Through this completely online Advanced Master's Degree, you will master the most advanced methodologies to ensure that Real Estate Projects meet their objectives and deadlines”

The Real Estate Sector has undergone significant evolution in recent years, driven by the growth of cities, the increase in demand for residential and commercial spaces, and new investment trends. Experts are therefore faced with a variety of challenges, from fluctuating real estate prices to the legal and fiscal complexities that govern real estate transactions. As a result, they need to develop skills to effectively manage operations, make informed strategic decisions, and ensure the long-term success of real estate companies in an increasingly competitive global environment.

In this context, TECH has created a groundbreaking Advanced Master's Degree in Senior Management of Real Estate Companies. Designed by leading experts in the sector, the academic program will delve into topics ranging from the fundamentals of management or real estate law to interior design. In this way, graduates will be able to lead successfully in a highly competitive sector, applying innovative strategies that integrate operational management, strategic planning and sustainability.

As for the methodology of this program, TECH offers a 100% online educational environment, which allows professionals to balance their studies with their other daily responsibilities. Likewise, it uses its innovative Relearning system, based on the repetition of key concepts to consolidate knowledge and facilitate learning. The only requirement is that graduates have a device with an Internet connection, even their own cell phone will do. In this way, they will be able to enter the Virtual Campus to enjoy an educational experience that will elevate their career horizons to a higher level.

You will apply sophisticated marketing strategies to promote real estate initiatives, from customer acquisition to loyalty building"

This Advanced master’s degree in Senior Management of Real Estate Companies contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The development of case studies presented by experts in Senior Management of Real Estate Companies
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Senior Management of Real Estate Companies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will lead processes of change in companies, promoting innovation through the integration of emerging technological tools”

Its teaching staff includes professionals from the field of Senior Management in Real Estate Companies, who bring their work experience to the program, as well as renowned specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will make strategic decisions in dynamic and complex contexts, ensuring that resources are maximized"

Thanks to TECH's revolutionary Relearning methodology, you will integrate all knowledge optimally to successfully achieve the results you are looking for"

The syllabus for this Advanced master’s degree has been created by leading figures in Senior Management in Real Estate Companies. The syllabus will therefore delve into factors ranging from real estate operations management and market research to interior design. Thanks to this, students will gain advanced skills to successfully lead complex real estate projects.

You will use digital technologies to improve operational efficiency and informed decision-making in the Real Estate sector”

Module 1. Leadership, Ethics and Social Responsibility in Companies

1.1. Globalization and Governance

1.1.1. Governance and Corporate Governance
1.1.2. The Fundamentals of Corporate Governance in Companies
1.1.3. The Role of the Board of Directors in the Corporate Governance Framework

1.2. Leadership

1.2.1. Leadership. A Conceptual Approach
1.2.2. Leadership in Companies
1.2.3. The Importance of Leaders in Business Management

1.3. Cross-Cultural Management

1.3.1. Cross Cultural Management Concept
1.3.2. Contributions to Knowledge of National Cultures
1.3.3. Diversity Management

1.4. Management and Leadership Development

1.4.1. Concept of Management Development
1.4.2. Concept of Leadership
1.4.3. Leadership Theories
1.4.4. Leadership Styles
1.4.5. Intelligence in Leadership
1.4.6. The Challenges of Today's Leader

1.5. Business Ethics

1.5.1. Ethics and Morality
1.5.2. Business Ethics
1.5.3. Leadership and Ethics in Companies

1.6. Sustainability

1.6.1. Sustainability and Sustainable Development
1.6.2. The 2030 Agenda
1.6.3. Sustainable Companies

1.7. Corporate Social Responsibility

1.7.1. International Dimensions of Corporate Social Responsibility
1.7.2. Implementing Corporate Social Responsibility
1.7.3. The Impact and Measurement of Corporate Social Responsibility

1.8. Responsible Management Systems and Tools

1.8.1. CSR: The Corporate Social Responsibility
1.8.2. Essential Aspects for Implementing a Responsible Management Strategy
1.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
1.8.4. CSR Tools and Standards

1.9. Multinationals and Human Rights

1.9.1. Globalization, Multinational Companies and Human Rights
1.9.2. Multinational Corporations and International Law
1.9.3. Legal Instruments for Multinationals in the Area of Human Rights

1.10. Legal Environment and Corporate Governance

1.10.1. International Rules on Importation and Exportation
1.10.2. Intellectual and Industrial Property
1.10.3. International Labor Law

Module 2. Commercial Management, Strategic Marketing and Corporate Communication

2.1. Commercial Management

2.1.1. Conceptual Framework of Commercial Management
2.1.2. Business Strategy and Planning
2.1.3. The Role of Sales Managers

2.2. Marketing

2.2.1. The Concept of Marketing
2.2.2. The Basic Elements of Marketing
2.2.3. Marketing Activities in Companies

2.3. Strategic Marketing Management

2.3.1. The Concept of Strategic Marketing
2.3.2. Concept of Strategic Marketing Planning
2.3.3. Stages in the Process of Strategic Marketing Planning

2.4. Digital Marketing and E-Commerce

2.4.1. Digital Marketing and E-commerce Objectives
2.4.2. Digital Marketing and Media Used
2.4.3. E-Commerce. General Context
2.4.4. Categories of E-Commerce
2.4.5. Advantages and Disadvantages of E-commerce Versus Traditional Commerce.

2.5. Managing Digital Business

2.5.1. Competitive Strategy given the Growing Digitalization of the Media
2.5.2. Design and Creation of a Digital Marketing Plan
2.5.3. ROI Analysis in a Digital Marketing Plan

2.6. Digital Marketing to Reinforce a Brand

2.6.1. Online Strategies to Improve Your Brand's Reputation
2.6.2. Branded Content and Storytelling

2.7. Digital Marketing Strategy

2.7.1. Defining the Digital Marketing Strategy
2.7.2. Digital Marketing Strategy Tools

2.8. Digital Marketing to Attract and Retain Customers

2.8.1. Loyalty and Engagement Strategies through the Internet
2.8.2. Visitor Relationship Management
2.8.3. Hypersegmentation

2.9. Managing Digital Campaigns

2.9.1. What is a Digital Advertising Campaign?
2.9.2. Steps to Launch an Online Marketing Campaign
2.9.3. Mistakes in Digital Advertising Campaigns

2.10. Online Marketing Plan

2.10.1. What is an Online Marketing Plan?
2.10.2. Steps to Create an Online Marketing Plan
2.10.3. Advantages of Having an Online Marketing Plan

