University certificate
The world's largest school of business”
Syllabus
The Postgraduate certificate in Principles of Strategic Marketing is a tailor-made program that is taught in a 100% online format so that students can choose the time and place that best suits their availability, schedules and interests.
A program that takes place over 6 weeks is intended to be a unique and stimulating experience that lays the foundation for your success as a manager and entrepreneur.
What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"
Syllabus
The Postgraduate certificate in Principles of Strategic Marketing of TECH Global University is an intense program that prepares the student to face challenges and business decisions globally.
The content of the Postgraduate certificate in Principles of Strategic Marketing is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments.
Over the course of 150 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.
This Postgraduate certificate in Principles of Strategic Marketing deals in depth with all financial areas of the company and is designed to help managers understand strategic management from a strategic, international and innovative perspective.
A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide competencies to solve critical situations in a creative and efficient way.
This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:
Module 1. Principles of Strategic Marketing
Where, when and how is it taught?
TECH offers the possibility of developing this Postgraduate certificate in Principles of Strategic Marketing completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.
Module 1. Principles of Strategic Marketing
1.1. Fundamentals of Marketing
1.1.1. The Concept of Marketingº
1.1.2. The Basic Elements of Marketing
1.1.3. Marketing Activities in Companies
1.2. Marketing Strategy Dimensions
1.2.1. Marketing Strategies
1.2.2. Types of Marketing Strategies
1.3. The Function of Strategic Marketing
1.3.1. The Concept of Marketing Strategic
1.3.2. Concept of Strategic Marketing Planning
1.3.3. Stages in the Process of Strategic Marketing Planning
1.4. Digital Marketing
1.4.1. Digital Marketing Concept
1.4.2. Marketing Strategies in Digital Marketing
1.5. Inbound Marketing
1.5.1. Effective Inbound Marketing
1.5.2. The Benefits of Inbound Marketing
1.5.3. Measuring the Success of Inbound Marketing
1.6. Marketing: From the Idea to the Market
1.6.1. The Marketing Process
1.6.2. Ideas as Business Opportunities
1.6.3. Marketing, a Market Drive
1.7. Consumer Psychology and Behavior
1.7.1. The Study of Consumer Behavior
1.7.2. Internal and External Factors Influencing the Consumer
1.7.3. Consumer Decision Process
1.7.4. Consumerism, Marketing, Ethics and Society
1.8. Market Segmentation
1.8.1. Market Segmentation Concept
1.8.2. Utility and Requirements of Segmentation
1.8.3. Consumer Market Segmentation
1.8.4. Industrial Market Segmentation
1.8.5. Segmentation Strategies
1.8.6. Segmentation Based on Marketing - Mix Criteria
1.8.7. Market Segmentation Methodology
1.9. Competitive Positioning
1.9.1. Positioning Concept on the Market
1.9.2. The Positioning Process
1.10. Social Marketing
1.10.1. Social Marketing
1.10.2. Socially Responsible Marketing
1.10.3. Social Cause Marketing
A unique, key, and decisive experience to boost your professional development and make the definitive leap”
Teaching Objectives
This program is designed to strengthen management and leadership skills, as well as to develop new skills and abilities that will be essential in your professional development. After the program, the student will be able to make global decisions with an innovative perspective and an international vision.
One of our fundamental objectives is to help you develop the essential skills to strategically manage a business"
Your goals are our goals.
We work together to help you achieve them.
The Postgraduate certificate in Principles of Strategic Marketing will enable students to:
- Define the Principles of Strategic Marketing
- Elaborate marketing strategies in Digital Marketing
- Develop a strategy plan taking into account current market conditions
- Measure the success of Inbound Marketing
- Perform a study of consumer behavior
- Develop strategies to carry out decision-making in a complex and unstable environment
Postgraduate Certificate in Principles of Strategic Marketing
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Strategic Marketing is a fundamental tool in today's business management, being an essential element in strategic decision making in any company. The Postgraduate Certificate in Strategic Marketing Principles of TECH will allow you to address from the analysis of consumer needs to business decision making, through the internal and external analysis of the company. This Postgraduate Certificate is designed to train students to make strategic decisions in a rigorous and efficient way. Through a 100% online methodology based on reiteration, you will enter the world of strategic marketing and learn the fundamental principles of this discipline.
Specialize in the design and management of marketing strategies
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With this Postgraduate Certificate in Principles of Strategic Marketing you will expand your knowledge in the types of marketing strategies, the stages of strategic planning, Inbound marketing and market segmentation. The program is designed to be 100% online, so you can access the contents from anywhere and at any time. All this in a dynamic and participatory environment, which will encourage interaction between students and the faculty of experts in the field.