University certificate
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Syllabus
The Postgraduate certificate in Marketing for Educational Centers is a tailor-made program for the professional that is taught 100% online so that you can choose the time and place that best suits your availability, schedule, and interests.
A program that takes place over 2 months and is intended to be a unique and stimulating experience that will lay the foundation for your success as a director.
We present you with a comprehensive academic program that will be of great value to develop your skills in this field"
Syllabus
The Postgraduate certificate in Marketing for Educational Centers at TECH Global University is an intensive program that prepares students to face challenges and business decisions in the educational field, both nationally and internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments.
Throughout 150 hours of study, you will analyze a multitude of practical cases through individual work, achieving a deep learning that will be able to transfer to your daily practice. It is, therefore, an authentic immersion in real business situations.
This Postgraduate Certificate deals in depth with different areas of the educational business and is designed for managers to understand educational marketing from a strategic, international and innovative perspective.
A plan designed for professionals, focused on their professional improvement and preparing them to achieve excellence in the field of management and teachers management. A program that understands both yours and your business's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively
and efficiently.
This Postgraduate certificate takes place over 2 months and is divided into one module:
Module 1. Educational Marketing, Commercial Management and External Promotion
Where, When and How is it Taught?
TECH offers the possibility of developing this program completely online. Over the 24 months of training, the student will be able to access all the contents of this program at any time, which will allow them to manage their own study time.
Module 1. Educational Marketing, Commercial Management and External Promotion
1.1. What is Promotion?
1.2. What is the Promotional Mix?
1.3. The Importance of Competitive Advantage in Promotion
1.4. The Marketing Mix in the Education Center
1.5. The Client in the Education Center
1.6. Branding Elements for Education Centers
1.7. The Brand in the Education Center
1.8. The Models in the Education Center
1.9. Promotion Campaign
1.10. What Really Matters These Days in the Education Market
This stimulating academic experience will help you lay the foundation for your professional success"
Teaching Objectives
This program is designed to strengthen students' management and leadership skills, as well as to develop new competencies and skills that will be essential in their professional development in the field of management After the program, they will be able to make global decisions with an innovative perspective and an international vision.
One of our main objectives is to help you develop the essential skills to create key marketing actions for your school"
Your goals are our goals.
We work together to help you achieve them.
The Postgraduate certificate Marketing for Educational Centers enable students to:
- Know the communication process, types of messages and elements in the marketing mix
- Understand the importance of promotional activities: Direct Marketing. Incentives, rewards and loyalty programs in educational establishments
- Know the concepts of: sales promotion, sales force, public relations and advertising
- Know the challenges of Neuromarketing and its application in educational centers
- Analyze the importance of digital promotion, social networks and the educational community
- Know the changes of paradigms and challenges in Branding. Branding in the Educational Center
- Know the perceived value of the educational center and the scope of influence of the educational center
- Know the most effective communication for the educational center
- Know the role of the client in the educational center
- Know the population of the educational community
Postgraduate Certificate in Marketing for Educational Centers
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It is essential for any educational center to make itself known and demonstrate the quality of its project to parents looking for a school for their children. In this sense, Marketing becomes a key tool to achieve an effective communication with society and so that the public knows the advantages of enrolling your child in a certain school. Therefore, the Postgraduate Certificate in Marketing for Educational Centers is designed to provide the most advanced and updated tools to achieve excellence in the management and promotion of educational institutions.
Boost the visibility of educational centers with the best Marketing strategies
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This Postgraduate Certificate in Marketing for Educational Centers is a high-level academic program that will help to create an image and reputation in line with the current needs and demands of society. To this end, students will delve into the fundamentals of Educational Marketing and strategies for optimal business management, in addition to establishing the best external promotion techniques. All this in just 150 hours, an academic period in which the student will benefit from the educational innovations applied by TECH in the Virtual Campus, such as interactive schemes, videos in detail or advanced case studies.