2.11. Blended Marketing

2.11.1. What is Blended Marketing?
2.11.2. Differences Between Online and Offline Marketing
2.11.3. Aspects to be Taken into Account in the Blended Marketing Strategy
2.11.4. Characteristics of a Blended Marketing Strategy
2.11.5. Recommendations in Blended Marketing
2.11.6. Benefits of Blended Marketing

2.12. Sales Strategy

2.12.1. Sales Strategy
2.12.2. Sales Methods

2.13. Corporate Communication

2.13.1. Concept
2.13.2. The Importance of Communication in the Organization
2.13.3. Type of Communication in the Organization
2.13.4. Functions of Communication in the Organization
2.13.5. Elements of Communication
2.13.6. Communication Problems
2.13.7. Communication Scenarios

2.14. Corporate Communication Strategy

2.14.1. Motivational Programs, Social Action, Participation and Training with HR
2.14.2. Internal Communication Support and Tools
2.14.3. Internal Communication Plan

2.15. Digital Communication and Reputation

2.15.1. Online Reputation
2.15.2. How to Measure Digital Reputation?
2.15.3. Online Reputation Tools
2.15.4. Online Reputation Report
2.15.5. Online Branding

Module 3. Strategic Management and Executive Management

3.1. Organizational Analysis and Design

3.1.1. Conceptual Framework
3.1.2. Key Elements in Organizational Design
3.1.3. Basic Organizational Models
3.1.4. Organizational Design: Typology

3.2. Corporate Strategy

3.2.1. Competitive Corporate Strategy
3.2.2. Growth Strategies: Typology
3.2.3. Conceptual Framework

3.3. Strategic Planning and Strategy Formulation

3.3.1. Conceptual Framework
3.3.2. Elements of Strategic Planning
3.3.3. Strategy Formulation: Strategic Planning Process

3.4. Strategic Thinking

3.4.1. The Company as a System
3.4.2. Organization Concept

3.5. Financial Diagnosis

3.5.1. Concept of Financial Diagnosis
3.5.2. Stages of Financial Diagnosis
3.5.3. Assessment Methods for Financial Diagnosis

3.6. Planning and Strategy

3.6.1. The Plan from a Strategy
3.6.2. Strategic Positioning
3.6.3. Strategy in Companies

3.7. Strategy Models and Patterns

3.7.1. Conceptual Framework
3.7.2. Strategic Models
3.7.3. Strategic Patterns: The Five P’s of Strategy

3.8. Competitive Strategy

3.8.1. The Competitive Advantage
3.8.2. Choosing a Competitive Strategy
3.8.3. Strategies based on the Strategic Clock Model
3.8.4. Types of Strategies According to the Industrial Sector Life Cycle

3.9. Strategic Management

3.9.1. The Concept of Strategy
3.9.2. The Process of Strategic Management
3.9.3. Approaches in Strategic Management

3.10. Strategy Implementation

3.10.1. Indicator Systems and Process Approach
3.10.2. Strategic Map
3.10.3. Strategic Alignment

3.11. Executive Management

3.11.1. Conceptual Framework of Executive Management
3.11.2. Executive Management. The Role of the Board of Directors and Corporate Management Tools

3.12. Strategic Communication

3.12.1. Interpersonal Communication
3.12.2. Communication Skills and Influence
3.12.3. Internal Communication
3.12.4. Barriers to Business Communication

Module 4. People and Talent Management

4.1. Organizational Behavior

4.1.1. Organizational Behavior. Conceptual Framework
4.1.2. Main Factors of Organizational Behavior

4.2. People in Organizations

4.2.1. Quality of Work Life and Psychological Well-Being
4.2.2. Work Teams and Meeting Management
4.2.3. Coaching and Team Management
4.2.4. Managing Equality and Diversity

4.3. Strategic People Management

4.3.1. Strategic Human Resources Management
4.3.2. Strategic People Management

4.4. Evolution of Resources. An Integrated Vision

4.4.1. The Importance of HR
4.4.2. A New Environment for People Management and Leadership
4.4.3. Strategic HR Management

4.5. Selection, Group Dynamics and HR Recruitment

4.5.1. Approach to Recruitment and Selection
4.5.2. Recruitment
4.5.3. The Selection Process

4.6. Human Resources Management by Competencies

4.6.1. Analysis of the Potential
4.6.2. Remuneration Policy
4.6.3. Career/Succession Planning

4.7. Performance Evaluation and Performance Management

4.7.1. Performance Management
4.7.2. Performance Management: Objectives and Process

4.8. Training Management

4.8.1. Learning Theories
4.8.2. Talent Detection and Retention
4.8.3. Gamification and Talent Management
4.8.4. Training and Professional Obsolescence

4.9. Talent Management

4.9.1. Keys for Positive Management
4.9.2. Conceptual Origin of Talent and its Implication in the Company
4.9.3. Map of Talent in the Organization
4.9.4. Cost and Added Value

4.10. Innovation in Talent and People Management

4.10.1. Strategic Talent Management Models
4.10.2.  Talent Identification, Training and Development
4.10.3. Loyalty and Retention
4.10.4. Proactivity and Innovation

4.11. Motivation

4.11.1. The Nature of Motivation
4.11.2. Expectations Theory
4.11.3. Needs Theory
4.11.4. Motivation and Financial Compensation

4.12. Employer Branding

4.12.1. Employer Branding in HR
4.12.2. Personal Branding for HR Professionals

4.13. High-Performance Teams Development

4.13.1. High-Performance Teams: Self-Managed Teams
4.13.2. Methodologies for the Management of High-Performance Self-Managed Teams

4.14. Management Skills Development

4.14.1. What are Manager Competencies?
4.14.2. Elements of Competencies
4.14.3. Knowledge
4.14.4. Management Skills
4.14.5. Attitudes and Values in Managers
4.14.6. Managerial Skills

4.15. Time Management

4.15.1. Benefits
4.15.2. What Can be the Causes of Poor Time Management?
4.15.3. Time
4.15.4. Time Illusions
4.15.5. Attention and Memory
4.15.6. State of Mind
4.15.7. Time Management
4.15.8. Being Proactive
4.15.9. Be Clear About the Objective
4.15.10. Order
4.15.11. Planning

4.16. Change Management

4.16.1. Change Management
4.16.2. Type of Change Management Processes
4.16.3. Stages or Phases in the Change Management Process

4.17. Negotiation and Conflict Management

4.17.1. Negotiation
4.17.2. Conflict Management
4.17.3. Crisis Management

4.18. Executive Communication

4.18.1. Internal and External Communication in the Corporate Environment
4.18.2. Communication Departments
4.18.3. The Person in Charge of Communication of the Company. The Profile of the Dircom

