI

1.5. Neuromarketing Research Design

1.5.1. Briefing and Company Project
1.5.2. Recruitment Filter and Sample Recruitment
1.5.3. Field Work
1.5.4. Analysis and Interpretation of Results
1.5.5. Preparation and Presentation of Results
1.5.6. Lessons Learned and Conclusions

1.6. Experiential Neuroqualitative and its Application to Market Research

1.6.1. "Transformational "Insight
1.6.2. Experiential Neuro-Qualitatives
1.6.3. Usefulness of the Experiential Neuro-Qualitatives
1.6.4. Tools used in the Experiential Neuro-Qualitative
1.6.5. Execution of a Plan with Experiential Neuro-Qualitative 

1.7. Ethnographic Research and its Combination with Neuromarketing Applied to Marketing Research

1.7.1. Ethnographic Research Combined with Neuromarketing
1.7.2. Objectives of Ethnography and Neuromarketing and its Powerful Combination from Market Research
1.7.3. Methodology in a Marketing Research Project: Ethnographic Research and Neuromarketing

1.8. Neuromarketing and Digital Communication

1.8.1. Building Winning Brands through Neuromarketing
1.8.2. Neuromarketing in Current Communication and Media Planning
1.8.3. Neuromarketing's Contributions to Traditional Communications

1.9. Ethics in Neuromarketing

1.9.1. Ethics Applied to Neuromarketing
1.9.2. Ethics in Advertising
1.9.3. NMSBA Code of Ethics

1.10. Success Stories in Neuromarketing Market Research Projects

1.10.1. The Contributions of Neuromarketing to the Analysis of a Brand
1.10.2. Project Neuromarketing in the Cosmetics Sector
1.10.3. Neuromarketing Project in the Pharmaceutical Sector

Module 2. Neuromarketing applied to the digital experience

2.1. Consumer Behavior of Digital Experiences

2.1.1. Marketing 5.0
2.1.2. The New Online Consumer
2.1.3. Psychology of the Online Shopper

2.2. Neuromarketing and Digital Experiences

2.2.1. Changes in Online Shopping Behavior
2.2.2. Neuromarketing as an Innovation in Digital Marketing
2.2.3. Digital Tools Applied to Neuromarketing

2.3. Neuromarketing Techniques for Measuring Usability and User Satisfaction Levels

2.3.1. Neuromarketing for Measuring Digital Environments
2.3.2. Research Design for Digital Environments
2.3.3. Interpretation of the Results

2.4. Consumer Behavior in Social Networks

2.4.1. User Behavior in Social Networks
2.4.3. Emotional Evaluation of a Brand: Tone, Voice and Style
2.4.4. Content Strategy Designed to Connect with the User

2.5. Current user Behavior from a Neuromarketing Perspective

2.5.1. Non-Conscious Processes in Online Customer Behavior
2.5.2. Awakening the Desire to Sell
2.5.3. Identifying Behaviors:The Customer Journey

2.6. Neuromarketing as a Digital Tool applied to Business

2.6.1. Design of Strategies: Neuromarketing, Empirical Knowledge and Design Thinking
2.6.2. Neuromarketing: A Necessary Asset for the Company's Toolkit
2.6.3. Neuromarketing as a Tool that Boosts the ROI of Digital Marketing Campaigns

2.7. UX Techniques from a Neuromarketing Perspective

2.7.1. UX Writing Techniques that Strengthen the Emotional Experience
2.7.2. UX Design with Neuromarketing Techniques
2.7.3. Web Pages that Work: Avoiding Confusing and Frustrating Customer Experiences
2.7.4. How Does the Brain Consume Web Pages?
2.7.5. Neuro Design Applied to Digital Marketing

2.8. Neuromarketing in Online Advertising

2.8.1. Online Advertising and Emotions
2.8.2. Implicit Memory in Digital Advertising
2.8.3. Neuromarketing as a Tool for Online Advertising

2.9. A New Look at Digital Neuromarketing

2.9.1. Digital Neuromarketing: Cognitive Biases
2.9.2. The Human Being We Call "Customer"
2.9.3. Cognitive Biases: a Different Perspective

2.10. Neuromarketing for Researching User Behavior in Social Networks: Practical Application

2.10.1. Real Case: Neuromarketing Research on Instagram
2.10.2. Definition of Research on Instagram
2.10.3. Tools Used in the Research
2.10.4. Analysis of the Research Results

Module 3. Social Media Intelligence and Growth Marketing Applied to Neuromarketing

3.1. Growth and its Interaction with Neuromarketing

3.1.1. Growth Marketing
3.1.2. Growth Neuromarketing
3.1.3. Meeting Points of Both Spaces

3.2. Neuro Growth Marketing, the Fusion of the Future

3.2.1. Growth Data and Neuromarketing Analyses
3.2.2. Market Research Under Neuro Growth Parameters
3.2.3. Strategy Development from the Neuro Growth Fusion 

3.3. Social Media Intelligence and its Touch Point with Neuromarketing

3.3.1. Market Analysis with a Transversal Approach
3.3.2. Benchmarking and Neuromarketing
3.3.3. The Market, Analysis, Data and First Steps of the Strategy

3.4. Growth Marketing Funnel and its KPIs Associated with Neuromarketing

3.4.1. Traditional Growth Funnel Vs. Neuro Growth Funnel
3.4.2. KPIs Goals and Actionable KPIs of the Strategy
3.4.3. Determination of Objectives and Brand Strategy

3.5. The Strategy and the Purchase Decision Process from a Neuro Growth Approach

3.5.1. Data and Analysis on the Trigger in the Purchase Decision Process
3.5.2. Experience as an Ally in the Strategy
3.5.3. E-Commerce and its Role in the Purchasing Process

3.6. Buyer Persona, its Path in the Buying Process

3.6.1. Researching the Target Consumer from Neuro Growth
3.6.2. Touch Point of the Buyer Persona and the Decision-Making Process in Neuro Growth
3.6.3. Costumer Journey Map, Expectations and Our Value Proposition

3.7. Digital Ecosystem, Brand Presence and Neuromarketing

3.7.1. Buyer Persona Expectations on Social Networks
3.7.2. Impact Generation Beyond Paid Media
3.7.3. Content Strategy Thinking about the Buyers and their Buying Process

3.8. Content in Social Media from Neuromarketing

3.8.1. Content and its Role in Buyer's Decision-Making
3.8.2. The Communication Tone and its Influence on Consumer's Decisions
3.8.3. Social Media, Omnichannel and the Experience with my Brand

3.9. Life Time Value. The Long-Term Experience in Neuro Growth

3.9.1. Understanding the Life Cycle of my Customer and the Product
3.9.2. Customer Life Time Value. Experiences as Determining Elements
3.9.3. Neuro Growth and the Optimization of my Customer's Life Time Value.

3.10. Web Analytics and Purchase Flow in the Digital Channel

3.10.1. Google Analytics and the Flow of the Purchase Process within the Web.
3.10.2. Interpretation and Analysis of the Leakage in the Process Under the Eyes of Neuro Growth
3.10.3. Web Analytics Data, Analysis, Optimizations and Neuro Growth

The use of the innovative Relearning methodology in the development of this program will save you hours of study time without sacrificing the quality and completeness of the information”