4.19. Human Resources Management and Occupational Hazard Prevention Teams

4.19.1. Management of Human Resources and Teams
4.19.2. Occupational Risk Prevention

4.20. Productivity, Attraction, Retention and Activation of Talent

4.20.1. Productivity
4.20.2. Talent Attraction and Retention Levers

4.21. Monetary Vs. Non-Monetary Compensation 

4.21.1. Monetary Vs. Non-Monetary Compensation
4.21.2. Wage Band Models
4.21.3. Non-Monetary Compensation Models
4.21.4. Working Model
4.21.5. Corporate Community
4.21.6. Company Image
4.21.7. Emotional Salary

4.22. Innovation in Talent and People Management

4.22.1. Innovation in Organizations
4.22.2. New Challenges in the Human Resources Department
4.22.3. Innovation Management
4.22.4. Tools for Innovation

4.23. Knowledge and Talent Management

4.23.1. Knowledge and Talent Management
4.23.2. Knowledge Management Implementation

4.24. Transforming Human Resources in the Digital Era

4.24.1. The Socioeconomic Context
4.24.2. New Forms of Corporate Organization
4.24.3. New Methodologies

Module 5. Human Factor Management

5.1. Importance of the Human Team

5.1.1. General Aspects
5.1.2. Human Resources Fundamentals and Strategies
5.1.3. Professional Ethics
5.1.4. Decision Making: Financial and Data-Driven

5.2. Areas of Human Resources

5.2.1. Employee Work Cycle Management
5.2.2. People Development and Talent Management
5.2.3. Labor Compensation Systems
5.2.4. Employer Branding

5.3. Talent Attraction and Training

5.3.1. Business Management from the the People’s Perspective
5.3.2. Strategies
5.3.3. Workplace Design
5.3.4. Recruitment, Selection and Attraction of Talent
5.3.5. Training and Career Plan

5.4. Digitization of Work Teams

5.4.1. New trends in Managing People
5.4.2. Virtual Team Management
5.4.3. Work Digitalization and Teleworking
5.4.4. Cultural Diversity
5.4.5. Challenges of Employees in Today's Work Context

5.5. Coaching

5.5.1. History and Origin
5.5.2. Active Listening
5.5.3. Powerful Questions
5.5.4. Rapport
5.5.5. SMART Objectives

5.6. The Coaching Process

5.6.1. Coaching Tools
5.6.2. The Wheel
5.6.3. Intuition
5.6.4. Target for Objectives

5.7. Emotional Intelligence

5.7.1. Concept and Importance in the Work Environment
5.7.2. The 6 Fundamental Emotions
5.7.3. M.I.D.E. Method
5.7.4. C.O.R.T.A. Method

5.8. Executive Coaching: Leadership

5.8.1. Stakeholders and Process Steps
5.8.2. Leadership and Charisma
5.8.3. Leadership Tools
5.8.4. Leadership Styles

5.9. Motivation and Effective use of Time

5.9.1. Definition and Concept of Motivation
5.9.2. Team Motivation Techniques
5.9.3. Valuation of the Use of Time and its Causes
5.9.4. Influencing Factors

5.10. Data Analysis in Personnel Management

5.10.1. Big Data applied to Human Resources
5.10.2. Human Resources Analysis, Indicators and Metrics
5.10.3. Methodology for the Analysis: Qualitative and Quantitative
5.10.4. Interpretation of Results

Module 6. Economic and Financial Management

6.1. Economic Environment

6.1.1. Macroeconomic Environment and the National Financial System
6.1.2. Financial Institutions
6.1.3. Financial Markets
6.1.4. Financial Assets
6.1.5. Other Financial Sector Entities

6.2. Company Financing

6.2.1. Sources of Financing
6.2.2. Types of Financing Costs

6.3. Executive Accounting

6.3.1. Basic Concepts
6.3.2. The Company's Assets
6.3.3. The Company's Liabilities
6.3.4. The Company's Net Worth
6.3.5. The Income Statement

6.4. Management Accounting to Cost Accounting

6.4.1. Elements of Cost Calculation
6.4.2. Expenses in General Accounting and Cost Accounting
6.4.3. Costs Classification

6.5. Information Systems and Business Intelligence

6.5.1. Fundamentals and Classification
6.5.2. Cost Allocation Phases and Methods
6.5.3. Choice of Cost Center and Impact

6.6. Budget and Management Control

6.6.1. The Budget Model
6.6.2. The Capital Budget
6.6.3. The Operating Budget
6.6.4. Treasury Budget
6.6.5. Budget Monitoring

6.7. Treasury Management

6.7.1. Accounting Working Capital and Necessary Working Capital
6.7.2. Calculation of Operating Cash Requirements
6.7.3. Credit Management

6.8. Corporate Tax Responsibility

6.8.1. Basic Tax Concepts
6.8.2. Corporate Income Tax
6.8.3. Value Added Tax
6.8.4. Other Taxes Related to Commercial Activity
6.8.5. The Company as a Facilitator of the Work of the State

6.9. Corporate Control Systems

6.9.1. Analysis of Financial Statements
6.9.2. The Company's Balance Sheet
6.9.3. The Profit and Loss Statement
6.9.4. The Statement of Cash Flows
6.9.5. Ratio Analysis

6.10. Financial Management

6.10.1. The Company's Financial Decisions
6.10.2. Financial Department
6.10.3. Cash Surpluses
6.10.4. Risks Associated with Financial Management
6.10.5. Financial Administration Risk Management

6.11. Financial Planning

6.11.1. Definition of Financial Planning
6.11.2. Actions to be Taken in Financial Planning
6.11.3. Creation and Establishment of the Business Strategy
6.11.4. The Cash Flow Table
6.11.5. The Working Capital Table

6.12. Corporate Financial Strategy

6.12.1. Corporate Strategy and Sources of Financing
6.21.2. Financial Products for Corporate Financing

6.13. Macroeconomic Context

6.13.1. Macroeconomic Context
6.13.2. Relevant Economic Indicators
6.13.3. Mechanisms for the Control of Macroeconomic Magnitudes
6.13.4. Economic Cycles

6.14. Strategic Financing

6.14.1. Self-Financing
6.14.2. Increase in Equity
6.14.3. Hybrid Resources
6.14.4. Financing Through Intermediaries

6.15. Money and Capital Markets

6.15.1. The Money Market
6.15.2. The Fixed Income Market
6.15.3. The Equity Market
6.15.4. The Foreign Exchange Market
6.15.5. The Derivatives Market

6.16. Financial Analysis and Planning

6.16.1. Analysis of the Balance Sheet
6.16.2. Analysis of the Income Statement
6.16.3. Profitability Analysis

6.17. Analyzing and Solving Cases/Problems

6.17.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 7. Real estate investments: Financial analysis and wealth management

7.1. Financial Analysis

7.1.1. Economic Profitability
7.1.2. Financial Profitability
7.1.3. Financial Leverage
7.1.4. Liquidity and Solvency Ratios
7.1.5. Liquidity and solvency ratios

7.2. Risk and financial risk analysis

7.2.1. Concept of risk and previous considerations
7.2.2. Types of Risk
7.2.3. Financial Equilibrium Conditions
7.2.4. Working capital or working capital

7.3. Land development

7.3.1. Typologies of partnerships for land development
7.3.2. The developer
7.3.3. Self-promotion
7.3.4. The cooperative

7.4. Wealth management company

7.4.1. Concept
7.4.2. Types of Businesses
7.4.3. Requirements
7.4.4. Taxation
7.4.5. Advantages and Disadvantages

7.5. Real Estate Investment Trusts

7.5.1. Concept
7.5.2. Operation
7.5.3. Taxation
7.5.4. Advantages and Disadvantages

7.6. Open-Ended Investment Companies

7.6.1. Concept
7.6.2. Operation
7.6.3. Taxation
7.6.4. Advantages and Disadvantages

7.7. Investment Funds

7.7.1. Concept
7.7.2. Operation
7.7.3. Taxation
7.7.4. Advantages and Disadvantages

7.8. Real estate investment assets

7.8.1. Residencial Case
7.8.2. Offices
7.8.3. Commercial
7.8.4. Industrial
7.8.5. Land

7.9. Income Tax and VAT

7.9.1. Definition and concepts of Personal Income Tax
7.9.2. Return on equity
7.9.3. Performance of the activity
7.9.4. General Aspects
7.9.5. Application
7.9.6. Exemptions

7.10. Real estate financing

7.10.1. Sources of Financing
7.10.2. Interest rate
7.10.3. Amortization of loans
7.10.4. Financial Income

Module 8. Operations and Logistics Management

8.1. Operations Direction and Management

8.1.1. The Role of Operations
8.1.2. The Impact of Operations on the Management of Companies
8.1.3. Introduction to Operations Strategy
8.1.4. Introduction to Operations Strategy

8.2. Industrial Organization and Logistics

8.2.1. Industrial Organization Department
8.2.2. Industrial Organization Department

8.3. Structure and Types of Production (MTS, MTO, ATO, ETO...)

8.3.1. Production System
8.3.2. Production Strategy
8.3.3. Inventory Management System
8.3.4. Production Indicators

8.4. Structure and Types of Procurement

8.4.1. Function of Procurement
8.4.2. Procurement Management
8.4.3. Types of Purchases
8.4.4. Efficient Purchasing Management of a Company
8.4.5. Stages of the Purchase Decision Process

8.5. Economic Control of Purchasing

8.5.1. Economic Influence of Purchases
8.5.2. Cost Centers
8.5.3. Budget
8.5.4. Budgeting vs. Actual Expenditure
8.5.5. Budgetary Control Tools

8.6. Warehouse Operations Control

8.6.1. Inventory Control
8.6.2. Location Systems
8.6.3. Stock Management Techniques
8.6.4. Storage Systems

8.7. Strategic Purchasing Management

8.7.1. Business Strategy
8.7.2. Strategic Planning
8.7.3. Purchasing Strategies

8.8. Typologies of the Supply Chain Management (SCM)

8.8.1. Supply Chain
8.8.2. Benefits of Supply Chain Management
8.8.3. Logistical Management in the Supply Chain

8.9. Supply Chain Management

8.9.1. The Concept of Management of the Supply Chain (SCM)
8.9.2. Costs and Efficiency of the Operations Chain
8.9.3. Demand Patterns
8.9.4. Operations Strategy and Change

8.10. Interactions Between the SCM and All Other Departments

8.10.1. Interaction of the Supply Chain
8.10.2. Interaction of the Supply Chain. Integration by Parts
8.10.3. Supply Chain Integration Problems
8.10.4. Supply Chain

8.11. Logistics Costs

8.11.1. Logistics Costs
8.11.2. Problems with Logistics Costs
8.11.3. Logistic Costs Optimization

8.12. Profitability and Efficiency of Logistics Chains: KPIS

8.12.1. Logistics Chain
8.12.2. Profitability and Efficiency of the Logistics Chain
8.12.3. Indicators of Profitability and Efficiency of the Supply Chain

8.13. Process Management

8.13.1. Process Management
8.13.2. Process-Based Approach: Process Mapping
8.13.3. Improvements in Process Management

8.14. Distribution and Transportation Logistics

8.14.1. Distribution in the Supply Chain
8.14.2. Transportation Logistics
8.14.3. Geographic Information Systems as a Support for Logistics

8.15. Logistics and Customers

8.15.1. Demand Analysis
8.15.2. Demand and Sales Forecast
8.15.3. Sales and Operations Planning
8.15.4. Collaborative Planning, Forecasting and Replenishment Planning (CPFR)

8.16. International Logistics

8.16.1. Export and Import Processes
8.16.2. Customs
8.16.3. Methods and Means of International Payment
8.16.4. International Logistics Platforms

8.17. Outsourcing of Operations

8.17.1. Operations Management and Outsourcing
8.17.2. Outsourcing Implementation in Logistics Environments

8.18. Competitiveness in Operations

8.18.1. Operations Management
8.18.2. Operational Competitiveness
8.18.3. Operations Strategy and Competitive Advantages

8.19. Quality Management

8.19.1. Internal and External Customers
8.19.2. Quality Costs
8.19.3. Ongoing Improvement and the Deming Philosophy

Module 9. Innovation and Project Management

9.1. Innovation

9.1.1. Introduction to Innovation
9.1.2. Innovation in the Entrepreneurial Ecosystem
9.1.3. Instruments and Tools for the Business Innovation Process

9.2. Innovation Strategy

9.2.1. Strategic Intelligence and Innovation
9.2.2. Innovation from Strategy

9.3. Project Management for Startups

9.3.1. Startup Concept
9.3.2. Lean Startup Philosophy
9.3.3. Stages of Startup Development
9.3.4. The Role of a Project Manager in a Startup

9.4. Business Model Design and Validation

9.4.1. Conceptual Framework of a Business Model
9.4.2. Business Model Design and Validation

9.5. Project Management

9.5.1. Project Management and Direction: Identification of Opportunities to Develop Corporate Innovation Projects
9.5.2. Main Stages or Phases in Innovation Projects Management

9.6. Project Change Management: Training Management

9.6.1. Concept of Change Management
9.6.2. The Change Management Process
9.6.3. Change Implementation

9.7. Project Communication Management

9.7.1. Project Communications Management
9.7.2. Key Concepts for Project Communications Management
9.7.3. Emerging Trends
9.7.4. Adaptations to the Team
9.7.5. Planning Communications Management
9.7.6. Communications Management
9.7.7. Communications Monitoring

9.8. Traditional and Innovative Methodologies

9.8.1. Innovative Methodologies
9.8.2. Basic Principles of Scrum
9.8.3. Differences between the Main Aspects of Scrum and Traditional Methodologies

9.9. Creation of a Startup

9.3.1. Creation of a Startup
9.3.2. Organization and Culture
9.3.3. Top Ten Reasons Why Startups Fail
9.3.4. Legal Aspects

9.10. Project Risk Management Planning

9.10.1. Risk Planning
9.10.2. Elements for Creating a Risk Management Plan
9.10.3. Tools for Creating a Risk Management Plan
9.10.4. Content of the Risk Management Plan

Module 10. Management of Real Estate Transactions: Leasing

10.1. Introduction to Leasing

10.1.1. Definition of Lease
10.1.2. Characteristics of the Contract
10.1.3. Scope of Application
10.1.4. Common Regulatory Standards

10.2. Lease Agreement

10.2.1. Concept and Characteristics
10.2.2. Elements of the Lease Contract
10.2.3. Common Rights and Duties of the Lessee
10.2.4. Common Rights and Duties of the Lessor

10.3. Residential Lease Agreement

10.3.1. Regulatory Nature
10.3.2. Sublease and Lease Assignment
10.3.3. Duration and Subject Matter of the Contract
10.3.4. The Rent

10.4. Lease Agreement for Use Other than as a Dwelling

10.4.1. Regulatory Nature
10.4.2. Sublease and Lease Assignment
10.4.3. Duration and Subject Matter of the Contract
10.4.4. The Rent

10.5. Lease Agreement for Tourist Use

10.5.1. Definition and General Aspects
10.5.2. Scope of Application
10.5.3. Regulatory Standards and Particular Characteristics
10.5.4. Change of Use of Premises for Rental for Tourism Use

10.6. The Bond

10.6.1. Definition and General Aspects
10.6.2. Updating of the Bond
10.6.3. Restitution of the Bond
10.6.4. Supplementary Guarantees

10.7. Formalization of the Lease

10.7.1. Formalizing the Contract
10.7.2. Document Requirements
10.7.3. Purpose and Types of Contract
10.7.4. Contract Models

10.8. Termination of the Lease

10.8.1. Definition and Causes: Suspension, Termination and Extinction
10.8.2. Habitability of the Dwelling
10.8.3. Obligation Incompliance
10.8.4. Termination of the Lease

10.9. Forced Termination of the Lease

10.9.1. Definition and General Aspects
10.9.2. Eviction Lawsuit
10.9.3. Legal Procedure in Case of Non-Payment
10.9.4. Other Causes of Forced Termination of the Lease

10.10. Leasing as an Investment Business Model

10.10.1. Profitability of Dwelling Leasing
10.10.2. Definition and Concept of Rental for Tourist Use
10.10.3. Profitability of Leasing for Tourist Use
10.10.4. Taxation of Leasing

Module 11. Management of real estate transactions: Sale and Purchase Transaction

11.1. Introduction to the Sale and Purchase Transaction

11.1.1. Definition and Concept 
11.1.2. Purpose and Requirements
11.1.3. General Aspects of Buying and Selling
11.1.4. The Thing and the Price

11.2. Powers of the Parties Involved

11.2.1. Capacity and Incapacity
11.2.2. Prohibitions on Purchase and Disposal
11.2.3. Limitations on Buying and Selling
11.2.4. Purchase and Sale of Encumbered and/or Leased Property

11.3. Pre-purchase Formalities

11.3.1. Pre-purchase formalities
11.3.2. Letter of Intent
11.3.3. Precontract and Promise of Sale
11.3.4. Option to Purchase

11.4. Real Estate Due Diligence

11.4.1. Definition and Aspects to be Considered
11.4.2. Information Sources
11.4.3. The Due Diligence Process
11.4.4. The Report

11.5. Deposit Agreement

11.5.1. Definition and Types of Earnest Money Contracts
11.5.2. Confirmatory Deposits
11.5.3. Penitential Deposits
11.5.4. Penalty Deposits

11.6. Contract of Sale

11.6.1. Definition and General Aspects
11.6.2. Concept and Characteristics of the Contract
11.6.3. Perfection of the Contract
11.6.4. Formalizing the Contract

11.7. Obligations of the Seller

11.7.1. Delivery of the Property
11.7.2. Conservation and Custody
11.7.3. Sanitation
11.7.4. Expenses and Taxes

11.8. Obligations of the Buyer

11.8.1. Payment of the Price
11.8.2. Payment Methods
11.8.3. Purchase and Sale with Deferred Payment and Warranties
11.8.4. Expenses and taxes

11.9. Termination of the Purchase Contract

11.9.1. Definition and General Aspects
11.9.2. Termination of the Contract and its Causes
11.9.3. Common Right of First Refusal
11.9.4. Unilateral Withdrawal

11.10. Models of Purchase Contracts

11.10.1. Letter of Intent
11.10.2. Promise of Sale
11.10.3. Deposit agreement
11.10.4. Purchase Option contract

Module 12. Information Systems Management

12.1. Technological Environment

12.1.1. Technology and Globalization
12.1.2. Economic Environment and Technology
12.1.3. Technological Environment and its Impact on Companies

12.2. Information Systems in Companies

12.2.1. The Evolution of the IT Model
12.2.2. Organization and IT Departments
12.2.3. Information Technology and Economic Environment

12.3. Corporate Strategy and Technology Strategy

12.3.1. Creating Value for Customers and Shareholders
12.3.2. Strategic IS/IT Decisions
12.3.3. Corporate Strategy vs Technological and Digital Strategy

12.4. Information Systems Management

12.4.1. Corporate Governance of Technology and Information Systems
12.4.2. Management of Information Systems in Companies
12.4.3. Expert Managers in Information Systems: Roles and Functions

12.5. Information Technology Strategic Planning

12.5.1. Information Technology Strategic Planning
12.5.2. Strategic Planning of Information Systems
12.5.3. Phases of Information Systems Strategic Planning

12.6. Information Systems for Decision Making

12.6.1. Business Intelligence
12.6.2. Data Warehouse
12.6.3. BSC or Balanced Scorecard

12.7. Exploring the Information

12.7.1. SQL: Relational Databases. Basic Concepts
12.7.2. Networks and Communications
12.7.3. Operational System: Standardized Data Models
12.7.4. Strategic System: OLAP, Multidimensional Model and Graphical Dashboards
12. 7.5. Strategic DB Analysis and Report Composition

12.8. Enterprise Business Intelligence

12.8.1. The World of Data
12.8.2. Relevant Concepts
12.8.3. Main Characteristics
12.8.4. Solutions in Today's Market
12.8.5. Overall Architecture of a BI Solution
12.8.6. Cybersecurity in BI and Data Science

12.9. New Business Concept

12.9.1. Why BI?
12.9.2. Obtaining Information
12.9.3. Obtaining Information
12.9.4. Reasons to Invest in BI

12.10. BI Tools and Solutions

12.10.1. How to Choose the Best Tool?
12.10.2. Microsoft Power BI, MicroStrategy y Tableau
12.10.3. SAP BI, SAS BI and Qlikview
12.10.4. Prometheus

12.11. BI Project Planning and Management

12.11.1. First Steps to Define a BI Project
12.11.2. BI Solution for the Company
12.11.3. Requirements and Objectives

12.12. Corporate Management Applications

12.12.1. Information Systems and Corporate Management
12.12.2. Applications for Corporate Management
12.12.3. Enterpise Resource Planning Systems or ERP

12.13. Digital Transformation

12.13.1. Conceptual Framework of Digital Transformation
12.13.2. Digital Transformation: Key Elements, Benefits and Drawbacks.
12.13.3. Digital Transformation in Companies

12.14. Technology and Trends

12.14.1. Main Trends in the Field of Technology that are Changing Business Models
12.14.2. Analysis of the Main Emerging Technologies

12.15. IT Outsourcing

12.15.1. Conceptual Framework of Outsourcing
12.15.2. IT Outsourcing and its Impact on Business
12.15.3. Keys to Implement Corporate IT Outsourcing Projects

Module 13. Market Research, Advertising and Commercial Management

13.1. Market Research

13.1.1. Market Research: Historical Origin
13.1.2. Analysis and Evolution of the Conceptual Framework of Marketing Research
13.1.3. Key Elements and Value Contribution of Market Research

13.2. Quantitative Research Methods and Techniques

13.2.1. Sample Size
13.2.2. Sampling
13.2.3. Types of Quantitative Techniques

13.3. Qualitative Research Methods and Techniques

13.3.1. Types of Qualitative Research
13.3.2. Qualitative Research Techniques

13.4. Market Segmentation

13.4.1. Market Segmentation Concept
13.4.2. Utility and Segmentation Requirements
13.4.3. Consumer Market Segmentation
13.4.4. Industrial Market Segmentation
13.4.5. Segmentation Strategies
13.4.6. Segmentation Based on Marketing Mix Criteria
13.4.7. Market Segmentation Methodology

13.5. Research Project Management

13.5.1. Market Research as a Process
13.5.2. Planning Stages in Market Research
13.5.3. Stages of Market Research Implementation
13.5.4. Managing a Research Project

13.6. International Market Research

13.6.1. International Market Research
13.6.2. International Market Research Process
13.6.3. The Importance of Secondary Sources in International Market Research

13.7. Feasibility Studies

13.7.1. Concept and Usefulness
13.7.2. Outline of a Feasibility Study
13.7.3. Development of a Feasibility Study

13.8. Advertising

13.8.1. Historical Background of Advertising
13.8.2. Conceptual Framework of Advertising: Principles, Briefing Concept and Positioning
13.8.3. Advertising Agencies, Media Agencies and Advertising Professionals
13.8.4. Importance of Advertising in Business
13.8.5. Advertising Trends and Challenges

13.9. Developing the Marketing Plan

13.9.1. Marketing Plan Concept
13.9.2. Situation Analysis and Diagnosis
13.9.3. Strategic Marketing Decisions
13.9.4. Operational Marketing Decisions

13.10. Promotion and Merchandising Strategies

13.10.1. Integrated Marketing Communication
13.10.2. Advertising Communication Plan
13.10.3. Merchandising as a Communication Technique

13.11. Media Planning

13.11.1. Origin and Evolution of Media Planning
13.11.2. Media
13.11.3. Media Plan

13.12. Fundamentals of Commercial Management

13.12.1. The Role of Commercial Management
13.12.2. Systems of Analysis of the Company/Market Commercial Competitive Situation
13.12.3. Commercial Planning Systems of the Company
13.12.4. Main Competitive Strategies

13.13. Commercial Negotiation

13.13.1. Commercial Negotiation
13.13.2. Psychological Issues in Negotiation
13.13.3. Main Negotiation Methods
13.13.4. The Negotiation Process

13.14. Decision-Making in Commercial Management

13.14.1. Commercial Strategy and Competitive Strategy
13.14.2. Decision-Making Models
13.14.3. Decision-Making Analytics and Tools
13.14.4. Human Behavior in Decision Making

13.15. Sales Network Management

13.15.1. Sales Management. Sales Management
13.15.2. Networks Serving Commercial Activity
13.15.3. Salesperson Recruitment and Training Policies
13.15.4. Remuneration Systems for Own and External Commercial Networks
13.15.5. Management of the Commercial Process. Control and Assistance to the Work of the Sales Representatives Based on the Information

13.16. Implementing the Commercial Function

13.16.1. Recruitment of Own Sales Representatives and Sales Agents
13.16.2. Commercial Activity Control
13.16.3. The Code of Ethics of Sales Personnel
13.16.4. Compliance with Legislation
13.16.5. Generally Accepted Standards of Business Conduct

13.17. Key Account Management

13.17.1. Concept of Key Account Management
13.17.2. The Key Account Manager
13.17.3. Key Account Management Strategy

13.18. Financial and Budgetary Management

13.18.1. The Break-Even Point
13.18.2. The Sales Budget. Control of Management and of the Annual Sales Plan
13.18.3. Financial Impact of Strategic Sales Decisions
13.18.4. Cycle Management, Turnover, Profitability and Liquidity
13.18.5. Income Statement

Module 14. Executive Management

14.1. General Management

14.1.1. The Concept of General Management
14.1.2. The Role of the CEO
14.1.3. The General Director and its Responsibilities
14.1.4. Transforming the Work of Management

14.2. Manager Functions. Organizational Culture and Approaches

14.2.1. Manager Functions. Organizational Culture and Approaches

14.3. Operations Management

14.3.1. The Importance of Management
14.3.2. Value Chain
14.3.3. Quality Management

14.4. Public Speaking and Spokesperson Training

14.4.1. Interpersonal Communication
14.4.2. Communication Skills and Influence
14.4.3. Communication Barriers

14.5. Personal and Organizational Communications Tools

14.5.1. Interpersonal Communication
14.5.2. Interpersonal Communication Tools
14.5.3. Communication in the Organization
14.5.4. Tools in the Organization

14.6. Communication in Crisis Situations

14.6.1. Crisis
14.6.2. Phases of the Crisis
14.6.3. Messages: Contents and Moments

14.7. Preparation of a Crisis Plan

14.7.1. Analysis of Possible Problems
14.7.2. Planning
14.7.3. Adequacy of Personnel

14.8. Emotional Intelligence

14.8.1. Emotional Intelligence and Communication
14.8.2. Assertiveness, Empathy and Active Listening
14.8.3. Self-Esteem and Emotional Communication

14.9. Personal Branding

14.9.1. Strategies for Personal Brand Development
14.9.2. Personal Branding Laws
14.9.3. Tools for Creating Personal Brands

14.10. Leadership and Team Management

14.10.1. Leadership and Leadership Styles
14.10.2. Leader Capabilities and Challenges
14.10.3. Managing Change Processes
14.10.4. Managing Multicultural Teams

Module 15. Technology applied to Real Estate

15.1. New Technologies: PropTech

15.1.1. Introduction
15.1.2. The Process of Change: Internet and SEO Positioning
15.1.3. The process of change: Blockchain and Artificial Intelligence
15.1.4. Tools for Digital Transformation

15.2. Social Media

15.2.1. Definition
15.2.2. Specific Aspects
15.2.3. Uses applied to Real Estate
15.2.4. Main Market Operators

15.3. Big Data

15.3.1. Definition
15.3.2. Specific Aspects
15.3.3. Uses applied to Real Estate
15.3.4. Main Market Operators

15.4. Market Place

15.4.1. Definition
15.4.2. Specific Aspects
15.4.3. Uses applied to Real Estate
15.4.4. Main Market Operators

15.5. MLS

15.5.1. Definition
15.5.2. Specific Aspects
15.5.3. Uses applied to Real Estate
15.5.4. Main Market Operators

15.6. Customer Relationship Management (CRM)

15.6.1. Definition
15.6.2. Specific Aspects
15.6.3. Uses applied to Real Estate
15.6.4. Main Market Operators

15.7. Crowdfunding

15.7.1. Definition
15.7.2. Specific Aspects
15.7.3. Uses applied to Real Estate
15.7.4. Main Market Operators

15.8. Fintech

15.8.1. Definition
15.8.2. Specific Aspects
15.8.3. Uses applied to Real Estate
15.8.4. Main Market Operators

15.9. Artificial Intelligence and Virtual Reality

15.9.1. Definition
15.9.2. Specific Aspects
15.9.3. Uses applied to Real Estate
15.9.4. Main Market Operators

15.10. Automatic Processes: Chatbot

15.10.1. Definition
15.10.2. Specific Aspects
15.10.3. Uses applied to Real Estate
15.10.4. Main Market Operators

Module 16. International Real Estate Law and Taxation in Real Estate Transactions

16.1. Introduction to Common Real Estate Law

16.1.1. General aspects of Common Real Estate Law
16.1.2. Registry Security
16.1.3. Characteristics of Common Real Estate Law
16.1.4. International Real Estate Law

16.2. Common Real Property Rights

16.2.1. Definition and Concept
16.2.2. Common Property Rights
16.2.3. Beneficial Interest
16.2.4. Easements and Ownership Limitations

16.3. The Estate and Immatriculation

16.3.1. Definition and Basic Concepts
16.3.2. Types and Description of Properties
16.3.3. Relation between Cadastre and Registry
16.3.4. Registration
16.3.5. Ownership File

16.4. Property Registration

16.4.1. General Aspects of the Registry
16.4.2. The Registrant
16.4.3. Registration Records
16.4.4. Registry Publicity

16.5. Registration Procedure

16.5.1. The Presentation Entry
16.5.2. Registry Qualification
16.5.3. Registration in the Land Registry
16.5.4. Preventive Annotations
16.5.5. Other Registry Entries

16.6. Horizontal Ownership

16.6.1. Definition and Basics
16.6.2. Constitution
16.6.3. Extinction
16.6.4. Comparable Figures

16.7. Real Rights of Common Guarantee: The Mortgage

16.7.1. Real Rights of Common Guarantee:
16.7.2. The Real Estate Mortgage
16.7.3. The Object and Obligation of the Mortgage
16.7.4. Extinguishment of the Mortgage

16.8. Introduction to Common Real Estate Taxation

16.8.1. Definition and Concept
16.8.2. General Aspects of Common Real Estate Taxation
16.8.3. Common Obligations and Rights of the Parties Involved
16.8.4. Taxes and Tax Obligations

16.9. Value Added Tax 

16.9.1. Definition and Concept
16.9.2. Taxable Events
16.9.3. Exemptions and Deductions
16.9.4. International Acquisitions
16.9.5. Taxable Income

16.10. Other Taxes

16.10.1. Property Transfer Tax and Stamp Duty
16.10.2. Wealth Tax
16.10.3. Inheritance and Gift Tax
16.10.4. Other Common Taxes

Module 17. Real Estate Appraisals and Valuations

17.1. Introduction to Real Estate Valuation

17.1.1. General Concepts
17.1.2. Definition of Concepts
17.1.3. Purpose of Real Estate Appraisals
17.1.4. Objectives and Function of Real Estate Valuations

17.2. Urban Construction Concepts

17.2.1. Building Use
17.2.2. Building Elements
17.2.3. Concept of Buildability
17.2.4. Types of Surfaces for Valuation Purposes

17.3. Value

17.3.1. Definition and General Aspects
17.3.2. Use Value, Exchange Value
17.3.3. Market Value, Price, Cost
17.3.4. Other Value Concepts

17.4. International Valuation Standards

17.4.1. Assessment Criteria 
17.4.2. IFRS (International Financial Reporting Standards)
17.4.3. US GAAP (US Generally Accepted Accounting Principles)
17.4.4. ASBJ (Accounting Standards Board of Japan)
17.4.5. Difference between International Regulatory Frameworks

17.5. Valuation Fundamentals and Structure

17.5.1. Valuation Fundamentals
17.5.2. Valuation Typologies
17.5.3. Valuation Methods
17.5.4. Valuation Structure

17.6. Comparative Method

17.6.1. Definition and General Aspects
17.6.2. Market Research
17.6.3. Information Analysis and Value Determination
17.6.4. Homogenization of Samples

17.7. Cost Method

17.7.1. Definition and General Aspects
17.7.2. Purpose and Scope of Application
17.7.3. Replacement Value
17.7.4. Depreciation

17.8. Residual and Capitalization Method

17.8.1. Definition and General Aspects
17.8.2. Unit Value and Impact Value
17.8.3. Capitalization Techniques
17.8.4. Components of a Rental Property Valuation

17.9. The Valuation Report

17.9.1. Definition and Characteristics
17.9.2. Formal Aspects of the Report
17.9.3. Structure of the Valuation Report
17.9.4. Appraiser's Liability

17.10. Judicial Expert

17.10.1. Definition and Fields of Application
17.10.2. Expert Recognition
17.10.3. Types of Expert Reports
17.10.4. Structure and Preparation of the Expert Report

Module 18. Real Estate Development: Construction and Renovation

18.1. Planning

18.1.1. New Construction
18.1.2. Reforms
18.1.3. Regulations and Previous Formalities
18.1.4. Documentation

18.2. Design

18.2.1. New construction
18.2.2. Reforms
18.2.3. Project
18.2.4. Planimetry

18.3. Foundations

18.3.1. Superficial
18.3.2. Foundations
18.3.3. Earth Containment
18.3.4. Quality and Regulatory Controls

18.4. Structure

18.4.1. Structural Elements
18.4.2. New construction
18.4.3. Renovations
18.4.4. Quality and Regulatory Controls

18.5. Construction Techniques

18.5.1. Materials and Characteristics
18.5.2. Traditional Construction Systems
18.5.3. Prefabricated Constructive Systems
18.5.4. Details and Finishes

18.6. Facilities

18.6.1. Accessibility and Fire Protection
18.6.2. Ventilation and Air Conditioning
18.6.3. Water Supply
18.6.4. Sanitation
18.6.5. Regulations

18.7. Measurements and Budgets

18.7.1. Basic Concepts
18.7.2. Planning
18.7.3. Realization
18.7.4. Variations

18.8. Execution of Work

18.8.1. Planning
18.8.2. Development
18.8.3. Documentation
18.8.4. Construction Control

18.9. Construction Control

18.9.1. Agents
18.9.2. Development
18.9.3. Documentation
18.9.4. Certification

18.10. Responsibilities 

18.10.1. Agents
18.10.2. Criminal law
18.10.3. Civil law
18.10.4. Morals

Module 19. Importance of the Final Product: Interior Design and Home Staging

19.1. Introduction

19.1.1. Interior Design: A Bit of History
19.1.2. Materials Applied in Interiors
19.1.3. Systems Applied Indoors
19.1.4. Sustainability in Interior Design

19.2. Study of the Source Product

19.2.1. Definition and Concept
19.2.2. Guidelines to Consider
19.2.3. Study Structure
19.2.4. Definition of Objectives

19.3. End-buyer Study

19.3.1. Definition and Concept
19.3.2. Guidelines to Consider
19.3.3. Study Structure
19.3.4. Definition of Objectives

19.4. Methodology and Tools

19.4.1. Programs and Applications used in Design
19.4.2. Lighting
19.4.3. Applied Design in Furniture
19.4.4. Design Applied to Construction Rlements

19.5. Construction and Rehabilitation

19.5.1. Definition and Concept
19.5.2. Prior Studies
19.5.3. Budget Selection
19.5.4. Renovation Implementation

19.6. New Space Design

19.6.1. Design for Living
19.6.2. Relation Between Spaces and People
19.6.3. Anthropological Basis
19.6.4. Psychological Fundamentals of Design: Biophilic Design
19.6.5. Distribution of Space
19.6.6. Furniture layout
19.6.7. Lighting

19.7. Decoration/Emotional Interior Design

19.7.1. Trends
19.7.2. Decorative Styles
19.7.3. Color and Texture
19.7.4. Materials

19.8. Home Staging

19.8.1. Consulting
19.8.2. Physical Home Staging
19.8.3. Virtual Home Staging
19.8.4. Express Home Staging

19.9. Product presentation

19.9.1. General Considerations
19.9.2. Property Preparation
19.9.3. Photographs of the Asset
19.9.4. Sales Dossier

19.10. Final Product Sales Strategy

19.10.1. General Considerations
19.10.2. Advertising Tools
19.10.3. Marketing Plan
19.10.4. Sales Strategies

Module 20. Urban Law

20.1. Introduction to Common Urban Law

20.1.1. Concept
20.1.2. General Considerations
20.1.3. Urban Development Activity
20.1.4. Intervening Agents

20.2. Land market Intervention Instruments

20.2.1. Public Land Patrimonies
20.2.2. Common Surface Right
20.2.3. Right of First Refusal
20.2.4. Right of Withdrawal

20.3. Protection of the Common Urban Legality

20.3.1. Irregular Building Acts
20.3.2. Certificates of Habitability
20.3.3. Urban Inspection Services
20.3.4. Means of Defense for Individuals
20.3.5. Penalty Regime: Urbanistic Infractions and Penalties

20.4. Penalty Regime 

20.4.1. Urban PenaLty Law. Inspiring Principles
20.4.2. Urban Infractions
20.4.3. Persons Responsible for Urban Infractions
20.4.4. Urban Development Penalties
20.4.5. Penalty Procedure
20.4.6. Crimes Against Land Use Planning

20.5. Administrative Intervention in the Building and Use of Common Land

20.5.1. Urban Planning Licenses: Concept and Nature
20.5.2. Acts Subject to Urban Planning Licenses and Obligated Parties
20.5.3. Types of Urban Planning Licenses
20.5.4. Building or Construction Licenses According to Land Class
20.5.5. Licensing Procedure
20.5.6. Effects and Termination of the License
20.5.7. Jurisdictional Review
20.5.8. The Duty of Conservation
20.5.9. Execution Orders
20.5.10. Declaration of Ruin

20.6. Urban Development Land

20.6.1. Definition
20.6.2. Urban Land
20.6.3. Rural Land
20.6.4. Land for Development

20.7. Urban Planning Status of Land Ownership

20.7.1. Legislation Applicable to the Urban Planning Status of Common Land Ownership
20.7.2. Classification and Qualification of Land
20.7.3. Urban land Regime
20.7.4. Common Urban Development Rights
20.7.5. Common Urban Planning Obligations

20.8. Access to the Land Registry for Urban Development Actions

20.8.1. Introduction
20.8.2. Registrable Acts
20.8.3. Reparcelization Projects
20.8.4. Urban Expropriations
20.8.5. Land Transfers in New Construction Projects
20.8.6. Acts of Subdivision
20.8.7. Transfers Subject to Common Right of First Refusal and Pre-emption Rights

20.9. Urban Development Agreements

20.9.1. General Aspects of Urban Planning Agreements
20.9.2. Urban Planning Agreements
20.9.3. Urban Development Agreements for Execution
20.9.4. Urban Expropriation Agreements
20.9.5. Urban Development Agreements between Public Administrations
20.9.6. Challenging Urban Development Agreements
20.9.7. Registration Issues

20.10. Land Management in the Environmental Field

20.10.1. Correcting Territorial Imbalances
20.10.2. Effectiveness and Efficiency in Public Policies. Economic and Social Cohesion
20.10.3. Preservation of Natural and Heritage Areas and Resources
20.10.4. Relation between Country and City

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